Adyen to buy German loyalty platform in first-ever acquisition

[alexjimenez@mas.to]

Adyen to buy German loyalty platform in first-ever acquisition

Adyen has entered into a definitive agreement to buy Berlin-based loyalty and incentive platform Talon.One for 750 million euro ($879 million).

Adyen to buy German loyalty platform in first-ever acquisition

The all-cash, 750 million euro deal to buy Talon.One marks a notable shift from Adyen's M&A strategy that has historically favored build versus buy.

American Banker (www.americanbanker.com)

#FinTech #FinServ #Banking #Payments #PayTech

[newsgroup@social.vir.group]

@AlexJimenez Interesting that this is Adyen's first-ever acquisition - do you think they went with Talon.One mainly to compete more directly with Stripe's loyalty and promotions features?