No F-150 in France?
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No F-150 in France? US automakers complain the EU blocks big trucks.
European buyers aren't interested in full-size trucks; US car industry doesn't care.
https://arstechnica.com/cars/2026/04/no-f-150-in-france-us-automakers-complain-the-eu-blocks-big-trucks/?utm_brand=arstechnica&utm_social-type=owned&utm_source=mastodon&utm_medium=social@arstechnica that thing is expensive, drinks too much and cannot (I presume) pass euro emissions ... so because their president decided US norms are good enough for everywhere we should just bow down and kiss his feet?
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@pdebruin Not too sure about that. Tons of Fords here. @arstechnica
@thejessiekirk @pdebruin @arstechnica Are you referring to the reaaonably sized care made and designed by Ford in Europe that you can't even buy in the US? Don't worry, it looks like they're mismanaging these into oblivion as well.
As for pickup trucks, I see very few around Germany, Netherlands, Belgium + some. Are they a thing elsewhere in Europe!? I hope not. -
No F-150 in France? US automakers complain the EU blocks big trucks.
European buyers aren't interested in full-size trucks; US car industry doesn't care.
https://arstechnica.com/cars/2026/04/no-f-150-in-france-us-automakers-complain-the-eu-blocks-big-trucks/?utm_brand=arstechnica&utm_social-type=owned&utm_source=mastodon&utm_medium=social@arstechnica I don't understand why anybody wants to drive such a crappy thing.
I drove one of this beasts (not a F150, but a pickup) once and it was very disappointing. I mean my first and only own car was a small car with 75 HP and this thing had 350 HP so I thought it would be more impressive, but I drove it to the Autobahn kicked the gas and more or less nothing happened.
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@arstechnica I don't understand why anybody wants to drive such a crappy thing.
I drove one of this beasts (not a F150, but a pickup) once and it was very disappointing. I mean my first and only own car was a small car with 75 HP and this thing had 350 HP so I thought it would be more impressive, but I drove it to the Autobahn kicked the gas and more or less nothing happened.
@arstechnica I mean it is big, but this is the only thing you can say about it, it’s neither practical (if you need space, you should get a van) nor is it any fun to drive. And then there’s the unnecessary waste of space.
The psychology behind why people drive cars like that is certainly interesting too. As a layman, terms like ‘suburban tank’ or ‘penis prosthesis’ spring to mind.
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No F-150 in France? US automakers complain the EU blocks big trucks.
European buyers aren't interested in full-size trucks; US car industry doesn't care.
https://arstechnica.com/cars/2026/04/no-f-150-in-france-us-automakers-complain-the-eu-blocks-big-trucks/?utm_brand=arstechnica&utm_social-type=owned&utm_source=mastodon&utm_medium=social@arstechnica as the Dutch saying goes: "Big truck, small dick". It is viewed as compensational behavior.
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No F-150 in France? US automakers complain the EU blocks big trucks.
European buyers aren't interested in full-size trucks; US car industry doesn't care.
https://arstechnica.com/cars/2026/04/no-f-150-in-france-us-automakers-complain-the-eu-blocks-big-trucks/?utm_brand=arstechnica&utm_social-type=owned&utm_source=mastodon&utm_medium=social@arstechnica for work vehicles, a van is better pretty much every time. Europeans know this. Security, weather protection, economy, safety...
A neighbour has a Ford Maverick, which is smaller than an F150. He's an earthworks engineering contractor and it's his work vehicle, so the truck is always covered in mud. He has a genuine use of a truck. But even a Maverick doesn't really fit in his parking space.
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@EugestShirley @GhostOnTheHalfShell @arstechnica the screeching sound of metal on stone, when this thing eventually has to back out, would be music to my ears.
@nowherefast @GhostOnTheHalfShell @arstechnica
My ears would cringe, but they often do. -
No F-150 in France? US automakers complain the EU blocks big trucks.
European buyers aren't interested in full-size trucks; US car industry doesn't care.
https://arstechnica.com/cars/2026/04/no-f-150-in-france-us-automakers-complain-the-eu-blocks-big-trucks/?utm_brand=arstechnica&utm_social-type=owned&utm_source=mastodon&utm_medium=social@arstechnica Yet people already import American cars, I'm already seeing some that have a turning indicator shared with the regular lights
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@thejessiekirk @pdebruin @arstechnica Are you referring to the reaaonably sized care made and designed by Ford in Europe that you can't even buy in the US? Don't worry, it looks like they're mismanaging these into oblivion as well.
As for pickup trucks, I see very few around Germany, Netherlands, Belgium + some. Are they a thing elsewhere in Europe!? I hope not.@cd_home Aye, the only ones I see here are Toyota Hilux used by motorway maintenence. @pdebruin @arstechnica
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No F-150 in France? US automakers complain the EU blocks big trucks.
European buyers aren't interested in full-size trucks; US car industry doesn't care.
https://arstechnica.com/cars/2026/04/no-f-150-in-france-us-automakers-complain-the-eu-blocks-big-trucks/?utm_brand=arstechnica&utm_social-type=owned&utm_source=mastodon&utm_medium=socialYeah well the US makers CANNOT force a foreign market to take their product if it's not wanted and doesn't sell... even if they want to.
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I can think of no bigger nightmare than trying to drive an F150 in Europe. They couldn't pay people to do that.
@RobotDiver
These things arrived in Australia about 10 years ago and now they're everywhere and banning them would cause an outcry. Best never let them in in the first place.
@arstechnica -
No F-150 in France? US automakers complain the EU blocks big trucks.
European buyers aren't interested in full-size trucks; US car industry doesn't care.
https://arstechnica.com/cars/2026/04/no-f-150-in-france-us-automakers-complain-the-eu-blocks-big-trucks/?utm_brand=arstechnica&utm_social-type=owned&utm_source=mastodon&utm_medium=social@arstechnica Just focus on the American market by selling monster trucks and tanks.
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No F-150 in France? US automakers complain the EU blocks big trucks.
European buyers aren't interested in full-size trucks; US car industry doesn't care.
https://arstechnica.com/cars/2026/04/no-f-150-in-france-us-automakers-complain-the-eu-blocks-big-trucks/?utm_brand=arstechnica&utm_social-type=owned&utm_source=mastodon&utm_medium=social@arstechnica ah the capitalist cry that the market don't want to buy their shit product so need the government to do something about it. socialism for the poor poor capitalists anyone?.
