Welllllll this isn't great.
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Welllllll this isn't great.
Google Just Patented The End Of Your Website
"...a system that evaluates your company’s landing page in real time and, if it decides the page won’t perform well enough for a specific user, replaces it with an AI-generated version assembled on the fly. The user never sees what your team built, they see what Google's machine learning model thinks they should see instead."
https://www.forbes.com/sites/joetoscano1/2026/03/06/google-just-patented-the-end-of-your-website
#SEO #Google #AI #enshittification@SteveRudolfi the direction of travel was obvious months ago https://mastodon.social/@urlyman/115276033662934609
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@grammasaurus : if I understand the patent correctly, the content seen by a user in their browser will not for 100% originate from your website given its domain name.
However, Google may let their Chrome browser show your domain name in the address bar and even suggest that a server-authenticated and encrypted valid https connection is being used (proving the authenticity of your website, which is then fully broken).
Google may even force other browser makers (such as Mozilla, sponsored by Google) to do the same.
#Authenticity #Authentic #MitM #AitM #GoogleIsEvil #BigTechIsEvil #TLSisBroken #httpsIsBroken #httpsIsNoLongerE2EE #E2EE
@ErikvanStraten @grammasaurus @SteveRudolfi
It is to be feared that Google will eventually force companies to pay for this AI junk under threat of invisibility in search results. -
@ErikvanStraten @grammasaurus @SteveRudolfi
It is to be feared that Google will eventually force companies to pay for this AI junk under threat of invisibility in search results.@bmk @ErikvanStraten @grammasaurus @SteveRudolfi
What do you mean: eventually? XD
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@ErikvanStraten @SteveRudolfi This sounds absolutely awful.
@grammasaurus @ErikvanStraten @SteveRudolfi sounds like a lawsuit waiting to happen.
Damage to a company's reputation, and revenue, via misrepresentation and interference. -
Welllllll this isn't great.
Google Just Patented The End Of Your Website
"...a system that evaluates your company’s landing page in real time and, if it decides the page won’t perform well enough for a specific user, replaces it with an AI-generated version assembled on the fly. The user never sees what your team built, they see what Google's machine learning model thinks they should see instead."
https://www.forbes.com/sites/joetoscano1/2026/03/06/google-just-patented-the-end-of-your-website
#SEO #Google #AI #enshittification@SteveRudolfi I am choosing to look on the bright side of this: it’s an excellent reason to stop using Google as a search engine.
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Welllllll this isn't great.
Google Just Patented The End Of Your Website
"...a system that evaluates your company’s landing page in real time and, if it decides the page won’t perform well enough for a specific user, replaces it with an AI-generated version assembled on the fly. The user never sees what your team built, they see what Google's machine learning model thinks they should see instead."
https://www.forbes.com/sites/joetoscano1/2026/03/06/google-just-patented-the-end-of-your-website
#SEO #Google #AI #enshittification@SteveRudolfi Sounds like they want to compete with https://web.archive.org but instead of archiving actual content, they want to rewrite history. Sounds like a bad idea.
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Welllllll this isn't great.
Google Just Patented The End Of Your Website
"...a system that evaluates your company’s landing page in real time and, if it decides the page won’t perform well enough for a specific user, replaces it with an AI-generated version assembled on the fly. The user never sees what your team built, they see what Google's machine learning model thinks they should see instead."
https://www.forbes.com/sites/joetoscano1/2026/03/06/google-just-patented-the-end-of-your-website
#SEO #Google #AI #enshittification"Google takes #PrinceBonesaw money and converts a search engine into "bait & switch" AI Slopware.
Plans for fossil fuel fascist state surveillance platforms proceed."
The fossil fuel industry is going to keep its captive consumers one way or another, no matter what.
Microsoft and Google may have to surrender people's data to Saudi Arabia after signing huge deals there
Saudi Arabia is seeking to be an innovation hub, but activists are warning that tech firms could be complicit in the repression of dissidents.
Business Insider (www.businessinsider.com)
Saudi AI firm to buy 600,000 Nvidia chips in US push | The Jerusalem Post
US–Saudi investments unveiled on Wednesday, one day earlier, during MBS’s first Washington visit since 2018.
The Jerusalem Post | JPost.com (www.jpost.com)
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More. But definitely go read the full article.
@SteveRudolfi I hate that last line "The question isn’t how to stop this from happening, it’s how to make sure your parts are the ones AI wants to work with."
Like nah bro, I'm good. I don't want to just lay down and let this bullshit take over without a fight.
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@grammasaurus @ErikvanStraten @SteveRudolfi sounds like a lawsuit waiting to happen.
Damage to a company's reputation, and revenue, via misrepresentation and interference.@dijumx @grammasaurus @ErikvanStraten @SteveRudolfi on its face it sounds like an unauthorized derivative work, which might have been actionable before the courts ruled that using LLMs for copyright laundering is legal. I hope the other actions are still viable
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Welllllll this isn't great.
