@taylorlorenz some points
You aren't being manipulated by the platform or coerced into impulsive behaviour, although you can still trap yourself into it.
It's often a bit of a mess but it's "our mess", the sense of ownership has some legitimacy.
It only dies when people don't want it any more, not when investors want their payday.
The "low virality" means anyone is as big a deal as anyone else.
It's slower, but it's also more relaxed.
Being bad for marketing has its upside.