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CIRCLE WITH A DOT

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  3. Welllllll this isn't great.

Welllllll this isn't great.

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seogoogleenshittificatio
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  • steverudolfi@mastodon.socialS steverudolfi@mastodon.social

    More. But definitely go read the full article.

    r_aherin@mapstodon.spaceR This user is from outside of this forum
    r_aherin@mapstodon.spaceR This user is from outside of this forum
    r_aherin@mapstodon.space
    wrote last edited by
    #15

    @SteveRudolfi I hate that last line "The question isn’t how to stop this from happening, it’s how to make sure your parts are the ones AI wants to work with."

    Like nah bro, I'm good. I don't want to just lay down and let this bullshit take over without a fight.

    1 Reply Last reply
    0
    • dijumx@mstdn.socialD dijumx@mstdn.social

      @grammasaurus @ErikvanStraten @SteveRudolfi sounds like a lawsuit waiting to happen.
      Damage to a company's reputation, and revenue, via misrepresentation and interference.

      S This user is from outside of this forum
      S This user is from outside of this forum
      shadsterling@mastodon.social
      wrote last edited by
      #16

      @dijumx @grammasaurus @ErikvanStraten @SteveRudolfi on its face it sounds like an unauthorized derivative work, which might have been actionable before the courts ruled that using LLMs for copyright laundering is legal. I hope the other actions are still viable

      1 Reply Last reply
      0
      • steverudolfi@mastodon.socialS steverudolfi@mastodon.social

        Welllllll this isn't great.

        Google Just Patented The End Of Your Website

        "...a system that evaluates your company’s landing page in real time and, if it decides the page won’t perform well enough for a specific user, replaces it with an AI-generated version assembled on the fly. The user never sees what your team built, they see what Google's machine learning model thinks they should see instead."

        https://www.forbes.com/sites/joetoscano1/2026/03/06/google-just-patented-the-end-of-your-website

        #SEO #Google #AI #enshittification

        cairobraga@gts.cairobraga.comC This user is from outside of this forum
        cairobraga@gts.cairobraga.comC This user is from outside of this forum
        cairobraga@gts.cairobraga.com
        wrote last edited by
        #17

        @SteveRudolfi "The question isn’t how to stop this from happening, it’s how to make sure your parts are the ones AI wants to work with." and this is where I was reminded I was reading from Forbes, spineless plutocrats' sycophants that they are.

        1 Reply Last reply
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        • steverudolfi@mastodon.socialS steverudolfi@mastodon.social

          Welllllll this isn't great.

          Google Just Patented The End Of Your Website

          "...a system that evaluates your company’s landing page in real time and, if it decides the page won’t perform well enough for a specific user, replaces it with an AI-generated version assembled on the fly. The user never sees what your team built, they see what Google's machine learning model thinks they should see instead."

          https://www.forbes.com/sites/joetoscano1/2026/03/06/google-just-patented-the-end-of-your-website

          #SEO #Google #AI #enshittification

          caiocgo@social.vivaldi.netC This user is from outside of this forum
          caiocgo@social.vivaldi.netC This user is from outside of this forum
          caiocgo@social.vivaldi.net
          wrote last edited by
          #18

          @SteveRudolfi if we thought that with WordPress all websites looked the same, imagine with this.

          1 Reply Last reply
          0
          • steverudolfi@mastodon.socialS steverudolfi@mastodon.social

            Welllllll this isn't great.

            Google Just Patented The End Of Your Website

            "...a system that evaluates your company’s landing page in real time and, if it decides the page won’t perform well enough for a specific user, replaces it with an AI-generated version assembled on the fly. The user never sees what your team built, they see what Google's machine learning model thinks they should see instead."

            https://www.forbes.com/sites/joetoscano1/2026/03/06/google-just-patented-the-end-of-your-website

            #SEO #Google #AI #enshittification

            crecente@games.ngoC This user is from outside of this forum
            crecente@games.ngoC This user is from outside of this forum
            crecente@games.ngo
            wrote last edited by
            #19

            @SteveRudolfi

            FYI, this article misstates how a #patent works :

            "This isn’t a feature announcement, it’s a patent, meaning Google has legally protected the ability to do this."

            A patent holder may arguably prohibit others from using that patent.

            🚫 However, a patent holder must still follow any laws and regulations when using that patent. A patent is not permission to break laws / contracts / etc.

