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  3. has google, which is primarily an ad company, thought through replacing search links with AI regurgitation?

has google, which is primarily an ad company, thought through replacing search links with AI regurgitation?

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  • eniko@mastodon.gamedev.placeE eniko@mastodon.gamedev.place

    has google, which is primarily an ad company, thought through replacing search links with AI regurgitation? pretty sure if they cause an apocalypse on the web by no longer referring traffic, they lose their ad revenue too

    or do they really think that people will just pay them to surface their stuff in AI chatboxes? cause, i don't think that's gonna go the way they think

    like. what's the plan here? *is* there even a plan?

    hp@mastodon.tmm.cxH This user is from outside of this forum
    hp@mastodon.tmm.cxH This user is from outside of this forum
    hp@mastodon.tmm.cx
    wrote last edited by
    #2

    @eniko Google's plan has been to make people not leave Google dot com ever since that worked for Facebook.

    Remember AMP?

    I'm not sure if I understand exactly what the endgame is, but that's what it looks like. Maybe they hope that people eventually start posting to Google?

    1 Reply Last reply
    0
    • eniko@mastodon.gamedev.placeE eniko@mastodon.gamedev.place

      has google, which is primarily an ad company, thought through replacing search links with AI regurgitation? pretty sure if they cause an apocalypse on the web by no longer referring traffic, they lose their ad revenue too

      or do they really think that people will just pay them to surface their stuff in AI chatboxes? cause, i don't think that's gonna go the way they think

      like. what's the plan here? *is* there even a plan?

      maestrapaladin@masto.esM This user is from outside of this forum
      maestrapaladin@masto.esM This user is from outside of this forum
      maestrapaladin@masto.es
      wrote last edited by
      #3

      @eniko I know that there are already SEO strategies aimed at making your website the one that is cited as a reference in the AIs' responses

      1 Reply Last reply
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      • eniko@mastodon.gamedev.placeE eniko@mastodon.gamedev.place

        has google, which is primarily an ad company, thought through replacing search links with AI regurgitation? pretty sure if they cause an apocalypse on the web by no longer referring traffic, they lose their ad revenue too

        or do they really think that people will just pay them to surface their stuff in AI chatboxes? cause, i don't think that's gonna go the way they think

        like. what's the plan here? *is* there even a plan?

        shanecelis@mastodon.gamedev.placeS This user is from outside of this forum
        shanecelis@mastodon.gamedev.placeS This user is from outside of this forum
        shanecelis@mastodon.gamedev.place
        wrote last edited by
        #4

        @eniko Yeah, I had hoped to search for human answers but, no, it’s AI at the top all the time.

        1 Reply Last reply
        0
        • eniko@mastodon.gamedev.placeE eniko@mastodon.gamedev.place

          has google, which is primarily an ad company, thought through replacing search links with AI regurgitation? pretty sure if they cause an apocalypse on the web by no longer referring traffic, they lose their ad revenue too

          or do they really think that people will just pay them to surface their stuff in AI chatboxes? cause, i don't think that's gonna go the way they think

          like. what's the plan here? *is* there even a plan?

          mkj@social.mkj.earthM This user is from outside of this forum
          mkj@social.mkj.earthM This user is from outside of this forum
          mkj@social.mkj.earth
          wrote last edited by
          #5

          @eniko https://matthiasott.com/notes/ad-infinitum seems relevant and has a handful of links too.

          eniko@mastodon.gamedev.placeE 1 Reply Last reply
          0
          • eniko@mastodon.gamedev.placeE eniko@mastodon.gamedev.place

            has google, which is primarily an ad company, thought through replacing search links with AI regurgitation? pretty sure if they cause an apocalypse on the web by no longer referring traffic, they lose their ad revenue too

            or do they really think that people will just pay them to surface their stuff in AI chatboxes? cause, i don't think that's gonna go the way they think

            like. what's the plan here? *is* there even a plan?

            gabrielesvelto@mas.toG This user is from outside of this forum
            gabrielesvelto@mas.toG This user is from outside of this forum
            gabrielesvelto@mas.to
            wrote last edited by
            #6

            @eniko I think there is a plan in place in the same sense that Putin had a plan to get to Kiev in 3 days

            1 Reply Last reply
            0
            • eniko@mastodon.gamedev.placeE eniko@mastodon.gamedev.place

              has google, which is primarily an ad company, thought through replacing search links with AI regurgitation? pretty sure if they cause an apocalypse on the web by no longer referring traffic, they lose their ad revenue too

              or do they really think that people will just pay them to surface their stuff in AI chatboxes? cause, i don't think that's gonna go the way they think

              like. what's the plan here? *is* there even a plan?

              emily_s@mastodon.me.ukE This user is from outside of this forum
              emily_s@mastodon.me.ukE This user is from outside of this forum
              emily_s@mastodon.me.uk
              wrote last edited by
              #7

              @eniko ok, it'd not just me seeing that then. It seems off.

