the spouse joked that i should start a movie rental store and folks
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@hex I'm running out of steam now that I have pizza in me.
I'm going to toss out a few more disconnected thoughts, and then offer myself up for questions.
@ajroach42 thanks!! i really appreciate all this. i’m gonna review more and send questions as they come my way. i’m also going to take some time to percolate on all this
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@hex I'm running out of steam now that I have pizza in me.
I'm going to toss out a few more disconnected thoughts, and then offer myself up for questions.
@hex Instagram is a super valuable marketing avenue.
I hate that this is true, but it is. You need to get hooked up with your local retro influencers. I guarantee you have some VHS/DVD folks in your area who would provide a bunch of free advertising in exchange for very little (shoutouts, a tag, some swag, etc.)
Figure out who they are, and where they hang out and make sure they know about your shop.
Our local (atlanta) retro community does regular meetups, toy swaps, sidewalk sales, etc. It is absolutely worth attending those and getting to know the people there.
Go pick (buy stuff), but also pay attention to what people are buying and what people are selling. Shake hands, pass out cards. If you have the space in your new shop, offer to host.
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@hex Instagram is a super valuable marketing avenue.
I hate that this is true, but it is. You need to get hooked up with your local retro influencers. I guarantee you have some VHS/DVD folks in your area who would provide a bunch of free advertising in exchange for very little (shoutouts, a tag, some swag, etc.)
Figure out who they are, and where they hang out and make sure they know about your shop.
Our local (atlanta) retro community does regular meetups, toy swaps, sidewalk sales, etc. It is absolutely worth attending those and getting to know the people there.
Go pick (buy stuff), but also pay attention to what people are buying and what people are selling. Shake hands, pass out cards. If you have the space in your new shop, offer to host.
@hex Unless you know the market super well, don't get into comic books or trading cards or most vintage video games.
Those are incredibly competitive, vicious markets with the most difficult customers you'll ever find.
(I say that as a guy who has been a difficult, vicious customer at a comic shop and a video game store.)
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@hex Unless you know the market super well, don't get into comic books or trading cards or most vintage video games.
Those are incredibly competitive, vicious markets with the most difficult customers you'll ever find.
(I say that as a guy who has been a difficult, vicious customer at a comic shop and a video game store.)
@hex The exception to the above is anywhere that you can tap into the mass market or overlap directly with your video market.
Where the mass market overlaps with these specialty markets is at the low/cheap end.
But, even then, I'd bring a good deal of caution.
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@hex The exception to the above is anywhere that you can tap into the mass market or overlap directly with your video market.
Where the mass market overlaps with these specialty markets is at the low/cheap end.
But, even then, I'd bring a good deal of caution.
@hex beyond that, though, I *heartily* recommend considering toys.
The overlap between the toy market and the video market is pretty big. A lot of the best toys currently being produced for the collectors market are directly targeting video collectors up to and including doing VHS packaging for their toys.
Super 7 and NECA are the companies to look at, and both offer decent wholesale pricing.
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@hex beyond that, though, I *heartily* recommend considering toys.
The overlap between the toy market and the video market is pretty big. A lot of the best toys currently being produced for the collectors market are directly targeting video collectors up to and including doing VHS packaging for their toys.
Super 7 and NECA are the companies to look at, and both offer decent wholesale pricing.
@hex My favorite video store does not do rentals.
They are Orbit DVD in Asheville NC.
I recommend taking a look at what they do, because they are incredible.
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@hex My favorite video store does not do rentals.
They are Orbit DVD in Asheville NC.
I recommend taking a look at what they do, because they are incredible.
@hex Books.
Getting set up with Ingram as a book distributor is an absolute pain in the ass, but I'd recommend doing it, even if you're mostly going to carry rental videos.
The reason for that is books like this: https://www.hemlockbazaar.com/product/how-the-world-remade-hollywood-global-interpretations-of-65-iconic-films-glaser-ed/
and ... you get the idea.
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@hex Books.
Getting set up with Ingram as a book distributor is an absolute pain in the ass, but I'd recommend doing it, even if you're mostly going to carry rental videos.
The reason for that is books like this: https://www.hemlockbazaar.com/product/how-the-world-remade-hollywood-global-interpretations-of-65-iconic-films-glaser-ed/
and ... you get the idea.
@hex I think that's all I got for now.
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@hex Books.
Getting set up with Ingram as a book distributor is an absolute pain in the ass, but I'd recommend doing it, even if you're mostly going to carry rental videos.
The reason for that is books like this: https://www.hemlockbazaar.com/product/how-the-world-remade-hollywood-global-interpretations-of-65-iconic-films-glaser-ed/
and ... you get the idea.
