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  3. the spouse joked that i should start a movie rental store and folks

the spouse joked that i should start a movie rental store and folks

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  • ajroach42@retro.socialA ajroach42@retro.social

    @hex Instagram is a super valuable marketing avenue.

    I hate that this is true, but it is. You need to get hooked up with your local retro influencers. I guarantee you have some VHS/DVD folks in your area who would provide a bunch of free advertising in exchange for very little (shoutouts, a tag, some swag, etc.)

    Figure out who they are, and where they hang out and make sure they know about your shop.

    Our local (atlanta) retro community does regular meetups, toy swaps, sidewalk sales, etc. It is absolutely worth attending those and getting to know the people there.

    Go pick (buy stuff), but also pay attention to what people are buying and what people are selling. Shake hands, pass out cards. If you have the space in your new shop, offer to host.

    ajroach42@retro.socialA This user is from outside of this forum
    ajroach42@retro.socialA This user is from outside of this forum
    ajroach42@retro.social
    wrote last edited by
    #82

    @hex Unless you know the market super well, don't get into comic books or trading cards or most vintage video games.

    Those are incredibly competitive, vicious markets with the most difficult customers you'll ever find.

    (I say that as a guy who has been a difficult, vicious customer at a comic shop and a video game store.)

    ajroach42@retro.socialA 1 Reply Last reply
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    • ajroach42@retro.socialA ajroach42@retro.social

      @hex Unless you know the market super well, don't get into comic books or trading cards or most vintage video games.

      Those are incredibly competitive, vicious markets with the most difficult customers you'll ever find.

      (I say that as a guy who has been a difficult, vicious customer at a comic shop and a video game store.)

      ajroach42@retro.socialA This user is from outside of this forum
      ajroach42@retro.socialA This user is from outside of this forum
      ajroach42@retro.social
      wrote last edited by
      #83

      @hex The exception to the above is anywhere that you can tap into the mass market or overlap directly with your video market.

      Where the mass market overlaps with these specialty markets is at the low/cheap end.

      But, even then, I'd bring a good deal of caution.

      ajroach42@retro.socialA 1 Reply Last reply
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      • ajroach42@retro.socialA ajroach42@retro.social

        @hex The exception to the above is anywhere that you can tap into the mass market or overlap directly with your video market.

        Where the mass market overlaps with these specialty markets is at the low/cheap end.

        But, even then, I'd bring a good deal of caution.

        ajroach42@retro.socialA This user is from outside of this forum
        ajroach42@retro.socialA This user is from outside of this forum
        ajroach42@retro.social
        wrote last edited by
        #84

        @hex beyond that, though, I *heartily* recommend considering toys.

        The overlap between the toy market and the video market is pretty big. A lot of the best toys currently being produced for the collectors market are directly targeting video collectors up to and including doing VHS packaging for their toys.

        Super 7 and NECA are the companies to look at, and both offer decent wholesale pricing.

        ajroach42@retro.socialA 1 Reply Last reply
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        • ajroach42@retro.socialA ajroach42@retro.social

          @hex beyond that, though, I *heartily* recommend considering toys.

          The overlap between the toy market and the video market is pretty big. A lot of the best toys currently being produced for the collectors market are directly targeting video collectors up to and including doing VHS packaging for their toys.

          Super 7 and NECA are the companies to look at, and both offer decent wholesale pricing.

          ajroach42@retro.socialA This user is from outside of this forum
          ajroach42@retro.socialA This user is from outside of this forum
          ajroach42@retro.social
          wrote last edited by
          #85

          @hex My favorite video store does not do rentals.

          They are Orbit DVD in Asheville NC.

          I recommend taking a look at what they do, because they are incredible.

          ajroach42@retro.socialA 1 Reply Last reply
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          • ajroach42@retro.socialA ajroach42@retro.social

            @hex My favorite video store does not do rentals.

            They are Orbit DVD in Asheville NC.

            I recommend taking a look at what they do, because they are incredible.

            ajroach42@retro.socialA This user is from outside of this forum
            ajroach42@retro.socialA This user is from outside of this forum
            ajroach42@retro.social
            wrote last edited by
            #86

            @hex Books.

            Getting set up with Ingram as a book distributor is an absolute pain in the ass, but I'd recommend doing it, even if you're mostly going to carry rental videos.

