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  3. "Today’s actions are not a cost-cutting exercise or an assessment of individuals’ performance; they are about Cloudflare defining how a world-class, high-growth company operates and creates value in the agentic AI era."

"Today’s actions are not a cost-cutting exercise or an assessment of individuals’ performance; they are about Cloudflare defining how a world-class, high-growth company operates and creates value in the agentic AI era."

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  • mhoye@cosocial.caM mhoye@cosocial.ca

    "Today’s actions are not a cost-cutting exercise or an assessment of individuals’ performance; they are about Cloudflare defining how a world-class, high-growth company operates and creates value in the agentic AI era."

    I wonder how many c-suite comms teams ever tell the people who write sentences like this one that, before you hit send, please understand that zero people will believe this. Exactly zero people. None people.

    Link Preview Image
    Building For The Future

    This afternoon, we sent the following email to our global team. One of our core values at Cloudflare is transparency, and we believe it's important that you hear this directly from us because it’s a major moment at Cloudflare.

    favicon

    The Cloudflare Blog (blog.cloudflare.com)

    unlikelylass@mspsocial.netU This user is from outside of this forum
    unlikelylass@mspsocial.netU This user is from outside of this forum
    unlikelylass@mspsocial.net
    wrote last edited by
    #2

    @mhoye where do we fall on other c-suite folks on the "are people" spectrum? I have a sneaking suspicion that they are all sort of peer pressuring each other into this stuff and that some of them believe it. 😬

    1 Reply Last reply
    0
    • mhoye@cosocial.caM mhoye@cosocial.ca

      "Today’s actions are not a cost-cutting exercise or an assessment of individuals’ performance; they are about Cloudflare defining how a world-class, high-growth company operates and creates value in the agentic AI era."

      I wonder how many c-suite comms teams ever tell the people who write sentences like this one that, before you hit send, please understand that zero people will believe this. Exactly zero people. None people.

      Link Preview Image
      Building For The Future

      This afternoon, we sent the following email to our global team. One of our core values at Cloudflare is transparency, and we believe it's important that you hear this directly from us because it’s a major moment at Cloudflare.

      favicon

      The Cloudflare Blog (blog.cloudflare.com)

      tomjennings@tldr.nettime.orgT This user is from outside of this forum
      tomjennings@tldr.nettime.orgT This user is from outside of this forum
      tomjennings@tldr.nettime.org
      wrote last edited by
      #3

      @mhoye

      "Omnicorp does not provide security per se, but a complete concept of security"

      (The CEO of Omnicorp, Robocop)

      1 Reply Last reply
      0
      • mhoye@cosocial.caM mhoye@cosocial.ca

        "Today’s actions are not a cost-cutting exercise or an assessment of individuals’ performance; they are about Cloudflare defining how a world-class, high-growth company operates and creates value in the agentic AI era."

        I wonder how many c-suite comms teams ever tell the people who write sentences like this one that, before you hit send, please understand that zero people will believe this. Exactly zero people. None people.

        Link Preview Image
        Building For The Future

        This afternoon, we sent the following email to our global team. One of our core values at Cloudflare is transparency, and we believe it's important that you hear this directly from us because it’s a major moment at Cloudflare.

        favicon

        The Cloudflare Blog (blog.cloudflare.com)

        slothrop@chaos.socialS This user is from outside of this forum
        slothrop@chaos.socialS This user is from outside of this forum
        slothrop@chaos.social
        wrote last edited by
        #4

        @mhoye my eyes got permanently crossed somewhere in the middle of this glorious corpospeak sentence:

        “That means we have to be intentional in how we architect our company for the agentic AI era in order to supercharge the value we deliver to our customers and to honor our mission to help build a better Internet for everyone, everywhere. ”

        mhoye@cosocial.caM floe@hci.socialF 2 Replies Last reply
        0
        • slothrop@chaos.socialS slothrop@chaos.social

          @mhoye my eyes got permanently crossed somewhere in the middle of this glorious corpospeak sentence:

