Americans don’t realize how weird they sounds to non-Americans when they use brands instead of proper name.
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Americans don’t realize how weird they sounds to non-Americans when they use brands instead of proper name.
"No ManlyFit today, as I’ll go to Zurf and will have a Smith&Benny."
And we are supposed to understand you don’t go to gym because you need to buy some hardware and will have an ice-cream afterward.
What is striking is how reducing their language to brands (that non-US don’t even know about) is shrinking their worldview…
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Americans don’t realize how weird they sounds to non-Americans when they use brands instead of proper name.
"No ManlyFit today, as I’ll go to Zurf and will have a Smith&Benny."
And we are supposed to understand you don’t go to gym because you need to buy some hardware and will have an ice-cream afterward.
What is striking is how reducing their language to brands (that non-US don’t even know about) is shrinking their worldview…
@ploum Yes but Frigidaire.
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Americans don’t realize how weird they sounds to non-Americans when they use brands instead of proper name.
"No ManlyFit today, as I’ll go to Zurf and will have a Smith&Benny."
And we are supposed to understand you don’t go to gym because you need to buy some hardware and will have an ice-cream afterward.
What is striking is how reducing their language to brands (that non-US don’t even know about) is shrinking their worldview…
@ploum we europeans do this too, just with our own brands
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Americans don’t realize how weird they sounds to non-Americans when they use brands instead of proper name.
"No ManlyFit today, as I’ll go to Zurf and will have a Smith&Benny."
And we are supposed to understand you don’t go to gym because you need to buy some hardware and will have an ice-cream afterward.
What is striking is how reducing their language to brands (that non-US don’t even know about) is shrinking their worldview…
@ploum I think they call this habit "StoopidMaxxing" nowadays.
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Americans don’t realize how weird they sounds to non-Americans when they use brands instead of proper name.
"No ManlyFit today, as I’ll go to Zurf and will have a Smith&Benny."
And we are supposed to understand you don’t go to gym because you need to buy some hardware and will have an ice-cream afterward.
What is striking is how reducing their language to brands (that non-US don’t even know about) is shrinking their worldview…
“genericization” or “trademark erosion” – when a brand name becomes so common, it can no longer be registered as a trademark and it becomes much harder to enforce proprietary rights
https://en.wikipedia.org/wiki/Generic_trademark#Trademark_erosion
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@ploum Yes but Frigidaire.
@ceciestmontpouet @ploum Sopalin, Kleenex, …
J’en ai découvert des dizaines d’autres par ici :
https://fr.wikipedia.org/wiki/Liste_de_marques_utilisées_comme_noms -
@ploum Yes but Frigidaire.
Je me faisais cette réflexion aussi en rentrant du Shopi sur ma Motobécane pour remplir mon frigo.
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Americans don’t realize how weird they sounds to non-Americans when they use brands instead of proper name.
"No ManlyFit today, as I’ll go to Zurf and will have a Smith&Benny."
And we are supposed to understand you don’t go to gym because you need to buy some hardware and will have an ice-cream afterward.
What is striking is how reducing their language to brands (that non-US don’t even know about) is shrinking their worldview…
@ploum It's been going on for a long time but the brand-centric worldview seems to have gotten worse.
I get the impression, thanks especially to ad-based and influence-based social media forms, that many people have started to lose faith in learning about actual things. Instead, they develop a sad perspective that the only knowledge worth having is which brands are the most popular.Journalists seem especially susceptible - they seem to think that as reporters of the Zeitgeist they must always reference specific brands, especially platforms, instead of generic techniques or devices.
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@ploum It's been going on for a long time but the brand-centric worldview seems to have gotten worse.
I get the impression, thanks especially to ad-based and influence-based social media forms, that many people have started to lose faith in learning about actual things. Instead, they develop a sad perspective that the only knowledge worth having is which brands are the most popular.Journalists seem especially susceptible - they seem to think that as reporters of the Zeitgeist they must always reference specific brands, especially platforms, instead of generic techniques or devices.
@ploum But ironically, brands seem more meaningless now that they have since the beginning of the industrial revolution. Most big companies don't produce or develop their own products. They just call around to find whatever factory has the best (i.e. cheapest (i.e. most explotative)) conditions and send a PDF with a logo to slap on the side.