              1 Reply Last reply
              0
              • eniko@mastodon.gamedev.placeE eniko@mastodon.gamedev.place

                has google, which is primarily an ad company, thought through replacing search links with AI regurgitation? pretty sure if they cause an apocalypse on the web by no longer referring traffic, they lose their ad revenue too

                or do they really think that people will just pay them to surface their stuff in AI chatboxes? cause, i don't think that's gonna go the way they think

                like. what's the plan here? *is* there even a plan?

                thomastc@mastodon.gamedev.placeT This user is from outside of this forum
                thomastc@mastodon.gamedev.placeT This user is from outside of this forum
                thomastc@mastodon.gamedev.place
                wrote last edited by
                #8

                @eniko They lose the ad revenue from ads embedded in those external pages, but they gain the ad revenue from ads on google.com itself.

                They also gain the ability to have companies pay to produce desirable slop machine outputs. The possibilities are endless.

                1 Reply Last reply
                0
                • eniko@mastodon.gamedev.placeE eniko@mastodon.gamedev.place

                  has google, which is primarily an ad company, thought through replacing search links with AI regurgitation? pretty sure if they cause an apocalypse on the web by no longer referring traffic, they lose their ad revenue too

                  or do they really think that people will just pay them to surface their stuff in AI chatboxes? cause, i don't think that's gonna go the way they think

                  like. what's the plan here? *is* there even a plan?

                  gkrnours@mastodon.gamedev.placeG This user is from outside of this forum
                  gkrnours@mastodon.gamedev.placeG This user is from outside of this forum
                  gkrnours@mastodon.gamedev.place
                  wrote last edited by
                  #9

                  @eniko the plan is probably made by gemini for CEO that are at 80% pro-AI, while the worker are at 80% against.
                  Thought bubble

                  1 Reply Last reply
                  0
                  • mkj@social.mkj.earthM mkj@social.mkj.earth

                    @eniko https://matthiasott.com/notes/ad-infinitum seems relevant and has a handful of links too.

                    eniko@mastodon.gamedev.placeE This user is from outside of this forum
                    eniko@mastodon.gamedev.placeE This user is from outside of this forum
                    eniko@mastodon.gamedev.place
                    wrote last edited by
                    #10

                    @mkj "Each advertiser brings their own LLM, and an auction mechanism decides whose model gets to influence the next word"

                    ah yes that sounds very accessible. very low barrier to entry. you know, like buying some ad space.

                    1 Reply Last reply
                    0
                    • eniko@mastodon.gamedev.placeE eniko@mastodon.gamedev.place

                      has google, which is primarily an ad company, thought through replacing search links with AI regurgitation? pretty sure if they cause an apocalypse on the web by no longer referring traffic, they lose their ad revenue too

                      or do they really think that people will just pay them to surface their stuff in AI chatboxes? cause, i don't think that's gonna go the way they think

                      like. what's the plan here? *is* there even a plan?

                      themipper@mastodon.socialT This user is from outside of this forum
                      themipper@mastodon.socialT This user is from outside of this forum
                      themipper@mastodon.social
                      wrote last edited by
                      #11

                      @eniko I imagine they will keep injecting misinformation in form of ad-approved wordings for keywords. And the advertisers will need to pay for their misinformation to show up first.

                      Similar to the keywords that currently plague the search results on every major platform.

                      And with no traffic there will be no websites. Just those platforms like amazon, google, facebook and the like.

                      1 Reply Last reply
                      0
                      • eniko@mastodon.gamedev.placeE eniko@mastodon.gamedev.place

                        has google, which is primarily an ad company, thought through replacing search links with AI regurgitation? pretty sure if they cause an apocalypse on the web by no longer referring traffic, they lose their ad revenue too

                        or do they really think that people will just pay them to surface their stuff in AI chatboxes? cause, i don't think that's gonna go the way they think

                        like. what's the plan here? *is* there even a plan?

