"Today’s actions are not a cost-cutting exercise or an assessment of individuals’ performance; they are about Cloudflare defining how a world-class, high-growth company operates and creates value in the agentic AI era."
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"Today’s actions are not a cost-cutting exercise or an assessment of individuals’ performance; they are about Cloudflare defining how a world-class, high-growth company operates and creates value in the agentic AI era."
I wonder how many c-suite comms teams ever tell the people who write sentences like this one that, before you hit send, please understand that zero people will believe this. Exactly zero people. None people.
@mhoye huh: the stock value between yesterday & today does not appear to have appreciated this blog post
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@mhoye huh: the stock value between yesterday & today does not appear to have appreciated this blog post
@eigen I guess he didn't intentionally supercharge the value enough.
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"Today’s actions are not a cost-cutting exercise or an assessment of individuals’ performance; they are about Cloudflare defining how a world-class, high-growth company operates and creates value in the agentic AI era."
I wonder how many c-suite comms teams ever tell the people who write sentences like this one that, before you hit send, please understand that zero people will believe this. Exactly zero people. None people.
@mhoye “At Cloudflare, our mission is to help build a better Internet. That mission is ambitious, long-term, and requires constant innovation. But building for the future isn’t just about the technology we create — it’s also about investing in the people who will create it. “
https://blog.cloudflare.com/cloudflare-1111-intern-program/ (Sept. 2025)
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"Today’s actions are not a cost-cutting exercise or an assessment of individuals’ performance; they are about Cloudflare defining how a world-class, high-growth company operates and creates value in the agentic AI era."
I wonder how many c-suite comms teams ever tell the people who write sentences like this one that, before you hit send, please understand that zero people will believe this. Exactly zero people. None people.
@mhoye This is a category error; truth and belief are non-goals. They don't care who believes it, only that journalists publish it verbatim (they will) so that the statement can be referenced in later defensive court filings.
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"Today’s actions are not a cost-cutting exercise or an assessment of individuals’ performance; they are about Cloudflare defining how a world-class, high-growth company operates and creates value in the agentic AI era."
I wonder how many c-suite comms teams ever tell the people who write sentences like this one that, before you hit send, please understand that zero people will believe this. Exactly zero people. None people.
@mhoye zero because then they’d have to admit those writers won’t be here after they hit send.
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"Today’s actions are not a cost-cutting exercise or an assessment of individuals’ performance; they are about Cloudflare defining how a world-class, high-growth company operates and creates value in the agentic AI era."
I wonder how many c-suite comms teams ever tell the people who write sentences like this one that, before you hit send, please understand that zero people will believe this. Exactly zero people. None people.
@mhoye What I find somewhat comforting is that the shareholders didn't seem to believe either this time.
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"Today’s actions are not a cost-cutting exercise or an assessment of individuals’ performance; they are about Cloudflare defining how a world-class, high-growth company operates and creates value in the agentic AI era."
I wonder how many c-suite comms teams ever tell the people who write sentences like this one that, before you hit send, please understand that zero people will believe this. Exactly zero people. None people.
@mhoye goodness, these people are full of themselves, aren’t they
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@mhoye I’ve done my share of corporate PR, I’m not proud of most of it; but that sentence is barely fit for human consumption
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"Today’s actions are not a cost-cutting exercise or an assessment of individuals’ performance; they are about Cloudflare defining how a world-class, high-growth company operates and creates value in the agentic AI era."
I wonder how many c-suite comms teams ever tell the people who write sentences like this one that, before you hit send, please understand that zero people will believe this. Exactly zero people. None people.
@mhoye @wendynather I disagree. There are a dozen or so board members and a few activist investors who believe this.
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"Today’s actions are not a cost-cutting exercise or an assessment of individuals’ performance; they are about Cloudflare defining how a world-class, high-growth company operates and creates value in the agentic AI era."
I wonder how many c-suite comms teams ever tell the people who write sentences like this one that, before you hit send, please understand that zero people will believe this. Exactly zero people. None people.
@mhoye Truth is not the purpose. This is Ritual: they perform Ritual so the stock market will provide them with Grace. The amount of Grace is dependent on the quality of the Ritual.