          “That means we have to be intentional in how we architect our company for the agentic AI era in order to supercharge the value we deliver to our customers and to honor our mission to help build a better Internet for everyone, everywhere. ”

          mhoye@cosocial.caM This user is from outside of this forum
          mhoye@cosocial.caM This user is from outside of this forum
          mhoye@cosocial.ca
          wrote last edited by
          #5

          @slothrop behold my loaf of mba wordburger

          slothrop@chaos.socialS 1 Reply Last reply
          0
          • mhoye@cosocial.caM mhoye@cosocial.ca

            "Today’s actions are not a cost-cutting exercise or an assessment of individuals’ performance; they are about Cloudflare defining how a world-class, high-growth company operates and creates value in the agentic AI era."

            I wonder how many c-suite comms teams ever tell the people who write sentences like this one that, before you hit send, please understand that zero people will believe this. Exactly zero people. None people.

            Link Preview Image
            Building For The Future

            This afternoon, we sent the following email to our global team. One of our core values at Cloudflare is transparency, and we believe it's important that you hear this directly from us because it’s a major moment at Cloudflare.

            favicon

            The Cloudflare Blog (blog.cloudflare.com)

            palendae@linuxlab.shP This user is from outside of this forum
            palendae@linuxlab.shP This user is from outside of this forum
            palendae@linuxlab.sh
            wrote last edited by
            #6

            @mhoye @glyph It’s something they feel like they have to say, at least for now.

            I think it will eventually be dropped as the actions become more de-personalized. Look at how cuts went from being big all hands meetings, to Zoom calls, to emails, to disabling access immediately.

            1 Reply Last reply
            0
            • mhoye@cosocial.caM mhoye@cosocial.ca

              @slothrop behold my loaf of mba wordburger

              slothrop@chaos.socialS This user is from outside of this forum
              slothrop@chaos.socialS This user is from outside of this forum
              slothrop@chaos.social
              wrote last edited by
              #7

              @mhoye I’ve done my share of corporate PR, I’m not proud of most of it; but that sentence is barely fit for human consumption

              be@floss.socialB 1 Reply Last reply
              0
              • mhoye@cosocial.caM mhoye@cosocial.ca

                "Today’s actions are not a cost-cutting exercise or an assessment of individuals’ performance; they are about Cloudflare defining how a world-class, high-growth company operates and creates value in the agentic AI era."

                I wonder how many c-suite comms teams ever tell the people who write sentences like this one that, before you hit send, please understand that zero people will believe this. Exactly zero people. None people.

                Link Preview Image
                Building For The Future

                This afternoon, we sent the following email to our global team. One of our core values at Cloudflare is transparency, and we believe it's important that you hear this directly from us because it’s a major moment at Cloudflare.

                favicon

                The Cloudflare Blog (blog.cloudflare.com)

                illegalhex@hachyderm.ioI This user is from outside of this forum
                illegalhex@hachyderm.ioI This user is from outside of this forum
                illegalhex@hachyderm.io
                wrote last edited by
                #8

                @mhoye the exec class don’t really care if any believes these types these press releases.

                This release successfully changed their story to “CEO is clanker” when it would have been Q1 EPS is $0.25 and Q2 earnings have been adjusted downwards.

                1 Reply Last reply
                0
                • mhoye@cosocial.caM mhoye@cosocial.ca

                  "Today’s actions are not a cost-cutting exercise or an assessment of individuals’ performance; they are about Cloudflare defining how a world-class, high-growth company operates and creates value in the agentic AI era."

                  I wonder how many c-suite comms teams ever tell the people who write sentences like this one that, before you hit send, please understand that zero people will believe this. Exactly zero people. None people.

