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CIRCLE WITH A DOT

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  3. Welllllll this isn't great.

Welllllll this isn't great.

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seogoogleenshittificatio
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  • steverudolfi@mastodon.socialS steverudolfi@mastodon.social

    More. But definitely go read the full article.

    lp0_on_fire@social.linux.pizzaL This user is from outside of this forum
    lp0_on_fire@social.linux.pizzaL This user is from outside of this forum
    lp0_on_fire@social.linux.pizza
    wrote last edited by
    #22

    @SteveRudolfi, ugh. Also, whoever wrote that doesn't know that “maybe” is not “may be”)…

    1 Reply Last reply
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    • steverudolfi@mastodon.socialS steverudolfi@mastodon.social

      Welllllll this isn't great.

      Google Just Patented The End Of Your Website

      "...a system that evaluates your company’s landing page in real time and, if it decides the page won’t perform well enough for a specific user, replaces it with an AI-generated version assembled on the fly. The user never sees what your team built, they see what Google's machine learning model thinks they should see instead."

      https://www.forbes.com/sites/joetoscano1/2026/03/06/google-just-patented-the-end-of-your-website

      #SEO #Google #AI #enshittification

      ivolimmen@toot.communityI This user is from outside of this forum
      ivolimmen@toot.communityI This user is from outside of this forum
      ivolimmen@toot.community
      wrote last edited by
      #23

      @SteveRudolfi so... basically a patented version of a scam site???

      1 Reply Last reply
      0
      • steverudolfi@mastodon.socialS steverudolfi@mastodon.social

        Welllllll this isn't great.

        Google Just Patented The End Of Your Website

        "...a system that evaluates your company’s landing page in real time and, if it decides the page won’t perform well enough for a specific user, replaces it with an AI-generated version assembled on the fly. The user never sees what your team built, they see what Google's machine learning model thinks they should see instead."

        https://www.forbes.com/sites/joetoscano1/2026/03/06/google-just-patented-the-end-of-your-website

        #SEO #Google #AI #enshittification

        chemicaleyeguy@mstdn.scienceC This user is from outside of this forum
        chemicaleyeguy@mstdn.scienceC This user is from outside of this forum
        chemicaleyeguy@mstdn.science
        wrote last edited by
        #24

        @SteveRudolfi #AI is #clankers all the way down.

        #Resist #clankers , #wankers and their #AIslop.

        1 Reply Last reply
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        • R This user is from outside of this forum
          R This user is from outside of this forum
          robinadams@mathstodon.xyz
          wrote last edited by
          #25

          @petealexharris @ErikvanStraten @grammasaurus @SteveRudolfi The idea is not that they redirect requests to your URL. They want to show a link in their search results to a page dynamically generated by AI, above (or maybe: instead of) the link to your URL.

          1 Reply Last reply
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          • steverudolfi@mastodon.socialS steverudolfi@mastodon.social

            Welllllll this isn't great.

            Google Just Patented The End Of Your Website

            "...a system that evaluates your company’s landing page in real time and, if it decides the page won’t perform well enough for a specific user, replaces it with an AI-generated version assembled on the fly. The user never sees what your team built, they see what Google's machine learning model thinks they should see instead."

            https://www.forbes.com/sites/joetoscano1/2026/03/06/google-just-patented-the-end-of-your-website

            #SEO #Google #AI #enshittification

            ulrich@social.server17.netU This user is from outside of this forum
            ulrich@social.server17.netU This user is from outside of this forum
            ulrich@social.server17.net
            wrote last edited by
            #26

            @SteveRudolfi

            That is wrong for so many different reasons that you could fill an entire conference with talks on the subject. Even then, there would surely still be more to say.

            1 Reply Last reply
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            • steverudolfi@mastodon.socialS steverudolfi@mastodon.social

              Welllllll this isn't great.

              Google Just Patented The End Of Your Website

              "...a system that evaluates your company’s landing page in real time and, if it decides the page won’t perform well enough for a specific user, replaces it with an AI-generated version assembled on the fly. The user never sees what your team built, they see what Google's machine learning model thinks they should see instead."

              https://www.forbes.com/sites/joetoscano1/2026/03/06/google-just-patented-the-end-of-your-website

              #SEO #Google #AI #enshittification

              stonedonkey@mastodon.socialS This user is from outside of this forum
              stonedonkey@mastodon.socialS This user is from outside of this forum
              stonedonkey@mastodon.social
              wrote last edited by
              #27

              @SteveRudolfi I'm good with starting over, when the web was just research, people who were passionate about a topic and maybe maybe a few webrings.