            1 Reply Last reply
            0
            • grammasaurus@mastodon.socialG grammasaurus@mastodon.social

              @SteveRudolfi I read it and I’m not sure I understand: can they do this to ANY website? like a .gov website as well as Aunt May’s “mycutegrandkids.com” website?

              imagine the Mayo Clinic’s site being taken over and re-assembled with whatever google thinks you wanted to find for medical advice…..

              crecente@games.ngoC This user is from outside of this forum
              crecente@games.ngoC This user is from outside of this forum
              crecente@games.ngo
              wrote last edited by
              #20

              @grammasaurus @SteveRudolfi

              No, a patent holder must still follow the law.

              1 Reply Last reply
              0
              • steverudolfi@mastodon.socialS steverudolfi@mastodon.social

                Welllllll this isn't great.

                Google Just Patented The End Of Your Website

                "...a system that evaluates your company’s landing page in real time and, if it decides the page won’t perform well enough for a specific user, replaces it with an AI-generated version assembled on the fly. The user never sees what your team built, they see what Google's machine learning model thinks they should see instead."

                https://www.forbes.com/sites/joetoscano1/2026/03/06/google-just-patented-the-end-of-your-website

                #SEO #Google #AI #enshittification

                beldarak@mastodon.gamedev.placeB This user is from outside of this forum
                beldarak@mastodon.gamedev.placeB This user is from outside of this forum
                beldarak@mastodon.gamedev.place
                wrote last edited by
                #21

                @SteveRudolfi

                What the actual fuck?! How is this even legal?

                1 Reply Last reply
                0
                • steverudolfi@mastodon.socialS steverudolfi@mastodon.social

                  More. But definitely go read the full article.

                  lp0_on_fire@social.linux.pizzaL This user is from outside of this forum
                  lp0_on_fire@social.linux.pizzaL This user is from outside of this forum
                  lp0_on_fire@social.linux.pizza
                  wrote last edited by
                  #22

                  @SteveRudolfi, ugh. Also, whoever wrote that doesn't know that “maybe” is not “may be”)…

                  1 Reply Last reply
                  0
                  • steverudolfi@mastodon.socialS steverudolfi@mastodon.social

                    Welllllll this isn't great.

                    Google Just Patented The End Of Your Website

                    "...a system that evaluates your company’s landing page in real time and, if it decides the page won’t perform well enough for a specific user, replaces it with an AI-generated version assembled on the fly. The user never sees what your team built, they see what Google's machine learning model thinks they should see instead."

                    https://www.forbes.com/sites/joetoscano1/2026/03/06/google-just-patented-the-end-of-your-website

                    #SEO #Google #AI #enshittification

                    ivolimmen@toot.communityI This user is from outside of this forum
                    ivolimmen@toot.communityI This user is from outside of this forum
                    ivolimmen@toot.community
                    wrote last edited by
                    #23

                    @SteveRudolfi so... basically a patented version of a scam site???

                    1 Reply Last reply
                    0
                    • steverudolfi@mastodon.socialS steverudolfi@mastodon.social

                      Welllllll this isn't great.

                      Google Just Patented The End Of Your Website

                      "...a system that evaluates your company’s landing page in real time and, if it decides the page won’t perform well enough for a specific user, replaces it with an AI-generated version assembled on the fly. The user never sees what your team built, they see what Google's machine learning model thinks they should see instead."

                      https://www.forbes.com/sites/joetoscano1/2026/03/06/google-just-patented-the-end-of-your-website

                      #SEO #Google #AI #enshittification

                      chemicaleyeguy@mstdn.scienceC This user is from outside of this forum
                      chemicaleyeguy@mstdn.scienceC This user is from outside of this forum
                      chemicaleyeguy@mstdn.science
                      wrote last edited by
                      #24

                      @SteveRudolfi #AI is #clankers all the way down.

                      #Resist #clankers , #wankers and their #AIslop.

                      1 Reply Last reply
                      0
                      • R This user is from outside of this forum
                        R This user is from outside of this forum
                        robinadams@mathstodon.xyz
                        wrote last edited by
                        #25

                        @petealexharris @ErikvanStraten @grammasaurus @SteveRudolfi The idea is not that they redirect requests to your URL. They want to show a link in their search results to a page dynamically generated by AI, above (or maybe: instead of) the link to your URL.