Google Just Patented The End Of Your Website
"...a system that evaluates your company’s landing page in real time and, if it decides the page won’t perform well enough for a specific user, replaces it with an AI-generated version assembled on the fly. The user never sees what your team built, they see what Google's machine learning model thinks they should see instead."
https://www.forbes.com/sites/joetoscano1/2026/03/06/google-just-patented-the-end-of-your-website
#SEO #Google #AI #enshittification@SteveRudolfi "The question isn’t how to stop this from happening, it’s how to make sure your parts are the ones AI wants to work with." and this is where I was reminded I was reading from Forbes, spineless plutocrats' sycophants that they are.
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Welllllll this isn't great.
Google Just Patented The End Of Your Website
"...a system that evaluates your company’s landing page in real time and, if it decides the page won’t perform well enough for a specific user, replaces it with an AI-generated version assembled on the fly. The user never sees what your team built, they see what Google's machine learning model thinks they should see instead."
https://www.forbes.com/sites/joetoscano1/2026/03/06/google-just-patented-the-end-of-your-website
#SEO #Google #AI #enshittification@SteveRudolfi if we thought that with WordPress all websites looked the same, imagine with this.
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Welllllll this isn't great.
Google Just Patented The End Of Your Website
"...a system that evaluates your company’s landing page in real time and, if it decides the page won’t perform well enough for a specific user, replaces it with an AI-generated version assembled on the fly. The user never sees what your team built, they see what Google's machine learning model thinks they should see instead."
https://www.forbes.com/sites/joetoscano1/2026/03/06/google-just-patented-the-end-of-your-website
#SEO #Google #AI #enshittificationFYI, this article misstates how a #patent works :
"This isn’t a feature announcement, it’s a patent, meaning Google has legally protected the ability to do this."
A patent holder may arguably prohibit others from using that patent.
However, a patent holder must still follow any laws and regulations when using that patent. A patent is not permission to break laws / contracts / etc. -
@SteveRudolfi I read it and I’m not sure I understand: can they do this to ANY website? like a .gov website as well as Aunt May’s “mycutegrandkids.com” website?
imagine the Mayo Clinic’s site being taken over and re-assembled with whatever google thinks you wanted to find for medical advice…..
No, a patent holder must still follow the law.
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Welllllll this isn't great.
Google Just Patented The End Of Your Website
"...a system that evaluates your company’s landing page in real time and, if it decides the page won’t perform well enough for a specific user, replaces it with an AI-generated version assembled on the fly. The user never sees what your team built, they see what Google's machine learning model thinks they should see instead."
https://www.forbes.com/sites/joetoscano1/2026/03/06/google-just-patented-the-end-of-your-website
#SEO #Google #AI #enshittificationWhat the actual fuck?! How is this even legal?
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More. But definitely go read the full article.
@SteveRudolfi, ugh. Also, whoever wrote that doesn't know that “maybe” is not “may be”)…
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Welllllll this isn't great.
Google Just Patented The End Of Your Website
"...a system that evaluates your company’s landing page in real time and, if it decides the page won’t perform well enough for a specific user, replaces it with an AI-generated version assembled on the fly. The user never sees what your team built, they see what Google's machine learning model thinks they should see instead."
https://www.forbes.com/sites/joetoscano1/2026/03/06/google-just-patented-the-end-of-your-website
#SEO #Google #AI #enshittification@SteveRudolfi so... basically a patented version of a scam site???
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Welllllll this isn't great.
Google Just Patented The End Of Your Website
"...a system that evaluates your company’s landing page in real time and, if it decides the page won’t perform well enough for a specific user, replaces it with an AI-generated version assembled on the fly. The user never sees what your team built, they see what Google's machine learning model thinks they should see instead."
https://www.forbes.com/sites/joetoscano1/2026/03/06/google-just-patented-the-end-of-your-website
#SEO #Google #AI #enshittification -
@petealexharris @ErikvanStraten @grammasaurus @SteveRudolfi The idea is not that they redirect requests to your URL. They want to show a link in their search results to a page dynamically generated by AI, above (or maybe: instead of) the link to your URL.
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Welllllll this isn't great.
Google Just Patented The End Of Your Website
"...a system that evaluates your company’s landing page in real time and, if it decides the page won’t perform well enough for a specific user, replaces it with an AI-generated version assembled on the fly. The user never sees what your team built, they see what Google's machine learning model thinks they should see instead."
https://www.forbes.com/sites/joetoscano1/2026/03/06/google-just-patented-the-end-of-your-website
#SEO #Google #AI #enshittificationThat is wrong for so many different reasons that you could fill an entire conference with talks on the subject. Even then, there would surely still be more to say.
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Welllllll this isn't great.
Google Just Patented The End Of Your Website
"...a system that evaluates your company’s landing page in real time and, if it decides the page won’t perform well enough for a specific user, replaces it with an AI-generated version assembled on the fly. The user never sees what your team built, they see what Google's machine learning model thinks they should see instead."
https://www.forbes.com/sites/joetoscano1/2026/03/06/google-just-patented-the-end-of-your-website
#SEO #Google #AI #enshittification@SteveRudolfi I'm good with starting over, when the web was just research, people who were passionate about a topic and maybe maybe a few webrings.
No ads, no single search engine, no dark patterns, just people who loved building for others and wanted to make the place better.