                  Link Preview Image
                  Building For The Future

                  This afternoon, we sent the following email to our global team. One of our core values at Cloudflare is transparency, and we believe it's important that you hear this directly from us because it’s a major moment at Cloudflare.

                  favicon

                  The Cloudflare Blog (blog.cloudflare.com)

                  greem@cyberplace.socialG This user is from outside of this forum
                  greem@cyberplace.socialG This user is from outside of this forum
                  greem@cyberplace.social
                  wrote last edited by
                  #9

                  @mhoye "world class, high growth company creates value" but not for the likes of us.

                  Ah, the joys of corpobullshit, where any fiduciary terminology is for the people who already control all the money.

                  Eat the rich.

                  1 Reply Last reply
                  0
                  • mhoye@cosocial.caM mhoye@cosocial.ca

                    "Today’s actions are not a cost-cutting exercise or an assessment of individuals’ performance; they are about Cloudflare defining how a world-class, high-growth company operates and creates value in the agentic AI era."

                    I wonder how many c-suite comms teams ever tell the people who write sentences like this one that, before you hit send, please understand that zero people will believe this. Exactly zero people. None people.

                    Link Preview Image
                    Building For The Future

                    This afternoon, we sent the following email to our global team. One of our core values at Cloudflare is transparency, and we believe it's important that you hear this directly from us because it’s a major moment at Cloudflare.

                    favicon

                    The Cloudflare Blog (blog.cloudflare.com)

                    danbrotherston@types.plD This user is from outside of this forum
                    danbrotherston@types.plD This user is from outside of this forum
                    danbrotherston@types.pl
                    wrote last edited by
                    #10

                    @mhoye That's entirely unfair...the statement is largely true, this cut isn't about cost cutting...that's totally incidental side benefit.

                    And it's about defining how a world-class, high-growth company and creates value...

                    The only note I have is that there is a passive voice in the second part.

                    I would reword: "The are about aligning with how investors (the VC or "Epstein" class) believe high-growth companies should create value. Sorry, but your sacrifice will generate significant short term growth on the stock exchange."

                    1 Reply Last reply
                    0
                    • mhoye@cosocial.caM mhoye@cosocial.ca

                      "Today’s actions are not a cost-cutting exercise or an assessment of individuals’ performance; they are about Cloudflare defining how a world-class, high-growth company operates and creates value in the agentic AI era."

                      I wonder how many c-suite comms teams ever tell the people who write sentences like this one that, before you hit send, please understand that zero people will believe this. Exactly zero people. None people.

                      Link Preview Image
                      Building For The Future

                      This afternoon, we sent the following email to our global team. One of our core values at Cloudflare is transparency, and we believe it's important that you hear this directly from us because it’s a major moment at Cloudflare.

                      favicon

                      The Cloudflare Blog (blog.cloudflare.com)

                      chrisamaphone@hci.socialC This user is from outside of this forum
                      chrisamaphone@hci.socialC This user is from outside of this forum
                      chrisamaphone@hci.social
                      wrote last edited by
                      #11

                      @mhoye i think you could even completely negate this and it would be a more true statement: "Today's actions are a cost-saving exercise and an assessment of individuals’ performance. They are about Cloudflare defining how a struggling company dealing with high-profile failures malfunctions and destroys value in the agentic AI bubble."

                      1 Reply Last reply
                      0
                      • slothrop@chaos.socialS slothrop@chaos.social

                        @mhoye my eyes got permanently crossed somewhere in the middle of this glorious corpospeak sentence:

                        “That means we have to be intentional in how we architect our company for the agentic AI era in order to supercharge the value we deliver to our customers and to honor our mission to help build a better Internet for everyone, everywhere. ”

                        floe@hci.socialF This user is from outside of this forum
                        floe@hci.socialF This user is from outside of this forum
                        floe@hci.social
                        wrote last edited by
                        #12

                        @slothrop @mhoye I actually hope an LLM wrote that paragraph because whatever it was never had a soul to begin with 😑

                        slothrop@chaos.socialS 1 Reply Last reply
                        0
                        • mhoye@cosocial.caM mhoye@cosocial.ca

                          "Today’s actions are not a cost-cutting exercise or an assessment of individuals’ performance; they are about Cloudflare defining how a world-class, high-growth company operates and creates value in the agentic AI era."