                        maia@mastodon.artM This user is from outside of this forum
                        maia@mastodon.artM This user is from outside of this forum
                        maia@mastodon.art
                        wrote last edited by
                        #12

                        @eniko they want to make people dependent on them for everything. then they can do whatever they want. that’s why they’re locking down their phones too

                        1 Reply Last reply
                        0
                        • eniko@mastodon.gamedev.placeE eniko@mastodon.gamedev.place

                          has google, which is primarily an ad company, thought through replacing search links with AI regurgitation? pretty sure if they cause an apocalypse on the web by no longer referring traffic, they lose their ad revenue too

                          or do they really think that people will just pay them to surface their stuff in AI chatboxes? cause, i don't think that's gonna go the way they think

                          like. what's the plan here? *is* there even a plan?

                          landelare@mastodon.gamedev.placeL This user is from outside of this forum
                          landelare@mastodon.gamedev.placeL This user is from outside of this forum
                          landelare@mastodon.gamedev.place
                          wrote last edited by
                          #13

                          @eniko I'm hoping the plan is one last rodeo before investment dries up.

                          1 Reply Last reply
                          0
                          • eniko@mastodon.gamedev.placeE eniko@mastodon.gamedev.place

                            has google, which is primarily an ad company, thought through replacing search links with AI regurgitation? pretty sure if they cause an apocalypse on the web by no longer referring traffic, they lose their ad revenue too

                            or do they really think that people will just pay them to surface their stuff in AI chatboxes? cause, i don't think that's gonna go the way they think

                            like. what's the plan here? *is* there even a plan?

                            mort@floss.socialM This user is from outside of this forum
                            mort@floss.socialM This user is from outside of this forum
                            mort@floss.social
                            wrote last edited by
                            #14

                            @eniko I honestly feel like nobody has a plan anymore other than to contort themselves into pretzels to demonstrate any kind of broad societal value in "AI". It seems like most of the big tech companies have collectively decided that *no* price is too great to sacrifice on the altar of AI. It's not about delivering products people want, it's about convincing society that it wants AI. I would normally say these sorts of things are about impressing shareholders but this is deeper than that

                            eniko@mastodon.gamedev.placeE 1 Reply Last reply
                            0
                            • mort@floss.socialM mort@floss.social

                              @eniko I honestly feel like nobody has a plan anymore other than to contort themselves into pretzels to demonstrate any kind of broad societal value in "AI". It seems like most of the big tech companies have collectively decided that *no* price is too great to sacrifice on the altar of AI. It's not about delivering products people want, it's about convincing society that it wants AI. I would normally say these sorts of things are about impressing shareholders but this is deeper than that

                              eniko@mastodon.gamedev.placeE This user is from outside of this forum
                              eniko@mastodon.gamedev.placeE This user is from outside of this forum
                              eniko@mastodon.gamedev.place
                              wrote last edited by
                              #15

                              @mort AI induced C-suite psychosis

                              1 Reply Last reply
                              0
                              • eniko@mastodon.gamedev.placeE eniko@mastodon.gamedev.place

                                has google, which is primarily an ad company, thought through replacing search links with AI regurgitation? pretty sure if they cause an apocalypse on the web by no longer referring traffic, they lose their ad revenue too

                                or do they really think that people will just pay them to surface their stuff in AI chatboxes? cause, i don't think that's gonna go the way they think

                                like. what's the plan here? *is* there even a plan?

                                thepi@urusai.socialT This user is from outside of this forum
                                thepi@urusai.socialT This user is from outside of this forum
                                thepi@urusai.social
                                wrote last edited by
                                #16

                                @eniko Google will become The Internet , then they'll ???, and then they'll PROFIT.

                                Then they'll shut it down for unclear reasons and we can all touch grass.

                                1 Reply Last reply
                                0
                                • eniko@mastodon.gamedev.placeE eniko@mastodon.gamedev.place

                                  has google, which is primarily an ad company, thought through replacing search links with AI regurgitation? pretty sure if they cause an apocalypse on the web by no longer referring traffic, they lose their ad revenue too

                                  or do they really think that people will just pay them to surface their stuff in AI chatboxes? cause, i don't think that's gonna go the way they think

                                  like. what's the plan here? *is* there even a plan?