                        1 Reply Last reply
                        0
                        • steverudolfi@mastodon.socialS steverudolfi@mastodon.social

                          Welllllll this isn't great.

                          Google Just Patented The End Of Your Website

                          "...a system that evaluates your company’s landing page in real time and, if it decides the page won’t perform well enough for a specific user, replaces it with an AI-generated version assembled on the fly. The user never sees what your team built, they see what Google's machine learning model thinks they should see instead."

                          https://www.forbes.com/sites/joetoscano1/2026/03/06/google-just-patented-the-end-of-your-website

                          #SEO #Google #AI #enshittification

                          ulrich@social.server17.netU This user is from outside of this forum
                          ulrich@social.server17.netU This user is from outside of this forum
                          ulrich@social.server17.net
                          wrote last edited by
                          #26

                          @SteveRudolfi

                          That is wrong for so many different reasons that you could fill an entire conference with talks on the subject. Even then, there would surely still be more to say.

                          1 Reply Last reply
                          0
                          • steverudolfi@mastodon.socialS steverudolfi@mastodon.social

                            Welllllll this isn't great.

                            Google Just Patented The End Of Your Website

                            "...a system that evaluates your company’s landing page in real time and, if it decides the page won’t perform well enough for a specific user, replaces it with an AI-generated version assembled on the fly. The user never sees what your team built, they see what Google's machine learning model thinks they should see instead."

                            https://www.forbes.com/sites/joetoscano1/2026/03/06/google-just-patented-the-end-of-your-website

                            #SEO #Google #AI #enshittification

                            stonedonkey@mastodon.socialS This user is from outside of this forum
                            stonedonkey@mastodon.socialS This user is from outside of this forum
                            stonedonkey@mastodon.social
                            wrote last edited by
                            #27

                            @SteveRudolfi I'm good with starting over, when the web was just research, people who were passionate about a topic and maybe maybe a few webrings.

                            No ads, no single search engine, no dark patterns, just people who loved building for others and wanted to make the place better.

                            1 Reply Last reply
                            0
                            • grammasaurus@mastodon.socialG grammasaurus@mastodon.social

                              @SteveRudolfi I read it and I’m not sure I understand: can they do this to ANY website? like a .gov website as well as Aunt May’s “mycutegrandkids.com” website?

                              imagine the Mayo Clinic’s site being taken over and re-assembled with whatever google thinks you wanted to find for medical advice…..

                              naturemc@mastodon.onlineN This user is from outside of this forum
                              naturemc@mastodon.onlineN This user is from outside of this forum
                              naturemc@mastodon.online
                              wrote last edited by
                              #28

                              @grammasaurus At least in the EU much of this could be against the law. (The question is whether anyone would report it.)

                              @SteveRudolfi

                              1 Reply Last reply
                              0
                              • steverudolfi@mastodon.socialS steverudolfi@mastodon.social

                                Welllllll this isn't great.

                                Google Just Patented The End Of Your Website

                                "...a system that evaluates your company’s landing page in real time and, if it decides the page won’t perform well enough for a specific user, replaces it with an AI-generated version assembled on the fly. The user never sees what your team built, they see what Google's machine learning model thinks they should see instead."

                                https://www.forbes.com/sites/joetoscano1/2026/03/06/google-just-patented-the-end-of-your-website

                                #SEO #Google #AI #enshittification

                                tansy@wandering.shopT This user is from outside of this forum
                                tansy@wandering.shopT This user is from outside of this forum
                                tansy@wandering.shop
                                wrote last edited by
                                #29

                                @SteveRudolfi how is anyone supposed to be a journalist if google is going to rewrite articles to make them more 'palatable' for readers?

                                naturemc@mastodon.onlineN 1 Reply Last reply
                                0
                                • netzhexe@chaos.socialN netzhexe@chaos.social

                                  @SteveRudolfi I am choosing to look on the bright side of this: it’s an excellent reason to stop using Google as a search engine.

                                  naturemc@mastodon.onlineN This user is from outside of this forum
                                  naturemc@mastodon.onlineN This user is from outside of this forum
                                  naturemc@mastodon.online
                                  wrote last edited by
                                  #30

                                  @netzhexe That doesn't stop the umpty AI scam websites being out there and making real websites more and more invisible.

                                  @SteveRudolfi

                                  1 Reply Last reply
                                  0
                                  • steverudolfi@mastodon.socialS steverudolfi@mastodon.social

                                    Welllllll this isn't great.

