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  3. The current state of the web assumes that the reader is an adversary to be trapped and monetized.

The current state of the web assumes that the reader is an adversary to be trapped and monetized.

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enshittificatiodarkpatternwebtechnologysocialmedia
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  • pheonix@hachyderm.ioP pheonix@hachyderm.io

    @eishiya Aha good point! you hit the nail on the head.

    As browsers like Safari and Firefox have started aggressively throttling third-party cookies and cross-site tracking, the publishers might be panicking. The only way for them to maintain deep, device-level telemetry and completely bypass ad-blockers is to force you into their native sandbox.

    I might borrow your term 'soft lock-in' in the future. It makes total sense for the suits looking at avg revenue per user, even if it is hostile to the open web 😭

    eishiya@mastodon.artE This user is from outside of this forum
    eishiya@mastodon.artE This user is from outside of this forum
    eishiya@mastodon.art
    wrote last edited by
    #23

    @pheonix Something else I hadn't considered that helps explain why these apps get made, perhaps even initially in good faith, is that many mobile users are reluctant to use web browsers. Their app store is the first place they look, rather than a web search engine. A publisher that doesn't want to miss those readers will therefore want to show up in the app store.

    And then the "benefits" of a more publisher-controlled experience would make them want to direct their web users to the app too.

    1 Reply Last reply
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    • jackyan@mastodon.socialJ jackyan@mastodon.social

      @pheonix Excellent analysis! We’ve been going the opposite way since the start of 2025—removing advertisers and networks who track at a cost to ourselves, but in the hope readers will choose to support us in other ways (e.g. buying our magazine in PDF form or as a hard copy). So far few have cared but I am doing it out of principle. We started publishing online in the 1990s.
      We are not perfect as we use services that still have trackers but hopefully our pages aren’t as heavy as this.

      pheonix@hachyderm.ioP This user is from outside of this forum
      pheonix@hachyderm.ioP This user is from outside of this forum
      pheonix@hachyderm.io
      wrote last edited by
      #24

      @jackyan I think that's a very noble strategy and it shows that you, as a publisher are also mindful about how readers experience the final product. Thanks for reading! 🙏

      1 Reply Last reply
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      • pheonix@hachyderm.ioP pheonix@hachyderm.io

        The current state of the web assumes that the reader is an adversary to be trapped and monetized.

        When a news website forces you through three dismissive actions just to read a headline, they are burning your cognitive budget before delivering any value. You are greeted by a cookie banner taking up the bottom 30% of your screen, a "Subscribe!" modal dead center, an autoplaying video pinned to the corner and a prompt begging to send you push notifications.

        I wrote about the state of news websites. Would love to hear your thoughts✨🙏

        Link Preview Image
        The 49MB Web Page

        A look at modern news websites. How programmatic ad-tech, huge payloads and hostile architecture destroyed the reading experience.

        favicon

        (thatshubham.com)

        #enshittification #darkpattern #web #technology #socialmedia #indieweb #ux #privacy

        the_bogolepov@mastodon.artT This user is from outside of this forum
        the_bogolepov@mastodon.artT This user is from outside of this forum
        the_bogolepov@mastodon.art
        wrote last edited by
        #25

        @pheonix it sometimes feels to me as if the whole world is shouting at me. thank you for your voice!

        pheonix@hachyderm.ioP 1 Reply Last reply
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        • pheonix@hachyderm.ioP pheonix@hachyderm.io

          The current state of the web assumes that the reader is an adversary to be trapped and monetized.

          When a news website forces you through three dismissive actions just to read a headline, they are burning your cognitive budget before delivering any value. You are greeted by a cookie banner taking up the bottom 30% of your screen, a "Subscribe!" modal dead center, an autoplaying video pinned to the corner and a prompt begging to send you push notifications.

