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  3. Americans don’t realize how weird they sounds to non-Americans when they use brands instead of proper name.

Americans don’t realize how weird they sounds to non-Americans when they use brands instead of proper name.

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  • praxeology@post.lurk.orgP praxeology@post.lurk.org

    @ploum It's been going on for a long time but the brand-centric worldview seems to have gotten worse.

    I get the impression, thanks especially to ad-based and influence-based social media forms, that many people have started to lose faith in learning about actual things. Instead, they develop a sad perspective that the only knowledge worth having is which brands are the most popular.

    Journalists seem especially susceptible - they seem to think that as reporters of the Zeitgeist they must always reference specific brands, especially platforms, instead of generic techniques or devices.

    praxeology@post.lurk.orgP This user is from outside of this forum
    praxeology@post.lurk.orgP This user is from outside of this forum
    praxeology@post.lurk.org
    wrote last edited by
    #9

    @ploum But ironically, brands seem more meaningless now that they have since the beginning of the industrial revolution. Most big companies don't produce or develop their own products. They just call around to find whatever factory has the best (i.e. cheapest (i.e. most explotative)) conditions and send a PDF with a logo to slap on the side.

    (yes, I'm oversimplifying this but the basic notion is not far off)

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    • mrzool@mastodon.onlineM mrzool@mastodon.online

      @ploum we europeans do this too, just with our own brands

      pirboazo@ville.sorcie.reP This user is from outside of this forum
      pirboazo@ville.sorcie.reP This user is from outside of this forum
      pirboazo@ville.sorcie.re
      wrote last edited by
      #10
      @mrzool
      Pas seulement, malheureusement

      Word , Excel , PowerPoint
      Au lieu de
      Traitement de texte, Tableur, logiciel de présentation
      Etc. ..😟

      @ploum
      1 Reply Last reply
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      • ploum@mamot.frP ploum@mamot.fr

        Americans don’t realize how weird they sounds to non-Americans when they use brands instead of proper name.

        "No ManlyFit today, as I’ll go to Zurf and will have a Smith&Benny."

        And we are supposed to understand you don’t go to gym because you need to buy some hardware and will have an ice-cream afterward.

        What is striking is how reducing their language to brands (that non-US don’t even know about) is shrinking their worldview…

        kay@mastodon.nzK This user is from outside of this forum
        kay@mastodon.nzK This user is from outside of this forum
        kay@mastodon.nz
        wrote last edited by
        #11

        @ploum calling a singlet a "wifebeater" is ick too. 🤢

        erik@mastodon.infrageeks.socialE 1 Reply Last reply
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        • ploum@mamot.frP ploum@mamot.fr

          Americans don’t realize how weird they sounds to non-Americans when they use brands instead of proper name.

          "No ManlyFit today, as I’ll go to Zurf and will have a Smith&Benny."

          And we are supposed to understand you don’t go to gym because you need to buy some hardware and will have an ice-cream afterward.

          What is striking is how reducing their language to brands (that non-US don’t even know about) is shrinking their worldview…

          dl2jml@mastodon.radioD This user is from outside of this forum
          dl2jml@mastodon.radioD This user is from outside of this forum
          dl2jml@mastodon.radio
          wrote last edited by
          #12

          @ploum Dans ces trois exemples, il s'agit de commerces. Ils sont organisés en chaînes sous une marque aux USA et chaque chaîne a plus ou moins un monopole sur un produit (ce qui est un autre problème). En France aussi, mais moins.
          Les français ne vont pas dire je vais "chez Zurf" (Home depot) mais bien "chez Leroy-Merlin" ou "au Casto". Pareil pour les hamburgers, ils disent "je vais au McDo". C'est pareil.

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          • ploum@mamot.frP ploum@mamot.fr

            Americans don’t realize how weird they sounds to non-Americans when they use brands instead of proper name.

            "No ManlyFit today, as I’ll go to Zurf and will have a Smith&Benny."

            And we are supposed to understand you don’t go to gym because you need to buy some hardware and will have an ice-cream afterward.

            What is striking is how reducing their language to brands (that non-US don’t even know about) is shrinking their worldview…

            N This user is from outside of this forum
            N This user is from outside of this forum
            narkhos@ludosphere.fr
            wrote last edited by
            #13

            @ploum It reminds me the Restaurant in Demolition Man (with a different brand for US and Europe)

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            • ploum@mamot.frP ploum@mamot.fr

              Americans don’t realize how weird they sounds to non-Americans when they use brands instead of proper name.