                                    Google Just Patented The End Of Your Website

                                    "...a system that evaluates your company’s landing page in real time and, if it decides the page won’t perform well enough for a specific user, replaces it with an AI-generated version assembled on the fly. The user never sees what your team built, they see what Google's machine learning model thinks they should see instead."

                                    https://www.forbes.com/sites/joetoscano1/2026/03/06/google-just-patented-the-end-of-your-website

                                    #SEO #Google #AI #enshittification

                                    shelldozer@oldbytes.spaceS This user is from outside of this forum
                                    shelldozer@oldbytes.spaceS This user is from outside of this forum
                                    shelldozer@oldbytes.space
                                    wrote last edited by
                                    #31

                                    @SteveRudolfi 'The leap from "the link can appear in a sponsored content item" to "you could be billed for clicks to a page you didn’t create" seems like a radical shift in the way the internet works'

                                    1 Reply Last reply
                                    0
                                    • steverudolfi@mastodon.socialS steverudolfi@mastodon.social

                                      Welllllll this isn't great.

                                      Google Just Patented The End Of Your Website

                                      "...a system that evaluates your company’s landing page in real time and, if it decides the page won’t perform well enough for a specific user, replaces it with an AI-generated version assembled on the fly. The user never sees what your team built, they see what Google's machine learning model thinks they should see instead."

                                      https://www.forbes.com/sites/joetoscano1/2026/03/06/google-just-patented-the-end-of-your-website

                                      #SEO #Google #AI #enshittification

                                      angusm@mastodon.socialA This user is from outside of this forum
                                      angusm@mastodon.socialA This user is from outside of this forum
                                      angusm@mastodon.social
                                      wrote last edited by
                                      #32

                                      @SteveRudolfi @pluralistic Google puts on its Crocodile Dundee hat and drawls "THAT's not #enshittification. THIS is enshittification!”

                                      1 Reply Last reply
                                      0
                                      • steverudolfi@mastodon.socialS steverudolfi@mastodon.social

                                        Welllllll this isn't great.

                                        Google Just Patented The End Of Your Website

                                        "...a system that evaluates your company’s landing page in real time and, if it decides the page won’t perform well enough for a specific user, replaces it with an AI-generated version assembled on the fly. The user never sees what your team built, they see what Google's machine learning model thinks they should see instead."

                                        https://www.forbes.com/sites/joetoscano1/2026/03/06/google-just-patented-the-end-of-your-website

                                        #SEO #Google #AI #enshittification

                                        gergely@gotosocial.polonkai.euG This user is from outside of this forum
                                        gergely@gotosocial.polonkai.euG This user is from outside of this forum
                                        gergely@gotosocial.polonkai.eu
                                        wrote last edited by
                                        #33

                                        @SteveRudolfi The article mentions WebMCP which, to my understanding, will play a significant role in this AI-generated crap. I wonder if there are people out there who have already exploited it so the AI sees something completely different than what’s on the actual page…

                                        1 Reply Last reply
                                        0
                                        • steverudolfi@mastodon.socialS steverudolfi@mastodon.social

                                          Welllllll this isn't great.

                                          Google Just Patented The End Of Your Website

                                          "...a system that evaluates your company’s landing page in real time and, if it decides the page won’t perform well enough for a specific user, replaces it with an AI-generated version assembled on the fly. The user never sees what your team built, they see what Google's machine learning model thinks they should see instead."

                                          https://www.forbes.com/sites/joetoscano1/2026/03/06/google-just-patented-the-end-of-your-website

                                          #SEO #Google #AI #enshittification

                                          firlefanz@writing.exchangeF This user is from outside of this forum
                                          firlefanz@writing.exchangeF This user is from outside of this forum
                                          firlefanz@writing.exchange
                                          wrote last edited by
                                          #34

                                          @SteveRudolfi

                                          Well, eff Google, a hundred times.

                                          I hope there will be plug-ins that block this nonsense. I hope WordPress will block this nonsense.

                                          I'm running my Website to express myself, not to create parts for some some AI slop. I will never adapt it to fit Google's slop, either.

                                          Websites are by humans for humans.

                                          Google has gone completely off the rails, they are aiding a fascist government, and want to alter history and facts in real time.

                                          Utterly disgusting!

                                          1 Reply Last reply
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