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  3. "Today’s actions are not a cost-cutting exercise or an assessment of individuals’ performance; they are about Cloudflare defining how a world-class, high-growth company operates and creates value in the agentic AI era."

"Today’s actions are not a cost-cutting exercise or an assessment of individuals’ performance; they are about Cloudflare defining how a world-class, high-growth company operates and creates value in the agentic AI era."

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  • mhoye@cosocial.caM mhoye@cosocial.ca

    @slothrop behold my loaf of mba wordburger

    slothrop@chaos.socialS This user is from outside of this forum
    slothrop@chaos.socialS This user is from outside of this forum
    slothrop@chaos.social
    wrote last edited by
    #7

    @mhoye I’ve done my share of corporate PR, I’m not proud of most of it; but that sentence is barely fit for human consumption

    be@floss.socialB 1 Reply Last reply
    0
    • mhoye@cosocial.caM mhoye@cosocial.ca

      "Today’s actions are not a cost-cutting exercise or an assessment of individuals’ performance; they are about Cloudflare defining how a world-class, high-growth company operates and creates value in the agentic AI era."

      I wonder how many c-suite comms teams ever tell the people who write sentences like this one that, before you hit send, please understand that zero people will believe this. Exactly zero people. None people.

      Link Preview Image
      Building For The Future

      This afternoon, we sent the following email to our global team. One of our core values at Cloudflare is transparency, and we believe it's important that you hear this directly from us because it’s a major moment at Cloudflare.

      favicon

      The Cloudflare Blog (blog.cloudflare.com)

      illegalhex@hachyderm.ioI This user is from outside of this forum
      illegalhex@hachyderm.ioI This user is from outside of this forum
      illegalhex@hachyderm.io
      wrote last edited by
      #8

      @mhoye the exec class don’t really care if any believes these types these press releases.

      This release successfully changed their story to “CEO is clanker” when it would have been Q1 EPS is $0.25 and Q2 earnings have been adjusted downwards.

      1 Reply Last reply
      0
      • mhoye@cosocial.caM mhoye@cosocial.ca

        "Today’s actions are not a cost-cutting exercise or an assessment of individuals’ performance; they are about Cloudflare defining how a world-class, high-growth company operates and creates value in the agentic AI era."

        I wonder how many c-suite comms teams ever tell the people who write sentences like this one that, before you hit send, please understand that zero people will believe this. Exactly zero people. None people.

        Link Preview Image
        Building For The Future

        This afternoon, we sent the following email to our global team. One of our core values at Cloudflare is transparency, and we believe it's important that you hear this directly from us because it’s a major moment at Cloudflare.

        favicon

        The Cloudflare Blog (blog.cloudflare.com)

        greem@cyberplace.socialG This user is from outside of this forum
        greem@cyberplace.socialG This user is from outside of this forum
        greem@cyberplace.social
        wrote last edited by
        #9

        @mhoye "world class, high growth company creates value" but not for the likes of us.

        Ah, the joys of corpobullshit, where any fiduciary terminology is for the people who already control all the money.

        Eat the rich.

        1 Reply Last reply
        0
        • mhoye@cosocial.caM mhoye@cosocial.ca

          "Today’s actions are not a cost-cutting exercise or an assessment of individuals’ performance; they are about Cloudflare defining how a world-class, high-growth company operates and creates value in the agentic AI era."

          I wonder how many c-suite comms teams ever tell the people who write sentences like this one that, before you hit send, please understand that zero people will believe this. Exactly zero people. None people.

          Link Preview Image
          Building For The Future

          This afternoon, we sent the following email to our global team. One of our core values at Cloudflare is transparency, and we believe it's important that you hear this directly from us because it’s a major moment at Cloudflare.

          favicon

          The Cloudflare Blog (blog.cloudflare.com)

          danbrotherston@types.plD This user is from outside of this forum
          danbrotherston@types.plD This user is from outside of this forum
          danbrotherston@types.pl
          wrote last edited by
          #10

          @mhoye That's entirely unfair...the statement is largely true, this cut isn't about cost cutting...that's totally incidental side benefit.