@ajroach42 i absolutely love this idea. i’m literally watching the documentary 1000 Women of Horror based on the book of the same name right now and having this on the shelf next to books like that and Men, Women, and Chainsaws feels like the corner that has love for media that i want to foster
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@ajroach42 i absolutely love this idea. i’m literally watching the documentary 1000 Women of Horror based on the book of the same name right now and having this on the shelf next to books like that and Men, Women, and Chainsaws feels like the corner that has love for media that i want to foster
@hex Check out I Spit on Your Celluloid
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@hex Check out I Spit on Your Celluloid
@ajroach42
also i checked out Super 7 and NECA and i can see the appeal for surei still dont know how ambitious launch should be, so i dunno if toys will be there from the start but the idea of books, films, merch, and food all being available is hitting the mark with me - give folks as many opportunities to walk away with something
though i saw Super 7 had blind boxes and i know thats a surefire way to get a kid ask for something
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i’m simultaneously going “i don’t know if i should carry modern shows” and going “well Of Course we’d have all of Columbo”
also just made the unilateral decision that “no, we *don’t* need to carry the wizard movies”
i think i want to go with something along the lines of Physical Video or Corporeal Video for the name of the store
something indicating that this is a place where physical goods are sold. enshrining physical media
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i think i want to go with something along the lines of Physical Video or Corporeal Video for the name of the store
something indicating that this is a place where physical goods are sold. enshrining physical media
@hex Hard Video
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@hex Hard Video
@kev lmao same reason i’m worried about “Physical Video”
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@hex Hard Video
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@ajroach42
also i checked out Super 7 and NECA and i can see the appeal for surei still dont know how ambitious launch should be, so i dunno if toys will be there from the start but the idea of books, films, merch, and food all being available is hitting the mark with me - give folks as many opportunities to walk away with something
though i saw Super 7 had blind boxes and i know thats a surefire way to get a kid ask for something
I think it's probably wise to skip having a large inventory of new toys at opening, because the margins on them are only good, and not great.
That being said, if you can manage some vintage toys it's probably worthwhile to have a couple to set the tone.
For merch, find a local screenprinting shop and see if you can get a better rate than the internet. It's worth dealing local if you can for speed of restock and to recirculate money rather than extract it.
For books, you'll be dealing with ingram. They suck, but they're the only real game in town.
For newly produced movies, you're probably at AMS or alliance. Pricing won't be great unless you're placing big orders. There is probably someone better that just does movies, but I haven't found them yet.
For food, you might be able to get away with restaurant depot or a similar restaurant supply store if you have one nearby. They usualyl have a large collection of snacks and drinks.
You'll probably want to get a real supplier to do deliveries eventually, depending on how far away the restaurant store is, but also maybe not.
I highly recommend you have some zines at open, and that means writing them now.
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I think it's probably wise to skip having a large inventory of new toys at opening, because the margins on them are only good, and not great.
That being said, if you can manage some vintage toys it's probably worthwhile to have a couple to set the tone.
For merch, find a local screenprinting shop and see if you can get a better rate than the internet. It's worth dealing local if you can for speed of restock and to recirculate money rather than extract it.
For books, you'll be dealing with ingram. They suck, but they're the only real game in town.
For newly produced movies, you're probably at AMS or alliance. Pricing won't be great unless you're placing big orders. There is probably someone better that just does movies, but I haven't found them yet.
For food, you might be able to get away with restaurant depot or a similar restaurant supply store if you have one nearby. They usualyl have a large collection of snacks and drinks.
You'll probably want to get a real supplier to do deliveries eventually, depending on how far away the restaurant store is, but also maybe not.
I highly recommend you have some zines at open, and that means writing them now.
@hex Blindboxes are great, and some of the s7 blindboxes are especially good.
If that's the kind of thing your after, I'd also recommend checking out License2Play. They do a fair number of blindboxes.
Once you have your store set up, you can also get a Faire account for lots of wholesale products. We sell toys. wholesale through faire.
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@hex Blindboxes are great, and some of the s7 blindboxes are especially good.
If that's the kind of thing your after, I'd also recommend checking out License2Play. They do a fair number of blindboxes.
Once you have your store set up, you can also get a Faire account for lots of wholesale products. We sell toys. wholesale through faire.
@ajroach42 yeah we already have a local screenprinter that i was planning on working with.
writing down the names of all these places to make sure i connect with
i'm also supportive of the idea of having some zines. i'll scribble down some ideas and i know Masto is also rich in them, so i think asking around should get me some hits
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@ajroach42 yeah we already have a local screenprinter that i was planning on working with.
writing down the names of all these places to make sure i connect with
i'm also supportive of the idea of having some zines. i'll scribble down some ideas and i know Masto is also rich in them, so i think asking around should get me some hits
@ajroach42
i mainly know Blindboxes cause my own kiddo can't get enough of them. i just know if a parent walks in and wants to support a business and they have a kid there, that'll be an easy sell. and hell yeah i'd love to eventually sell your toys too -
@ajroach42 yeah we already have a local screenprinter that i was planning on working with.
writing down the names of all these places to make sure i connect with
i'm also supportive of the idea of having some zines. i'll scribble down some ideas and i know Masto is also rich in them, so i think asking around should get me some hits
@hex Specifically, I'd recommend doing things like "Some Samurai films you should know" or things of that nature.
