Adyen to buy German loyalty platform in first-ever acquisition
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Adyen to buy German loyalty platform in first-ever acquisition
Adyen has entered into a definitive agreement to buy Berlin-based loyalty and incentive platform Talon.One for 750 million euro ($879 million).
https://www.americanbanker.com/payments/news/adyen-to-buy-talon-one-in-first-ever-acquisition
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Adyen to buy German loyalty platform in first-ever acquisition
Adyen has entered into a definitive agreement to buy Berlin-based loyalty and incentive platform Talon.One for 750 million euro ($879 million).
https://www.americanbanker.com/payments/news/adyen-to-buy-talon-one-in-first-ever-acquisition
@AlexJimenez Interesting that this is Adyen's first-ever acquisition - do you think they went with Talon.One mainly to compete more directly with Stripe's loyalty and promotions features?
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