(yes, I'm oversimplifying this but the basic notion is not far off)
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@ploum we europeans do this too, just with our own brands
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Americans don’t realize how weird they sounds to non-Americans when they use brands instead of proper name.
"No ManlyFit today, as I’ll go to Zurf and will have a Smith&Benny."
And we are supposed to understand you don’t go to gym because you need to buy some hardware and will have an ice-cream afterward.
What is striking is how reducing their language to brands (that non-US don’t even know about) is shrinking their worldview…
@ploum calling a singlet a "wifebeater" is ick too.
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Americans don’t realize how weird they sounds to non-Americans when they use brands instead of proper name.
"No ManlyFit today, as I’ll go to Zurf and will have a Smith&Benny."
And we are supposed to understand you don’t go to gym because you need to buy some hardware and will have an ice-cream afterward.
What is striking is how reducing their language to brands (that non-US don’t even know about) is shrinking their worldview…
@ploum Dans ces trois exemples, il s'agit de commerces. Ils sont organisés en chaînes sous une marque aux USA et chaque chaîne a plus ou moins un monopole sur un produit (ce qui est un autre problème). En France aussi, mais moins.
Les français ne vont pas dire je vais "chez Zurf" (Home depot) mais bien "chez Leroy-Merlin" ou "au Casto". Pareil pour les hamburgers, ils disent "je vais au McDo". C'est pareil. -
Americans don’t realize how weird they sounds to non-Americans when they use brands instead of proper name.
"No ManlyFit today, as I’ll go to Zurf and will have a Smith&Benny."
And we are supposed to understand you don’t go to gym because you need to buy some hardware and will have an ice-cream afterward.
What is striking is how reducing their language to brands (that non-US don’t even know about) is shrinking their worldview…
@ploum It reminds me the Restaurant in Demolition Man (with a different brand for US and Europe)
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Americans don’t realize how weird they sounds to non-Americans when they use brands instead of proper name.
"No ManlyFit today, as I’ll go to Zurf and will have a Smith&Benny."
And we are supposed to understand you don’t go to gym because you need to buy some hardware and will have an ice-cream afterward.
What is striking is how reducing their language to brands (that non-US don’t even know about) is shrinking their worldview…
@ploum
My pet peeve about USA'ans on the interwebs: the/our national ... -
Americans don’t realize how weird they sounds to non-Americans when they use brands instead of proper name.
"No ManlyFit today, as I’ll go to Zurf and will have a Smith&Benny."
And we are supposed to understand you don’t go to gym because you need to buy some hardware and will have an ice-cream afterward.
What is striking is how reducing their language to brands (that non-US don’t even know about) is shrinking their worldview…
The facts its hundreds of miles to the other side of the state in most cases always sharnk their world view
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@ploum calling a singlet a "wifebeater" is ick too.
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Americans don’t realize how weird they sounds to non-Americans when they use brands instead of proper name.
"No ManlyFit today, as I’ll go to Zurf and will have a Smith&Benny."
And we are supposed to understand you don’t go to gym because you need to buy some hardware and will have an ice-cream afterward.
What is striking is how reducing their language to brands (that non-US don’t even know about) is shrinking their worldview…
@ploum
M'ouai, bon, rien de nouveau, là.Allez hop, faut que je passes un wettex dans ma cuisine, et que je scotches deux pages dans ce livre qui tombe en morceaux ...
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Americans don’t realize how weird they sounds to non-Americans when they use brands instead of proper name.
"No ManlyFit today, as I’ll go to Zurf and will have a Smith&Benny."
And we are supposed to understand you don’t go to gym because you need to buy some hardware and will have an ice-cream afterward.
What is striking is how reducing their language to brands (that non-US don’t even know about) is shrinking their worldview…
@ploum
Grr. Fight the branding.I call my electric dust-slurping machines vacuum cleaners, even the one that was made by Hoover.
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Americans don’t realize how weird they sounds to non-Americans when they use brands instead of proper name.
"No ManlyFit today, as I’ll go to Zurf and will have a Smith&Benny."
And we are supposed to understand you don’t go to gym because you need to buy some hardware and will have an ice-cream afterward.
What is striking is how reducing their language to brands (that non-US don’t even know about) is shrinking their worldview…
@ploum@mamot.fr je vais à l'accor hôtel arena VS je vais à Bercy #NoLogo
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R relay@relay.mycrowd.ca shared this topic