            The reason for that is books like this: https://www.hemlockbazaar.com/product/how-the-world-remade-hollywood-global-interpretations-of-65-iconic-films-glaser-ed/

            and this: https://www.hemlockbazaar.com/product/tcm-underground-50-must-see-films-from-the-world-of-classic-cult-and-late-night-cinema-de-chirico-millie-paperback/

            and this: https://www.hemlockbazaar.com/product/the-hollywood-meme-transnational-adaptations-in-world-cinema-smith-iain-robert/

            and ... you get the idea.

            ajroach42@retro.socialA hex@dads.coolH 2 Replies Last reply
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            • ajroach42@retro.socialA ajroach42@retro.social

              @hex Books.

              Getting set up with Ingram as a book distributor is an absolute pain in the ass, but I'd recommend doing it, even if you're mostly going to carry rental videos.

              The reason for that is books like this: https://www.hemlockbazaar.com/product/how-the-world-remade-hollywood-global-interpretations-of-65-iconic-films-glaser-ed/

              and this: https://www.hemlockbazaar.com/product/tcm-underground-50-must-see-films-from-the-world-of-classic-cult-and-late-night-cinema-de-chirico-millie-paperback/

              and this: https://www.hemlockbazaar.com/product/the-hollywood-meme-transnational-adaptations-in-world-cinema-smith-iain-robert/

              and ... you get the idea.

              ajroach42@retro.socialA This user is from outside of this forum
              ajroach42@retro.socialA This user is from outside of this forum
              ajroach42@retro.social
              wrote last edited by
              #87

              @hex I think that's all I got for now.

              1 Reply Last reply
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              • ajroach42@retro.socialA ajroach42@retro.social

                @hex Books.

                Getting set up with Ingram as a book distributor is an absolute pain in the ass, but I'd recommend doing it, even if you're mostly going to carry rental videos.

                The reason for that is books like this: https://www.hemlockbazaar.com/product/how-the-world-remade-hollywood-global-interpretations-of-65-iconic-films-glaser-ed/

                and this: https://www.hemlockbazaar.com/product/tcm-underground-50-must-see-films-from-the-world-of-classic-cult-and-late-night-cinema-de-chirico-millie-paperback/

                and this: https://www.hemlockbazaar.com/product/the-hollywood-meme-transnational-adaptations-in-world-cinema-smith-iain-robert/

                and ... you get the idea.

                hex@dads.coolH This user is from outside of this forum
                hex@dads.coolH This user is from outside of this forum
                hex@dads.cool
                wrote last edited by
                #88

                @ajroach42 i absolutely love this idea. i’m literally watching the documentary 1000 Women of Horror based on the book of the same name right now and having this on the shelf next to books like that and Men, Women, and Chainsaws feels like the corner that has love for media that i want to foster

                ajroach42@retro.socialA 1 Reply Last reply
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                • hex@dads.coolH hex@dads.cool

                  @ajroach42 i absolutely love this idea. i’m literally watching the documentary 1000 Women of Horror based on the book of the same name right now and having this on the shelf next to books like that and Men, Women, and Chainsaws feels like the corner that has love for media that i want to foster

                  ajroach42@retro.socialA This user is from outside of this forum
                  ajroach42@retro.socialA This user is from outside of this forum
                  ajroach42@retro.social
                  wrote last edited by
                  #89

                  @hex Check out I Spit on Your Celluloid

                  hex@dads.coolH 1 Reply Last reply
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                  • ajroach42@retro.socialA ajroach42@retro.social

                    @hex Check out I Spit on Your Celluloid

                    hex@dads.coolH This user is from outside of this forum
                    hex@dads.coolH This user is from outside of this forum
                    hex@dads.cool
                    wrote last edited by
                    #90

                    @ajroach42 👀 👀 also i checked out Super 7 and NECA and i can see the appeal for sure

                    i still dont know how ambitious launch should be, so i dunno if toys will be there from the start but the idea of books, films, merch, and food all being available is hitting the mark with me - give folks as many opportunities to walk away with something

                    though i saw Super 7 had blind boxes and i know thats a surefire way to get a kid ask for something

                    ajroach42@retro.socialA 1 Reply Last reply
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                    • hex@dads.coolH hex@dads.cool

                      i’m simultaneously going “i don’t know if i should carry modern shows” and going “well Of Course we’d have all of Columbo”

                      also just made the unilateral decision that “no, we *don’t* need to carry the wizard movies”

                      hex@dads.coolH This user is from outside of this forum
                      hex@dads.coolH This user is from outside of this forum
                      hex@dads.cool
                      wrote last edited by
                      #91

                      i think i want to go with something along the lines of Physical Video or Corporeal Video for the name of the store

                      something indicating that this is a place where physical goods are sold. enshrining physical media

                      kev@social.catastrophic.horseK hex@dads.coolH 2 Replies Last reply
                      0
                      • hex@dads.coolH hex@dads.cool