          And it's about defining how a world-class, high-growth company and creates value...

          The only note I have is that there is a passive voice in the second part.

          I would reword: "The are about aligning with how investors (the VC or "Epstein" class) believe high-growth companies should create value. Sorry, but your sacrifice will generate significant short term growth on the stock exchange."

          1 Reply Last reply
          0
          • mhoye@cosocial.caM mhoye@cosocial.ca

            "Today’s actions are not a cost-cutting exercise or an assessment of individuals’ performance; they are about Cloudflare defining how a world-class, high-growth company operates and creates value in the agentic AI era."

            I wonder how many c-suite comms teams ever tell the people who write sentences like this one that, before you hit send, please understand that zero people will believe this. Exactly zero people. None people.

            Link Preview Image
            Building For The Future

            This afternoon, we sent the following email to our global team. One of our core values at Cloudflare is transparency, and we believe it's important that you hear this directly from us because it’s a major moment at Cloudflare.

            favicon

            The Cloudflare Blog (blog.cloudflare.com)

            chrisamaphone@hci.socialC This user is from outside of this forum
            chrisamaphone@hci.socialC This user is from outside of this forum
            chrisamaphone@hci.social
            wrote last edited by
            #11

            @mhoye i think you could even completely negate this and it would be a more true statement: "Today's actions are a cost-saving exercise and an assessment of individuals’ performance. They are about Cloudflare defining how a struggling company dealing with high-profile failures malfunctions and destroys value in the agentic AI bubble."

            1 Reply Last reply
            0
            • slothrop@chaos.socialS slothrop@chaos.social

              @mhoye my eyes got permanently crossed somewhere in the middle of this glorious corpospeak sentence:

              “That means we have to be intentional in how we architect our company for the agentic AI era in order to supercharge the value we deliver to our customers and to honor our mission to help build a better Internet for everyone, everywhere. ”

              floe@hci.socialF This user is from outside of this forum
              floe@hci.socialF This user is from outside of this forum
              floe@hci.social
              wrote last edited by
              #12

              @slothrop @mhoye I actually hope an LLM wrote that paragraph because whatever it was never had a soul to begin with 😑

              slothrop@chaos.socialS 1 Reply Last reply
              0
              • mhoye@cosocial.caM mhoye@cosocial.ca

                "Today’s actions are not a cost-cutting exercise or an assessment of individuals’ performance; they are about Cloudflare defining how a world-class, high-growth company operates and creates value in the agentic AI era."

                I wonder how many c-suite comms teams ever tell the people who write sentences like this one that, before you hit send, please understand that zero people will believe this. Exactly zero people. None people.

                Link Preview Image
                Building For The Future

                This afternoon, we sent the following email to our global team. One of our core values at Cloudflare is transparency, and we believe it's important that you hear this directly from us because it’s a major moment at Cloudflare.

                favicon

                The Cloudflare Blog (blog.cloudflare.com)

                E This user is from outside of this forum
                E This user is from outside of this forum
                eigen@mattstodon.panar.ooo
                wrote last edited by
                #13

                @mhoye huh: the stock value between yesterday & today does not appear to have appreciated this blog post 😛

                mhoye@cosocial.caM 1 Reply Last reply
                0
                • E eigen@mattstodon.panar.ooo

                  @mhoye huh: the stock value between yesterday & today does not appear to have appreciated this blog post 😛

                  mhoye@cosocial.caM This user is from outside of this forum
                  mhoye@cosocial.caM This user is from outside of this forum
                  mhoye@cosocial.ca
                  wrote last edited by
                  #14

                  @eigen I guess he didn't intentionally supercharge the value enough.

                  1 Reply Last reply
                  0
                  • floe@hci.socialF floe@hci.social

                    @slothrop @mhoye I actually hope an LLM wrote that paragraph because whatever it was never had a soul to begin with 😑

                    slothrop@chaos.socialS This user is from outside of this forum
                    slothrop@chaos.socialS This user is from outside of this forum
                    slothrop@chaos.social
                    wrote last edited by
                    #15

                    @floe @mhoye that sentence is more glib even than what most LLMs put out.