                                  44@defcon.social4 This user is from outside of this forum
                                  44@defcon.social4 This user is from outside of this forum
                                  44@defcon.social
                                  wrote last edited by
                                  #17

                                  @eniko plan's make money printer go brr,
                                  ambivalent 2 how much the world burns around it

                                  1 Reply Last reply
                                  0
                                  • eniko@mastodon.gamedev.placeE eniko@mastodon.gamedev.place

                                    has google, which is primarily an ad company, thought through replacing search links with AI regurgitation? pretty sure if they cause an apocalypse on the web by no longer referring traffic, they lose their ad revenue too

                                    or do they really think that people will just pay them to surface their stuff in AI chatboxes? cause, i don't think that's gonna go the way they think

                                    like. what's the plan here? *is* there even a plan?

                                    sinvega@mas.toS This user is from outside of this forum
                                    sinvega@mas.toS This user is from outside of this forum
                                    sinvega@mas.to
                                    wrote last edited by
                                    #18

                                    @eniko hold all the infrastructure and "convenience" to ransom probably

                                    1 Reply Last reply
                                    0
                                    • eniko@mastodon.gamedev.placeE eniko@mastodon.gamedev.place

                                      has google, which is primarily an ad company, thought through replacing search links with AI regurgitation? pretty sure if they cause an apocalypse on the web by no longer referring traffic, they lose their ad revenue too

                                      or do they really think that people will just pay them to surface their stuff in AI chatboxes? cause, i don't think that's gonna go the way they think

                                      like. what's the plan here? *is* there even a plan?

                                      foxyloon@blimps.xyzF This user is from outside of this forum
                                      foxyloon@blimps.xyzF This user is from outside of this forum
                                      foxyloon@blimps.xyz
                                      wrote last edited by
                                      #19

                                      @eniko I think folks are on the right track here, but there's a big part of this that's being overlooked.

                                      It's all about data collection and controlling access to information freely available on the internet.

                                      They realized there's a subset of Internet users who bypass their ads entirely with adblockers, despite their best efforts to stop that from happening in recent years. That's why they'd rather replace their search engine with Gemini to get folk's personal data that way. It also serves the interest of the billionaires to obscure access to info that would "radicalize" folks, by having a chatbot presenting curated and digested "search results" while keeping tabs on who's asking for such things.

                                      This also seems to coincide with their efforts to lock down Android as well. Can't have folks "sideloading" apps to bypass all of this, now.

                                      1 Reply Last reply
                                      0
                                      • eniko@mastodon.gamedev.placeE eniko@mastodon.gamedev.place

                                        has google, which is primarily an ad company, thought through replacing search links with AI regurgitation? pretty sure if they cause an apocalypse on the web by no longer referring traffic, they lose their ad revenue too

                                        or do they really think that people will just pay them to surface their stuff in AI chatboxes? cause, i don't think that's gonna go the way they think

                                        like. what's the plan here? *is* there even a plan?

                                        kjhank@social.vivaldi.netK This user is from outside of this forum
                                        kjhank@social.vivaldi.netK This user is from outside of this forum
                                        kjhank@social.vivaldi.net
                                        wrote last edited by
                                        #20

                                        @eniko Of course there is: more AI. Then, if that doesn't help: more AI.

                                        1 Reply Last reply
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                                        • R relay@relay.publicsquare.global shared this topic
                                        • eniko@mastodon.gamedev.placeE eniko@mastodon.gamedev.place

                                          has google, which is primarily an ad company, thought through replacing search links with AI regurgitation? pretty sure if they cause an apocalypse on the web by no longer referring traffic, they lose their ad revenue too

                                          or do they really think that people will just pay them to surface their stuff in AI chatboxes? cause, i don't think that's gonna go the way they think

                                          like. what's the plan here? *is* there even a plan?

                                          flamingos_cant@mastodon.socialF This user is from outside of this forum
                                          flamingos_cant@mastodon.socialF This user is from outside of this forum
                                          flamingos_cant@mastodon.social
                                          wrote last edited by
                                          #21

                                          @eniko I'd attribute this to three things:

                                          1. They've mostly given up on innovating on computer interface. This LLM craze is in many ways an extension of the previous voice assistant one;
                                          2. LLMs are expensive and they salivate at the idea of you being dependent on them (see cloud storage);
                                          3. They're Google, exceedingly self-conscious and irrational. Managers saw people on Reddit and HN bigging up OpenClaw, Claude, etc and feared they're not 'innovating' enough. So they innovated (copied).

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