                        i think i want to go with something along the lines of Physical Video or Corporeal Video for the name of the store

                        something indicating that this is a place where physical goods are sold. enshrining physical media

                        kev@social.catastrophic.horseK This user is from outside of this forum
                        kev@social.catastrophic.horseK This user is from outside of this forum
                        kev@social.catastrophic.horse
                        wrote last edited by
                        #92

                        @hex Hard Video

                        hex@dads.coolH emily_rugburn@lgbtqia.spaceE 2 Replies Last reply
                        0
                        • kev@social.catastrophic.horseK kev@social.catastrophic.horse

                          @hex Hard Video

                          hex@dads.coolH This user is from outside of this forum
                          hex@dads.coolH This user is from outside of this forum
                          hex@dads.cool
                          wrote last edited by
                          #93

                          @kev lmao same reason i’m worried about “Physical Video”

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                          • kev@social.catastrophic.horseK kev@social.catastrophic.horse

                            @hex Hard Video

                            emily_rugburn@lgbtqia.spaceE This user is from outside of this forum
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                            emily_rugburn@lgbtqia.space
                            wrote last edited by
                            #94

                            @kev @hex teehee

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                            • hex@dads.coolH hex@dads.cool

                              @ajroach42 👀 👀 also i checked out Super 7 and NECA and i can see the appeal for sure

                              i still dont know how ambitious launch should be, so i dunno if toys will be there from the start but the idea of books, films, merch, and food all being available is hitting the mark with me - give folks as many opportunities to walk away with something

                              though i saw Super 7 had blind boxes and i know thats a surefire way to get a kid ask for something

                              ajroach42@retro.socialA This user is from outside of this forum
                              ajroach42@retro.socialA This user is from outside of this forum
                              ajroach42@retro.social
                              wrote last edited by
                              #95

                              @hex

                              I think it's probably wise to skip having a large inventory of new toys at opening, because the margins on them are only good, and not great.

                              That being said, if you can manage some vintage toys it's probably worthwhile to have a couple to set the tone.

                              For merch, find a local screenprinting shop and see if you can get a better rate than the internet. It's worth dealing local if you can for speed of restock and to recirculate money rather than extract it.

                              For books, you'll be dealing with ingram. They suck, but they're the only real game in town.

                              For newly produced movies, you're probably at AMS or alliance. Pricing won't be great unless you're placing big orders. There is probably someone better that just does movies, but I haven't found them yet.

                              For food, you might be able to get away with restaurant depot or a similar restaurant supply store if you have one nearby. They usualyl have a large collection of snacks and drinks.

                              You'll probably want to get a real supplier to do deliveries eventually, depending on how far away the restaurant store is, but also maybe not.

                              I highly recommend you have some zines at open, and that means writing them now.

                              ajroach42@retro.socialA 1 Reply Last reply
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                              • ajroach42@retro.socialA ajroach42@retro.social

                                @hex

                                I think it's probably wise to skip having a large inventory of new toys at opening, because the margins on them are only good, and not great.

                                That being said, if you can manage some vintage toys it's probably worthwhile to have a couple to set the tone.

                                For merch, find a local screenprinting shop and see if you can get a better rate than the internet. It's worth dealing local if you can for speed of restock and to recirculate money rather than extract it.

                                For books, you'll be dealing with ingram. They suck, but they're the only real game in town.

                                For newly produced movies, you're probably at AMS or alliance. Pricing won't be great unless you're placing big orders. There is probably someone better that just does movies, but I haven't found them yet.

                                For food, you might be able to get away with restaurant depot or a similar restaurant supply store if you have one nearby. They usualyl have a large collection of snacks and drinks.

                                You'll probably want to get a real supplier to do deliveries eventually, depending on how far away the restaurant store is, but also maybe not.

                                I highly recommend you have some zines at open, and that means writing them now.