                    I feel like whoever wrote this is the kind of person who looks up to Peter Thiel.

                    1 Reply Last reply
                    0
                    • mhoye@cosocial.caM mhoye@cosocial.ca

                      "Today’s actions are not a cost-cutting exercise or an assessment of individuals’ performance; they are about Cloudflare defining how a world-class, high-growth company operates and creates value in the agentic AI era."

                      I wonder how many c-suite comms teams ever tell the people who write sentences like this one that, before you hit send, please understand that zero people will believe this. Exactly zero people. None people.

                      Link Preview Image
                      Building For The Future

                      This afternoon, we sent the following email to our global team. One of our core values at Cloudflare is transparency, and we believe it's important that you hear this directly from us because it’s a major moment at Cloudflare.

                      favicon

                      The Cloudflare Blog (blog.cloudflare.com)

                      designfactotum@hci.socialD This user is from outside of this forum
                      designfactotum@hci.socialD This user is from outside of this forum
                      designfactotum@hci.social
                      wrote last edited by
                      #16

                      @mhoye “At Cloudflare, our mission is to help build a better Internet. That mission is ambitious, long-term, and requires constant innovation. But building for the future isn’t just about the technology we create — it’s also about investing in the people who will create it. “

                      https://blog.cloudflare.com/cloudflare-1111-intern-program/ (Sept. 2025)

                      1 Reply Last reply
                      0
                      • mhoye@cosocial.caM mhoye@cosocial.ca

                        "Today’s actions are not a cost-cutting exercise or an assessment of individuals’ performance; they are about Cloudflare defining how a world-class, high-growth company operates and creates value in the agentic AI era."

                        I wonder how many c-suite comms teams ever tell the people who write sentences like this one that, before you hit send, please understand that zero people will believe this. Exactly zero people. None people.

                        Link Preview Image
                        Building For The Future

                        This afternoon, we sent the following email to our global team. One of our core values at Cloudflare is transparency, and we believe it's important that you hear this directly from us because it’s a major moment at Cloudflare.

                        favicon

                        The Cloudflare Blog (blog.cloudflare.com)

                        jwz@mastodon.socialJ This user is from outside of this forum
                        jwz@mastodon.socialJ This user is from outside of this forum
                        jwz@mastodon.social
                        wrote last edited by
                        #17

                        @mhoye This is a category error; truth and belief are non-goals. They don't care who believes it, only that journalists publish it verbatim (they will) so that the statement can be referenced in later defensive court filings.

                        1 Reply Last reply
                        0
                        • mhoye@cosocial.caM mhoye@cosocial.ca

                          "Today’s actions are not a cost-cutting exercise or an assessment of individuals’ performance; they are about Cloudflare defining how a world-class, high-growth company operates and creates value in the agentic AI era."

                          I wonder how many c-suite comms teams ever tell the people who write sentences like this one that, before you hit send, please understand that zero people will believe this. Exactly zero people. None people.

                          Link Preview Image
                          Building For The Future

                          This afternoon, we sent the following email to our global team. One of our core values at Cloudflare is transparency, and we believe it's important that you hear this directly from us because it’s a major moment at Cloudflare.

                          favicon

                          The Cloudflare Blog (blog.cloudflare.com)

                          bexelbie@toot.ioB This user is from outside of this forum
                          bexelbie@toot.ioB This user is from outside of this forum
                          bexelbie@toot.io
                          wrote last edited by
                          #18

                          @mhoye zero because then they’d have to admit those writers won’t be here after they hit send.

                          1 Reply Last reply
                          0
                          • mhoye@cosocial.caM mhoye@cosocial.ca

                            "Today’s actions are not a cost-cutting exercise or an assessment of individuals’ performance; they are about Cloudflare defining how a world-class, high-growth company operates and creates value in the agentic AI era."

                            I wonder how many c-suite comms teams ever tell the people who write sentences like this one that, before you hit send, please understand that zero people will believe this. Exactly zero people. None people.

                            Link Preview Image
                            Building For The Future

                            This afternoon, we sent the following email to our global team. One of our core values at Cloudflare is transparency, and we believe it's important that you hear this directly from us because it’s a major moment at Cloudflare.