              No ads, no single search engine, no dark patterns, just people who loved building for others and wanted to make the place better.

              1 Reply Last reply
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              • grammasaurus@mastodon.socialG grammasaurus@mastodon.social

                @SteveRudolfi I read it and I’m not sure I understand: can they do this to ANY website? like a .gov website as well as Aunt May’s “mycutegrandkids.com” website?

                imagine the Mayo Clinic’s site being taken over and re-assembled with whatever google thinks you wanted to find for medical advice…..

                naturemc@mastodon.onlineN This user is from outside of this forum
                naturemc@mastodon.onlineN This user is from outside of this forum
                naturemc@mastodon.online
                wrote last edited by
                #28

                @grammasaurus At least in the EU much of this could be against the law. (The question is whether anyone would report it.)

                @SteveRudolfi

                1 Reply Last reply
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                • steverudolfi@mastodon.socialS steverudolfi@mastodon.social

                  Welllllll this isn't great.

                  Google Just Patented The End Of Your Website

                  "...a system that evaluates your company’s landing page in real time and, if it decides the page won’t perform well enough for a specific user, replaces it with an AI-generated version assembled on the fly. The user never sees what your team built, they see what Google's machine learning model thinks they should see instead."

                  https://www.forbes.com/sites/joetoscano1/2026/03/06/google-just-patented-the-end-of-your-website

                  #SEO #Google #AI #enshittification

                  tansy@wandering.shopT This user is from outside of this forum
                  tansy@wandering.shopT This user is from outside of this forum
                  tansy@wandering.shop
                  wrote last edited by
                  #29

                  @SteveRudolfi how is anyone supposed to be a journalist if google is going to rewrite articles to make them more 'palatable' for readers?

                  naturemc@mastodon.onlineN 1 Reply Last reply
                  0
                  • netzhexe@chaos.socialN netzhexe@chaos.social

                    @SteveRudolfi I am choosing to look on the bright side of this: it’s an excellent reason to stop using Google as a search engine.

                    naturemc@mastodon.onlineN This user is from outside of this forum
                    naturemc@mastodon.onlineN This user is from outside of this forum
                    naturemc@mastodon.online
                    wrote last edited by
                    #30

                    @netzhexe That doesn't stop the umpty AI scam websites being out there and making real websites more and more invisible.

                    @SteveRudolfi

                    1 Reply Last reply
                    0
                    • steverudolfi@mastodon.socialS steverudolfi@mastodon.social

                      Welllllll this isn't great.

                      Google Just Patented The End Of Your Website

                      "...a system that evaluates your company’s landing page in real time and, if it decides the page won’t perform well enough for a specific user, replaces it with an AI-generated version assembled on the fly. The user never sees what your team built, they see what Google's machine learning model thinks they should see instead."

                      https://www.forbes.com/sites/joetoscano1/2026/03/06/google-just-patented-the-end-of-your-website

                      #SEO #Google #AI #enshittification

                      shelldozer@oldbytes.spaceS This user is from outside of this forum
                      shelldozer@oldbytes.spaceS This user is from outside of this forum
                      shelldozer@oldbytes.space
                      wrote last edited by
                      #31

                      @SteveRudolfi 'The leap from "the link can appear in a sponsored content item" to "you could be billed for clicks to a page you didn’t create" seems like a radical shift in the way the internet works'

                      1 Reply Last reply
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                      • steverudolfi@mastodon.socialS steverudolfi@mastodon.social

                        Welllllll this isn't great.

                        Google Just Patented The End Of Your Website

                        "...a system that evaluates your company’s landing page in real time and, if it decides the page won’t perform well enough for a specific user, replaces it with an AI-generated version assembled on the fly. The user never sees what your team built, they see what Google's machine learning model thinks they should see instead."

                        https://www.forbes.com/sites/joetoscano1/2026/03/06/google-just-patented-the-end-of-your-website

                        #SEO #Google #AI #enshittification

                        angusm@mastodon.socialA This user is from outside of this forum
                        angusm@mastodon.socialA This user is from outside of this forum
                        angusm@mastodon.social
                        wrote last edited by
                        #32

                        @SteveRudolfi @pluralistic Google puts on its Crocodile Dundee hat and drawls "THAT's not #enshittification. THIS is enshittification!”