              "No ManlyFit today, as I’ll go to Zurf and will have a Smith&Benny."

              And we are supposed to understand you don’t go to gym because you need to buy some hardware and will have an ice-cream afterward.

              What is striking is how reducing their language to brands (that non-US don’t even know about) is shrinking their worldview…

              janneke@todon.nlJ This user is from outside of this forum
              janneke@todon.nlJ This user is from outside of this forum
              janneke@todon.nl
              wrote last edited by
              #14

              @ploum
              My pet peeve about USA'ans on the interwebs: the/our national ...

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              • ploum@mamot.frP ploum@mamot.fr

                Americans don’t realize how weird they sounds to non-Americans when they use brands instead of proper name.

                "No ManlyFit today, as I’ll go to Zurf and will have a Smith&Benny."

                And we are supposed to understand you don’t go to gym because you need to buy some hardware and will have an ice-cream afterward.

                What is striking is how reducing their language to brands (that non-US don’t even know about) is shrinking their worldview…

                dekkzz78@ruby.socialD This user is from outside of this forum
                dekkzz78@ruby.socialD This user is from outside of this forum
                dekkzz78@ruby.social
                wrote last edited by
                #15

                @ploum

                The facts its hundreds of miles to the other side of the state in most cases always sharnk their world view

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                • kay@mastodon.nzK kay@mastodon.nz

                  @ploum calling a singlet a "wifebeater" is ick too. 🤢

                  erik@mastodon.infrageeks.socialE This user is from outside of this forum
                  erik@mastodon.infrageeks.socialE This user is from outside of this forum
                  erik@mastodon.infrageeks.social
                  wrote last edited by
                  #16

                  @Kay @ploum Correlation is not causation, but in significant parts of the US the correlation is depressingly high for that particular piece of clothing.

                  That said, the correlation between suit-wearing political actors and pedophilia is also higher than average as well

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                  • ploum@mamot.frP ploum@mamot.fr

                    Americans don’t realize how weird they sounds to non-Americans when they use brands instead of proper name.

                    "No ManlyFit today, as I’ll go to Zurf and will have a Smith&Benny."

                    And we are supposed to understand you don’t go to gym because you need to buy some hardware and will have an ice-cream afterward.

                    What is striking is how reducing their language to brands (that non-US don’t even know about) is shrinking their worldview…

                    levitte@mastodon.nuL This user is from outside of this forum
                    levitte@mastodon.nuL This user is from outside of this forum
                    levitte@mastodon.nu
                    wrote last edited by
                    #17

                    @ploum
                    M'ouai, bon, rien de nouveau, là.

                    Allez hop, faut que je passes un wettex dans ma cuisine, et que je scotches deux pages dans ce livre qui tombe en morceaux ...

                    1 Reply Last reply
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                    • ploum@mamot.frP ploum@mamot.fr

                      Americans don’t realize how weird they sounds to non-Americans when they use brands instead of proper name.

                      "No ManlyFit today, as I’ll go to Zurf and will have a Smith&Benny."

                      And we are supposed to understand you don’t go to gym because you need to buy some hardware and will have an ice-cream afterward.

                      What is striking is how reducing their language to brands (that non-US don’t even know about) is shrinking their worldview…

                      sunflowerinrain@mastodon.onlineS This user is from outside of this forum
                      sunflowerinrain@mastodon.onlineS This user is from outside of this forum
                      sunflowerinrain@mastodon.online
                      wrote last edited by
                      #18

                      @ploum
                      Grr. Fight the branding.

                      I call my electric dust-slurping machines vacuum cleaners, even the one that was made by Hoover.

                      1 Reply Last reply
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                      • ploum@mamot.frP ploum@mamot.fr

                        Americans don’t realize how weird they sounds to non-Americans when they use brands instead of proper name.

                        "No ManlyFit today, as I’ll go to Zurf and will have a Smith&Benny."

                        And we are supposed to understand you don’t go to gym because you need to buy some hardware and will have an ice-cream afterward.

                        What is striking is how reducing their language to brands (that non-US don’t even know about) is shrinking their worldview…

                        nathan@ublog.hurel.meN This user is from outside of this forum
                        nathan@ublog.hurel.meN This user is from outside of this forum
                        nathan@ublog.hurel.me
                        wrote last edited by
                        #19

                        @ploum@mamot.fr je vais à l'accor hôtel arena VS je vais à Bercy #NoLogo

                        1 Reply Last reply
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