                            favicon

                            The Cloudflare Blog (blog.cloudflare.com)

                            O This user is from outside of this forum
                            O This user is from outside of this forum
                            oytis@mastodon.social
                            wrote last edited by
                            #19

                            @mhoye What I find somewhat comforting is that the shareholders didn't seem to believe either this time.

                            1 Reply Last reply
                            0
                            • mhoye@cosocial.caM mhoye@cosocial.ca

                              "Today’s actions are not a cost-cutting exercise or an assessment of individuals’ performance; they are about Cloudflare defining how a world-class, high-growth company operates and creates value in the agentic AI era."

                              I wonder how many c-suite comms teams ever tell the people who write sentences like this one that, before you hit send, please understand that zero people will believe this. Exactly zero people. None people.

                              Link Preview Image
                              Building For The Future

                              This afternoon, we sent the following email to our global team. One of our core values at Cloudflare is transparency, and we believe it's important that you hear this directly from us because it’s a major moment at Cloudflare.

                              favicon

                              The Cloudflare Blog (blog.cloudflare.com)

                              mkoek@mastodon.nlM This user is from outside of this forum
                              mkoek@mastodon.nlM This user is from outside of this forum
                              mkoek@mastodon.nl
                              wrote last edited by
                              #20

                              @mhoye goodness, these people are full of themselves, aren’t they

                              1 Reply Last reply
                              0
                              • slothrop@chaos.socialS slothrop@chaos.social

                                @mhoye I’ve done my share of corporate PR, I’m not proud of most of it; but that sentence is barely fit for human consumption

                                be@floss.socialB This user is from outside of this forum
                                be@floss.socialB This user is from outside of this forum
                                be@floss.social
                                wrote last edited by
                                #21

                                @slothrop @mhoye

                                Link Preview Image
                                1 Reply Last reply
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                                • mhoye@cosocial.caM mhoye@cosocial.ca

                                  "Today’s actions are not a cost-cutting exercise or an assessment of individuals’ performance; they are about Cloudflare defining how a world-class, high-growth company operates and creates value in the agentic AI era."

                                  I wonder how many c-suite comms teams ever tell the people who write sentences like this one that, before you hit send, please understand that zero people will believe this. Exactly zero people. None people.

                                  Link Preview Image
                                  Building For The Future

                                  This afternoon, we sent the following email to our global team. One of our core values at Cloudflare is transparency, and we believe it's important that you hear this directly from us because it’s a major moment at Cloudflare.

                                  favicon

                                  The Cloudflare Blog (blog.cloudflare.com)

                                  dpp@mastodon.socialD This user is from outside of this forum
                                  dpp@mastodon.socialD This user is from outside of this forum
                                  dpp@mastodon.social
                                  wrote last edited by
                                  #22

                                  @mhoye @wendynather I disagree. There are a dozen or so board members and a few activist investors who believe this.

                                  1 Reply Last reply
                                  0
                                  • mhoye@cosocial.caM mhoye@cosocial.ca

                                    "Today’s actions are not a cost-cutting exercise or an assessment of individuals’ performance; they are about Cloudflare defining how a world-class, high-growth company operates and creates value in the agentic AI era."

                                    I wonder how many c-suite comms teams ever tell the people who write sentences like this one that, before you hit send, please understand that zero people will believe this. Exactly zero people. None people.

                                    Link Preview Image
                                    Building For The Future

                                    This afternoon, we sent the following email to our global team. One of our core values at Cloudflare is transparency, and we believe it's important that you hear this directly from us because it’s a major moment at Cloudflare.

                                    favicon

                                    The Cloudflare Blog (blog.cloudflare.com)

                                    rmi@cloudisland.nzR This user is from outside of this forum
                                    rmi@cloudisland.nzR This user is from outside of this forum
                                    rmi@cloudisland.nz
                                    wrote last edited by
                                    #23

                                    @mhoye Truth is not the purpose. This is Ritual: they perform Ritual so the stock market will provide them with Grace. The amount of Grace is dependent on the quality of the Ritual.

                                    1 Reply Last reply
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