                        1 Reply Last reply
                        0
                        • steverudolfi@mastodon.socialS steverudolfi@mastodon.social

                          Welllllll this isn't great.

                          Google Just Patented The End Of Your Website

                          "...a system that evaluates your company’s landing page in real time and, if it decides the page won’t perform well enough for a specific user, replaces it with an AI-generated version assembled on the fly. The user never sees what your team built, they see what Google's machine learning model thinks they should see instead."

                          https://www.forbes.com/sites/joetoscano1/2026/03/06/google-just-patented-the-end-of-your-website

                          #SEO #Google #AI #enshittification

                          gergely@gotosocial.polonkai.euG This user is from outside of this forum
                          gergely@gotosocial.polonkai.euG This user is from outside of this forum
                          gergely@gotosocial.polonkai.eu
                          wrote last edited by
                          #33

                          @SteveRudolfi The article mentions WebMCP which, to my understanding, will play a significant role in this AI-generated crap. I wonder if there are people out there who have already exploited it so the AI sees something completely different than what’s on the actual page…

                          1 Reply Last reply
                          0
                          • steverudolfi@mastodon.socialS steverudolfi@mastodon.social

                            Welllllll this isn't great.

                            Google Just Patented The End Of Your Website

                            "...a system that evaluates your company’s landing page in real time and, if it decides the page won’t perform well enough for a specific user, replaces it with an AI-generated version assembled on the fly. The user never sees what your team built, they see what Google's machine learning model thinks they should see instead."

                            https://www.forbes.com/sites/joetoscano1/2026/03/06/google-just-patented-the-end-of-your-website

                            #SEO #Google #AI #enshittification

                            firlefanz@writing.exchangeF This user is from outside of this forum
                            firlefanz@writing.exchangeF This user is from outside of this forum
                            firlefanz@writing.exchange
                            wrote last edited by
                            #34

                            @SteveRudolfi

                            Well, eff Google, a hundred times.

                            I hope there will be plug-ins that block this nonsense. I hope WordPress will block this nonsense.

                            I'm running my Website to express myself, not to create parts for some some AI slop. I will never adapt it to fit Google's slop, either.

                            Websites are by humans for humans.

                            Google has gone completely off the rails, they are aiding a fascist government, and want to alter history and facts in real time.

                            Utterly disgusting!

                            1 Reply Last reply
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                            • tansy@wandering.shopT tansy@wandering.shop

                              @SteveRudolfi how is anyone supposed to be a journalist if google is going to rewrite articles to make them more 'palatable' for readers?

                              naturemc@mastodon.onlineN This user is from outside of this forum
                              naturemc@mastodon.onlineN This user is from outside of this forum
                              naturemc@mastodon.online
                              wrote last edited by
                              #35

                              @tansy Good question.
                              We have laws (copyright, personality rights etc., Digital Service Act in the EU) and they can't use a patent against laws.
                              But that will lead to a wave of lawsuits, because they’ll carry on doing what they want anyway. And small freelancers will be less able to protect themselves than major publishers.

                              Some book publishers are testing #noAI labels. But they can also be misused. Times of disruption.

                              @SteveRudolfi

                              1 Reply Last reply
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                              • steverudolfi@mastodon.socialS steverudolfi@mastodon.social

                                Welllllll this isn't great.

                                Google Just Patented The End Of Your Website

                                "...a system that evaluates your company’s landing page in real time and, if it decides the page won’t perform well enough for a specific user, replaces it with an AI-generated version assembled on the fly. The user never sees what your team built, they see what Google's machine learning model thinks they should see instead."

                                https://www.forbes.com/sites/joetoscano1/2026/03/06/google-just-patented-the-end-of-your-website

                                #SEO #Google #AI #enshittification

                                matt@oslo.townM This user is from outside of this forum
                                matt@oslo.townM This user is from outside of this forum
                                matt@oslo.town
                                wrote last edited by
                                #36

                                @SteveRudolfi @leneeeide I think that was the whole premise of Arc browser for iOS:

                                "Browse for Me would use AI to read webpages related to the user's query to create a new webpage containing quotes, summaries, and embedded videos regarding the query."

                                https://en.wikipedia.org/wiki/Arc_(web_browser)#:~:text=The%20announcement%20also,regarding%20the%20query.

                                1 Reply Last reply
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