@taylorlorenz Imagine your social media posts are little articles in a newspaper. The newspaper decides what articles to promote and makes money off the ads around them. A person like Musk or Bezos can buy the newspaper and shape it to their liking.
Or imagine everyone had their own printing press and can publish their own papers, without any ad-based promotion. You’re free to move anywhere with your printing press and your subscribers are yours, and you can reach them wherever you set it up.