          I wrote about the state of news websites. Would love to hear your thoughts✨🙏

          Link Preview Image
          The 49MB Web Page

          A look at modern news websites. How programmatic ad-tech, huge payloads and hostile architecture destroyed the reading experience.

          favicon

          (thatshubham.com)

          #enshittification #darkpattern #web #technology #socialmedia #indieweb #ux #privacy

          log@mastodon.sdf.orgL This user is from outside of this forum
          log@mastodon.sdf.orgL This user is from outside of this forum
          log@mastodon.sdf.org
          wrote last edited by
          #26

          @pheonix I use a script blocker. News sites are often the worst offenders when it comes to presenting a completely unusable document on first page load, and 30+ domains other than the one serving the base document that want to run scripts. This is especially grievous if the content is a video clip from a broadcast television station. You have to guess which panel of the adware-newsware quilt operates the content you wanted, and which are adware and trackers. Enshittified web.

          pheonix@hachyderm.ioP 1 Reply Last reply
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          • log@mastodon.sdf.orgL log@mastodon.sdf.org

            @pheonix I use a script blocker. News sites are often the worst offenders when it comes to presenting a completely unusable document on first page load, and 30+ domains other than the one serving the base document that want to run scripts. This is especially grievous if the content is a video clip from a broadcast television station. You have to guess which panel of the adware-newsware quilt operates the content you wanted, and which are adware and trackers. Enshittified web.

            pheonix@hachyderm.ioP This user is from outside of this forum
            pheonix@hachyderm.ioP This user is from outside of this forum
            pheonix@hachyderm.io
            wrote last edited by
            #27

            @log IKR. Such is the state of web these days..

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            • pheonix@hachyderm.ioP This user is from outside of this forum
              pheonix@hachyderm.ioP This user is from outside of this forum
              pheonix@hachyderm.io
              wrote last edited by
              #28

              @arrrg Holy smokes! Needs to be in some kind of hall of fame with those numbers 😳

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              • the_bogolepov@mastodon.artT the_bogolepov@mastodon.art

                @pheonix it sometimes feels to me as if the whole world is shouting at me. thank you for your voice!

                pheonix@hachyderm.ioP This user is from outside of this forum
                pheonix@hachyderm.ioP This user is from outside of this forum
                pheonix@hachyderm.io
                wrote last edited by
                #29

                @the_bogolepov thank you!!

                1 Reply Last reply
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                • pheonix@hachyderm.ioP pheonix@hachyderm.io

                  The current state of the web assumes that the reader is an adversary to be trapped and monetized.

                  When a news website forces you through three dismissive actions just to read a headline, they are burning your cognitive budget before delivering any value. You are greeted by a cookie banner taking up the bottom 30% of your screen, a "Subscribe!" modal dead center, an autoplaying video pinned to the corner and a prompt begging to send you push notifications.

                  I wrote about the state of news websites. Would love to hear your thoughts✨🙏

                  Link Preview Image
                  The 49MB Web Page

                  A look at modern news websites. How programmatic ad-tech, huge payloads and hostile architecture destroyed the reading experience.

                  favicon

                  (thatshubham.com)

                  #enshittification #darkpattern #web #technology #socialmedia #indieweb #ux #privacy

                  x0@dragonscave.spaceX This user is from outside of this forum
                  x0@dragonscave.spaceX This user is from outside of this forum
                  x0@dragonscave.space
                  wrote last edited by
                  #30

                  @pheonix An interesting overlap here is with accessibility. Specifically screen reader accessibility is my angle, but cognative load is a real thing and curves differently, and any visual issues would become problematic with what you point out. But take screen readers. Assuming the article isn't paywalled, if we don't have an ad blocker, all those ad frames literally slow down navigation of the entire page, including arrowing through the text, the modals can be half visible and sometimes not actually in focus but disable interaction with the page, and those frames? Not a single ad frame in the history of ever has ever been accessible. They generate text that's marked as inserted over and over again, with image links who's alt text is a stream of easily hundreds of characters, the raw text of an add link. I saw one of those reach 900 characters. We don't even know what they're advertising And the user has to navigate *through* every one of these, there is no such thing as skimming. Sure, we could navigate by heading or something, but there's actual text below that frame without any markup besides not in the frame. NVDA, at least, provides a gesture that says exit current container from the bottom, so you should be able to get out oa f rame that way, except there is a combination of nesting and chains going on. Without uBLock origin, most of the web is downright completely unusable. And on iOS? We just don't browse the web.

                  x0@dragonscave.spaceX 1 Reply Last reply
                  0
                  • x0@dragonscave.spaceX x0@dragonscave.space

