Welllllll this isn't great.
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Welllllll this isn't great.
Google Just Patented The End Of Your Website
"...a system that evaluates your company’s landing page in real time and, if it decides the page won’t perform well enough for a specific user, replaces it with an AI-generated version assembled on the fly. The user never sees what your team built, they see what Google's machine learning model thinks they should see instead."
https://www.forbes.com/sites/joetoscano1/2026/03/06/google-just-patented-the-end-of-your-website
#SEO #Google #AI #enshittification@SteveRudolfi Sounds like they want to compete with https://web.archive.org but instead of archiving actual content, they want to rewrite history. Sounds like a bad idea.
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Welllllll this isn't great.
Google Just Patented The End Of Your Website
"...a system that evaluates your company’s landing page in real time and, if it decides the page won’t perform well enough for a specific user, replaces it with an AI-generated version assembled on the fly. The user never sees what your team built, they see what Google's machine learning model thinks they should see instead."
https://www.forbes.com/sites/joetoscano1/2026/03/06/google-just-patented-the-end-of-your-website
#SEO #Google #AI #enshittification"Google takes #PrinceBonesaw money and converts a search engine into "bait & switch" AI Slopware.
Plans for fossil fuel fascist state surveillance platforms proceed."
The fossil fuel industry is going to keep its captive consumers one way or another, no matter what.
Microsoft and Google may have to surrender people's data to Saudi Arabia after signing huge deals there
Saudi Arabia is seeking to be an innovation hub, but activists are warning that tech firms could be complicit in the repression of dissidents.
Business Insider (www.businessinsider.com)
Saudi AI firm to buy 600,000 Nvidia chips in US push | The Jerusalem Post
US–Saudi investments unveiled on Wednesday, one day earlier, during MBS’s first Washington visit since 2018.
The Jerusalem Post | JPost.com (www.jpost.com)
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More. But definitely go read the full article.
@SteveRudolfi I hate that last line "The question isn’t how to stop this from happening, it’s how to make sure your parts are the ones AI wants to work with."
Like nah bro, I'm good. I don't want to just lay down and let this bullshit take over without a fight.
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@grammasaurus @ErikvanStraten @SteveRudolfi sounds like a lawsuit waiting to happen.
Damage to a company's reputation, and revenue, via misrepresentation and interference.@dijumx @grammasaurus @ErikvanStraten @SteveRudolfi on its face it sounds like an unauthorized derivative work, which might have been actionable before the courts ruled that using LLMs for copyright laundering is legal. I hope the other actions are still viable
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Welllllll this isn't great.
Google Just Patented The End Of Your Website
"...a system that evaluates your company’s landing page in real time and, if it decides the page won’t perform well enough for a specific user, replaces it with an AI-generated version assembled on the fly. The user never sees what your team built, they see what Google's machine learning model thinks they should see instead."
https://www.forbes.com/sites/joetoscano1/2026/03/06/google-just-patented-the-end-of-your-website
#SEO #Google #AI #enshittification@SteveRudolfi "The question isn’t how to stop this from happening, it’s how to make sure your parts are the ones AI wants to work with." and this is where I was reminded I was reading from Forbes, spineless plutocrats' sycophants that they are.
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Welllllll this isn't great.
Google Just Patented The End Of Your Website
"...a system that evaluates your company’s landing page in real time and, if it decides the page won’t perform well enough for a specific user, replaces it with an AI-generated version assembled on the fly. The user never sees what your team built, they see what Google's machine learning model thinks they should see instead."
https://www.forbes.com/sites/joetoscano1/2026/03/06/google-just-patented-the-end-of-your-website
#SEO #Google #AI #enshittification@SteveRudolfi if we thought that with WordPress all websites looked the same, imagine with this.
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Welllllll this isn't great.
Google Just Patented The End Of Your Website
"...a system that evaluates your company’s landing page in real time and, if it decides the page won’t perform well enough for a specific user, replaces it with an AI-generated version assembled on the fly. The user never sees what your team built, they see what Google's machine learning model thinks they should see instead."
https://www.forbes.com/sites/joetoscano1/2026/03/06/google-just-patented-the-end-of-your-website
#SEO #Google #AI #enshittificationFYI, this article misstates how a #patent works :
"This isn’t a feature announcement, it’s a patent, meaning Google has legally protected the ability to do this."
A patent holder may arguably prohibit others from using that patent.
However, a patent holder must still follow any laws and regulations when using that patent. A patent is not permission to break laws / contracts / etc. -
@SteveRudolfi I read it and I’m not sure I understand: can they do this to ANY website? like a .gov website as well as Aunt May’s “mycutegrandkids.com” website?
imagine the Mayo Clinic’s site being taken over and re-assembled with whatever google thinks you wanted to find for medical advice…..
No, a patent holder must still follow the law.
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Welllllll this isn't great.
Google Just Patented The End Of Your Website
"...a system that evaluates your company’s landing page in real time and, if it decides the page won’t perform well enough for a specific user, replaces it with an AI-generated version assembled on the fly. The user never sees what your team built, they see what Google's machine learning model thinks they should see instead."
https://www.forbes.com/sites/joetoscano1/2026/03/06/google-just-patented-the-end-of-your-website
#SEO #Google #AI #enshittificationWhat the actual fuck?! How is this even legal?