                          I wonder how many c-suite comms teams ever tell the people who write sentences like this one that, before you hit send, please understand that zero people will believe this. Exactly zero people. None people.

                          Link Preview Image
                          Building For The Future

                          This afternoon, we sent the following email to our global team. One of our core values at Cloudflare is transparency, and we believe it's important that you hear this directly from us because it’s a major moment at Cloudflare.

                          favicon

                          The Cloudflare Blog (blog.cloudflare.com)

                          E This user is from outside of this forum
                          E This user is from outside of this forum
                          eigen@mattstodon.panar.ooo
                          wrote last edited by
                          #13

                          @mhoye huh: the stock value between yesterday & today does not appear to have appreciated this blog post 😛

                          mhoye@cosocial.caM 1 Reply Last reply
                          0
                          • E eigen@mattstodon.panar.ooo

                            @mhoye huh: the stock value between yesterday & today does not appear to have appreciated this blog post 😛

                            mhoye@cosocial.caM This user is from outside of this forum
                            mhoye@cosocial.caM This user is from outside of this forum
                            mhoye@cosocial.ca
                            wrote last edited by
                            #14

                            @eigen I guess he didn't intentionally supercharge the value enough.

                            1 Reply Last reply
                            0
                            • floe@hci.socialF floe@hci.social

                              @slothrop @mhoye I actually hope an LLM wrote that paragraph because whatever it was never had a soul to begin with 😑

                              slothrop@chaos.socialS This user is from outside of this forum
                              slothrop@chaos.socialS This user is from outside of this forum
                              slothrop@chaos.social
                              wrote last edited by
                              #15

                              @floe @mhoye that sentence is more glib even than what most LLMs put out.

                              I feel like whoever wrote this is the kind of person who looks up to Peter Thiel.

                              1 Reply Last reply
                              0
                              • mhoye@cosocial.caM mhoye@cosocial.ca

                                "Today’s actions are not a cost-cutting exercise or an assessment of individuals’ performance; they are about Cloudflare defining how a world-class, high-growth company operates and creates value in the agentic AI era."

                                I wonder how many c-suite comms teams ever tell the people who write sentences like this one that, before you hit send, please understand that zero people will believe this. Exactly zero people. None people.

                                Link Preview Image
                                Building For The Future

                                This afternoon, we sent the following email to our global team. One of our core values at Cloudflare is transparency, and we believe it's important that you hear this directly from us because it’s a major moment at Cloudflare.

                                favicon

                                The Cloudflare Blog (blog.cloudflare.com)

                                designfactotum@hci.socialD This user is from outside of this forum
                                designfactotum@hci.socialD This user is from outside of this forum
                                designfactotum@hci.social
                                wrote last edited by
                                #16

                                @mhoye “At Cloudflare, our mission is to help build a better Internet. That mission is ambitious, long-term, and requires constant innovation. But building for the future isn’t just about the technology we create — it’s also about investing in the people who will create it. “

                                https://blog.cloudflare.com/cloudflare-1111-intern-program/ (Sept. 2025)

                                1 Reply Last reply
                                0
                                • mhoye@cosocial.caM mhoye@cosocial.ca

                                  "Today’s actions are not a cost-cutting exercise or an assessment of individuals’ performance; they are about Cloudflare defining how a world-class, high-growth company operates and creates value in the agentic AI era."

                                  I wonder how many c-suite comms teams ever tell the people who write sentences like this one that, before you hit send, please understand that zero people will believe this. Exactly zero people. None people.

                                  Link Preview Image
                                  Building For The Future

                                  This afternoon, we sent the following email to our global team. One of our core values at Cloudflare is transparency, and we believe it's important that you hear this directly from us because it’s a major moment at Cloudflare.

