A Brand Manager getting ready for Pride Month 🌈

[natasha_jay@tech.lgbt]

A Brand Manager getting ready for Pride Month

by Smooth Dunk

[bit101@mstdn.social]

@Natasha_Jay very true. my company used to have a DEI group and pride flags in the window. Now we just don't talk about it.

[ariarhythmic@ohai.social]

@bit101 @Natasha_Jay What if you do bring it up?

[luc0x61@mastodon.gamedev.place]

@Natasha_Jay I can picture the same for any other "social involvement" from *any* company.

Two days ago I saw a major supermarket chain selling "Gaza cola", and I had the same feeling of a farce going on.

[persistentdreamer@mastodon.gamedev.place]

@Natasha_Jay As shitty and fake as brands are, I suppose them supporting pride as potentially worth the profitability risk is a good sign for society overall? Kinda? ‍️

Of course, that doesn't change the fact they're definitely fair weather friends, and would easily drop support if the meter flipped.

[bit101@mstdn.social]

@ariarhythmic @Natasha_Jay the last person who really pushed hard on it was fired. Others were let go or left on their own. Personally, I was asked to stop posting so many questions and issues in our managers channel (not all DEI related). In general we've just gotten very corporate-y and it's all about meeting targets and making deals and money and anything beyond that falls on deaf ears.

[terryday@mastodon.social]

@Natasha_Jay Thats a tough call in this time line.

[bit101@mstdn.social]

@ariarhythmic @Natasha_Jay Overall, I'm left wondering if the company really was better back then and we changed, or was it just in the interests of the company to act that way and now it is not.

[dianea@lgbtqia.space]

@Natasha_Jay

the locker room at my company now looks like Pride

[waitworry@sakurajima.moe]

@PersistentDreamer @Natasha_Jay yeah that is the thing it is an extremely bad sign for us when they run the numbers and decide we aren't worth it

[processparsnip@mastodon.ie]

@bit101

Imo it can be a bit of both.
It couldn't happen if leadership was firm in valuing DEI, but an environment like the one we're living in now takes people who are, uh, not doing their own thinking and makes them worse.

I genuinely think it was better when companies were doing the motions of DEI, even if leadership was just doing it because everyone was.

@ariarhythmic @Natasha_Jay

[das_ulicorn@tech.lgbt]

@Natasha_Jay I can remember only one campaign that still was a moneygrab (that's ok IMO, a company wants to turn a profit), but actually some slight amount of thinking went into it.
Juvgr fxvggyrf jvgu "qhevat cevqr, bayl bar envaobj znggref" is cute and gets me every time. I buy 'em once they show up in the post-season reduced-to-clear section.

[harmonygritz@mastodon.social]

@Natasha_Jay Our Safeway was setting up the Pride shopping bags yesterday, but hadn't got the prices posted yet.

Doesn't matter what Target does now, I'm not going back

[nlupo@amikejo.xyz]

@Natasha_Jay Still, fuck rainbow capitalism. Pride month is ours!

[natasha_jay@tech.lgbt]

@nlupo
Prides have become bloated by pink washing £$ which is now dwindling. Back to community led small prides

[cykonot@mas.to]

@dianea @Natasha_Jay whole lotta mesh eh

[normjess@tech.lgbt]

@Natasha_Jay I don't think corporations can get away with the hypocrisy of throwing up a pride flag and simultaneously donating to anti-LGBTQ+ politicians anymore

at least I hope not

I guess it depends how many people with huge follower counts name and shame them

[eggbreakerdotexe@transfem.social]

@Natasha_Jay@tech.lgbt Digging up an old statement I made on Reddit:

I'd rather be pandered to one month a year than ignored year round because the people who want me dead are the ones with all the power.

[wheresalice@woof.tech]

@Natasha_Jay after completely ignoring the recent agender visibility day, pan visibility day and lesbian visibility week (I'm sure I've missed some)

[neurodivergent_wolf@nrw.social]

@wheresalice @Natasha_Jay I honestly say that I'm not a supporter of dedicating anything to specific time period. While spreading awareness is definitely very important, it shouldn't be tied to a specific time period and that time period be exclusive to that one cause. We don't have enough months, weeks and days for every single manner that matters.