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More. But definitely go read the full article.
@SteveRudolfi, ugh. Also, whoever wrote that doesn't know that “maybe” is not “may be”)…
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Welllllll this isn't great.
Google Just Patented The End Of Your Website
"...a system that evaluates your company’s landing page in real time and, if it decides the page won’t perform well enough for a specific user, replaces it with an AI-generated version assembled on the fly. The user never sees what your team built, they see what Google's machine learning model thinks they should see instead."
https://www.forbes.com/sites/joetoscano1/2026/03/06/google-just-patented-the-end-of-your-website
#SEO #Google #AI #enshittification@SteveRudolfi so... basically a patented version of a scam site???
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Welllllll this isn't great.
Google Just Patented The End Of Your Website
"...a system that evaluates your company’s landing page in real time and, if it decides the page won’t perform well enough for a specific user, replaces it with an AI-generated version assembled on the fly. The user never sees what your team built, they see what Google's machine learning model thinks they should see instead."
https://www.forbes.com/sites/joetoscano1/2026/03/06/google-just-patented-the-end-of-your-website
#SEO #Google #AI #enshittification -
@petealexharris @ErikvanStraten @grammasaurus @SteveRudolfi The idea is not that they redirect requests to your URL. They want to show a link in their search results to a page dynamically generated by AI, above (or maybe: instead of) the link to your URL.
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Welllllll this isn't great.
Google Just Patented The End Of Your Website
"...a system that evaluates your company’s landing page in real time and, if it decides the page won’t perform well enough for a specific user, replaces it with an AI-generated version assembled on the fly. The user never sees what your team built, they see what Google's machine learning model thinks they should see instead."
https://www.forbes.com/sites/joetoscano1/2026/03/06/google-just-patented-the-end-of-your-website
#SEO #Google #AI #enshittificationThat is wrong for so many different reasons that you could fill an entire conference with talks on the subject. Even then, there would surely still be more to say.
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Welllllll this isn't great.
Google Just Patented The End Of Your Website
"...a system that evaluates your company’s landing page in real time and, if it decides the page won’t perform well enough for a specific user, replaces it with an AI-generated version assembled on the fly. The user never sees what your team built, they see what Google's machine learning model thinks they should see instead."
https://www.forbes.com/sites/joetoscano1/2026/03/06/google-just-patented-the-end-of-your-website
#SEO #Google #AI #enshittification@SteveRudolfi I'm good with starting over, when the web was just research, people who were passionate about a topic and maybe maybe a few webrings.
No ads, no single search engine, no dark patterns, just people who loved building for others and wanted to make the place better.
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@SteveRudolfi I read it and I’m not sure I understand: can they do this to ANY website? like a .gov website as well as Aunt May’s “mycutegrandkids.com” website?
imagine the Mayo Clinic’s site being taken over and re-assembled with whatever google thinks you wanted to find for medical advice…..
@grammasaurus At least in the EU much of this could be against the law. (The question is whether anyone would report it.)
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Welllllll this isn't great.
Google Just Patented The End Of Your Website
"...a system that evaluates your company’s landing page in real time and, if it decides the page won’t perform well enough for a specific user, replaces it with an AI-generated version assembled on the fly. The user never sees what your team built, they see what Google's machine learning model thinks they should see instead."
https://www.forbes.com/sites/joetoscano1/2026/03/06/google-just-patented-the-end-of-your-website
#SEO #Google #AI #enshittification@SteveRudolfi how is anyone supposed to be a journalist if google is going to rewrite articles to make them more 'palatable' for readers?
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@SteveRudolfi I am choosing to look on the bright side of this: it’s an excellent reason to stop using Google as a search engine.
@netzhexe That doesn't stop the umpty AI scam websites being out there and making real websites more and more invisible.
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Welllllll this isn't great.
Google Just Patented The End Of Your Website
"...a system that evaluates your company’s landing page in real time and, if it decides the page won’t perform well enough for a specific user, replaces it with an AI-generated version assembled on the fly. The user never sees what your team built, they see what Google's machine learning model thinks they should see instead."
https://www.forbes.com/sites/joetoscano1/2026/03/06/google-just-patented-the-end-of-your-website
#SEO #Google #AI #enshittification@SteveRudolfi 'The leap from "the link can appear in a sponsored content item" to "you could be billed for clicks to a page you didn’t create" seems like a radical shift in the way the internet works'
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Welllllll this isn't great.
Google Just Patented The End Of Your Website
"...a system that evaluates your company’s landing page in real time and, if it decides the page won’t perform well enough for a specific user, replaces it with an AI-generated version assembled on the fly. The user never sees what your team built, they see what Google's machine learning model thinks they should see instead."
https://www.forbes.com/sites/joetoscano1/2026/03/06/google-just-patented-the-end-of-your-website
#SEO #Google #AI #enshittification@SteveRudolfi @pluralistic Google puts on its Crocodile Dundee hat and drawls "THAT's not #enshittification. THIS is enshittification!”