                                ajroach42@retro.socialA This user is from outside of this forum
                                ajroach42@retro.socialA This user is from outside of this forum
                                ajroach42@retro.social
                                wrote last edited by
                                #96

                                @hex Blindboxes are great, and some of the s7 blindboxes are especially good.

                                If that's the kind of thing your after, I'd also recommend checking out License2Play. They do a fair number of blindboxes.

                                Once you have your store set up, you can also get a Faire account for lots of wholesale products. We sell toys. wholesale through faire.

                                hex@dads.coolH 1 Reply Last reply
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                                • ajroach42@retro.socialA ajroach42@retro.social

                                  @hex Blindboxes are great, and some of the s7 blindboxes are especially good.

                                  If that's the kind of thing your after, I'd also recommend checking out License2Play. They do a fair number of blindboxes.

                                  Once you have your store set up, you can also get a Faire account for lots of wholesale products. We sell toys. wholesale through faire.

                                  hex@dads.coolH This user is from outside of this forum
                                  hex@dads.coolH This user is from outside of this forum
                                  hex@dads.cool
                                  wrote last edited by
                                  #97

                                  @ajroach42 yeah we already have a local screenprinter that i was planning on working with.

                                  writing down the names of all these places to make sure i connect with

                                  i'm also supportive of the idea of having some zines. i'll scribble down some ideas and i know Masto is also rich in them, so i think asking around should get me some hits

                                  hex@dads.coolH ajroach42@retro.socialA 2 Replies Last reply
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                                  • hex@dads.coolH hex@dads.cool

                                    @ajroach42 yeah we already have a local screenprinter that i was planning on working with.

                                    writing down the names of all these places to make sure i connect with

                                    i'm also supportive of the idea of having some zines. i'll scribble down some ideas and i know Masto is also rich in them, so i think asking around should get me some hits

                                    hex@dads.coolH This user is from outside of this forum
                                    hex@dads.coolH This user is from outside of this forum
                                    hex@dads.cool
                                    wrote last edited by
                                    #98

                                    @ajroach42
                                    i mainly know Blindboxes cause my own kiddo can't get enough of them. i just know if a parent walks in and wants to support a business and they have a kid there, that'll be an easy sell. and hell yeah i'd love to eventually sell your toys too

                                    ajroach42@retro.socialA 1 Reply Last reply
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                                    • hex@dads.coolH hex@dads.cool

                                      @ajroach42 yeah we already have a local screenprinter that i was planning on working with.

                                      writing down the names of all these places to make sure i connect with

                                      i'm also supportive of the idea of having some zines. i'll scribble down some ideas and i know Masto is also rich in them, so i think asking around should get me some hits

                                      ajroach42@retro.socialA This user is from outside of this forum
                                      ajroach42@retro.socialA This user is from outside of this forum
                                      ajroach42@retro.social
                                      wrote last edited by
                                      #99

                                      @hex Specifically, I'd recommend doing things like "Some Samurai films you should know" or things of that nature.

                                      hex@dads.coolH 1 Reply Last reply
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                                      • ajroach42@retro.socialA ajroach42@retro.social

                                        @hex Specifically, I'd recommend doing things like "Some Samurai films you should know" or things of that nature.

                                        hex@dads.coolH This user is from outside of this forum
                                        hex@dads.coolH This user is from outside of this forum
                                        hex@dads.cool
                                        wrote last edited by
                                        #100

                                        @ajroach42 oh dang yeah i'm picking up what you're putting down. i'd be able to knock that stuff out easy

                                        i also love the idea of having one lying around that is "Why is Super Mario Bros (1993) Even Here for Rent?"

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                                        • hex@dads.coolH hex@dads.cool

                                          @ajroach42
                                          i mainly know Blindboxes cause my own kiddo can't get enough of them. i just know if a parent walks in and wants to support a business and they have a kid there, that'll be an easy sell. and hell yeah i'd love to eventually sell your toys too

                                          ajroach42@retro.socialA This user is from outside of this forum
                                          ajroach42@retro.socialA This user is from outside of this forum
                                          ajroach42@retro.social
                                          wrote last edited by
                                          #101

                                          @hex Archie McPhee is always an easy sell. Big buckets of weird toys pretty cheap.

                                          Schlieck (that's spelled wrong) does retro wind up robots that we always had good luck with.

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