                                  favicon

                                  The Cloudflare Blog (blog.cloudflare.com)

                                  jwz@mastodon.socialJ This user is from outside of this forum
                                  jwz@mastodon.socialJ This user is from outside of this forum
                                  jwz@mastodon.social
                                  wrote last edited by
                                  #17

                                  @mhoye This is a category error; truth and belief are non-goals. They don't care who believes it, only that journalists publish it verbatim (they will) so that the statement can be referenced in later defensive court filings.

                                  1 Reply Last reply
                                  0
                                  • mhoye@cosocial.caM mhoye@cosocial.ca

                                    "Today’s actions are not a cost-cutting exercise or an assessment of individuals’ performance; they are about Cloudflare defining how a world-class, high-growth company operates and creates value in the agentic AI era."

                                    I wonder how many c-suite comms teams ever tell the people who write sentences like this one that, before you hit send, please understand that zero people will believe this. Exactly zero people. None people.

                                    Link Preview Image
                                    Building For The Future

                                    This afternoon, we sent the following email to our global team. One of our core values at Cloudflare is transparency, and we believe it's important that you hear this directly from us because it’s a major moment at Cloudflare.

                                    favicon

                                    The Cloudflare Blog (blog.cloudflare.com)

                                    bexelbie@toot.ioB This user is from outside of this forum
                                    bexelbie@toot.ioB This user is from outside of this forum
                                    bexelbie@toot.io
                                    wrote last edited by
                                    #18

                                    @mhoye zero because then they’d have to admit those writers won’t be here after they hit send.

                                    1 Reply Last reply
                                    0
                                    • mhoye@cosocial.caM mhoye@cosocial.ca

                                      "Today’s actions are not a cost-cutting exercise or an assessment of individuals’ performance; they are about Cloudflare defining how a world-class, high-growth company operates and creates value in the agentic AI era."

                                      I wonder how many c-suite comms teams ever tell the people who write sentences like this one that, before you hit send, please understand that zero people will believe this. Exactly zero people. None people.

                                      Link Preview Image
                                      Building For The Future

                                      This afternoon, we sent the following email to our global team. One of our core values at Cloudflare is transparency, and we believe it's important that you hear this directly from us because it’s a major moment at Cloudflare.

                                      favicon

                                      The Cloudflare Blog (blog.cloudflare.com)

                                      O This user is from outside of this forum
                                      O This user is from outside of this forum
                                      oytis@mastodon.social
                                      wrote last edited by
                                      #19

                                      @mhoye What I find somewhat comforting is that the shareholders didn't seem to believe either this time.

                                      1 Reply Last reply
                                      0
                                      • mhoye@cosocial.caM mhoye@cosocial.ca

                                        "Today’s actions are not a cost-cutting exercise or an assessment of individuals’ performance; they are about Cloudflare defining how a world-class, high-growth company operates and creates value in the agentic AI era."

                                        I wonder how many c-suite comms teams ever tell the people who write sentences like this one that, before you hit send, please understand that zero people will believe this. Exactly zero people. None people.

                                        Link Preview Image
                                        Building For The Future

                                        This afternoon, we sent the following email to our global team. One of our core values at Cloudflare is transparency, and we believe it's important that you hear this directly from us because it’s a major moment at Cloudflare.

                                        favicon

                                        The Cloudflare Blog (blog.cloudflare.com)

                                        mkoek@mastodon.nlM This user is from outside of this forum
                                        mkoek@mastodon.nlM This user is from outside of this forum
                                        mkoek@mastodon.nl
                                        wrote last edited by
                                        #20

                                        @mhoye goodness, these people are full of themselves, aren’t they

                                        1 Reply Last reply
                                        0
                                        • slothrop@chaos.socialS slothrop@chaos.social

                                          @mhoye I’ve done my share of corporate PR, I’m not proud of most of it; but that sentence is barely fit for human consumption

                                          be@floss.socialB This user is from outside of this forum
                                          be@floss.socialB This user is from outside of this forum
                                          be@floss.social
                                          wrote last edited by
                                          #21

                                          @slothrop @mhoye

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