                    @pheonix An interesting overlap here is with accessibility. Specifically screen reader accessibility is my angle, but cognative load is a real thing and curves differently, and any visual issues would become problematic with what you point out. But take screen readers. Assuming the article isn't paywalled, if we don't have an ad blocker, all those ad frames literally slow down navigation of the entire page, including arrowing through the text, the modals can be half visible and sometimes not actually in focus but disable interaction with the page, and those frames? Not a single ad frame in the history of ever has ever been accessible. They generate text that's marked as inserted over and over again, with image links who's alt text is a stream of easily hundreds of characters, the raw text of an add link. I saw one of those reach 900 characters. We don't even know what they're advertising And the user has to navigate *through* every one of these, there is no such thing as skimming. Sure, we could navigate by heading or something, but there's actual text below that frame without any markup besides not in the frame. NVDA, at least, provides a gesture that says exit current container from the bottom, so you should be able to get out oa f rame that way, except there is a combination of nesting and chains going on. Without uBLock origin, most of the web is downright completely unusable. And on iOS? We just don't browse the web.

                    x0@dragonscave.spaceX This user is from outside of this forum
                    x0@dragonscave.spaceX This user is from outside of this forum
                    x0@dragonscave.space
                    wrote last edited by
                    #31

                    @pheonix Also, if you think the text shifting down a bit is bad and destroys spatial mapping? Try the reading cursor being thrown randomly about the page or up to the top every time one of those loads, because the sheer scope of the DOM refresh caused it to scramble and lose its place. Like if you were reading a book and kept getting randomly jumped back to the beginning of the chapter or somewhere 15 pages from where you are now.

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                    • pixelate@tweesecake.socialP pixelate@tweesecake.social shared this topic
                    • pheonix@hachyderm.ioP pheonix@hachyderm.io

                      The current state of the web assumes that the reader is an adversary to be trapped and monetized.

                      When a news website forces you through three dismissive actions just to read a headline, they are burning your cognitive budget before delivering any value. You are greeted by a cookie banner taking up the bottom 30% of your screen, a "Subscribe!" modal dead center, an autoplaying video pinned to the corner and a prompt begging to send you push notifications.

                      I wrote about the state of news websites. Would love to hear your thoughts✨🙏

                      Link Preview Image
                      The 49MB Web Page

                      A look at modern news websites. How programmatic ad-tech, huge payloads and hostile architecture destroyed the reading experience.

                      favicon

                      (thatshubham.com)

                      #enshittification #darkpattern #web #technology #socialmedia #indieweb #ux #privacy

                      kkarhan@infosec.spaceK This user is from outside of this forum
                      kkarhan@infosec.spaceK This user is from outside of this forum
                      kkarhan@infosec.space
                      wrote last edited by
                      #32

                      @pheonix personally, I have zero tolerance for the abuse and consent violations of websites, as they burned through all my patience to the point that I not only ran out of spoons, but also forks and chopsticks and only have knifes remaining.

                      And the only winning move re: #Enshittification is to refuse to submit to it!

                      Kevin Karhan :verified: (@kkarhan@infosec.space)

                      @whybird@aus.social @pheonix@hachyderm.io @gruber@mastodon.social yeah, the #Enshittification is fucking real… - I don't like #ReadyPlayerOne [becoming](https://www.youtube.com/watch?v=KpPE85Jogjw) #reality!

                      favicon

                      Infosec.Space (infosec.space)

                      kkarhan@infosec.spaceK pheonix@hachyderm.ioP 2 Replies Last reply
                      0
                      • kkarhan@infosec.spaceK kkarhan@infosec.space

                        @pheonix personally, I have zero tolerance for the abuse and consent violations of websites, as they burned through all my patience to the point that I not only ran out of spoons, but also forks and chopsticks and only have knifes remaining.

                        And the only winning move re: #Enshittification is to refuse to submit to it!

                        Kevin Karhan :verified: (@kkarhan@infosec.space)

                        @whybird@aus.social @pheonix@hachyderm.io @gruber@mastodon.social yeah, the #Enshittification is fucking real… - I don't like #ReadyPlayerOne [becoming](https://www.youtube.com/watch?v=KpPE85Jogjw) #reality!

                        favicon

                        Infosec.Space (infosec.space)

                        kkarhan@infosec.spaceK This user is from outside of this forum
                        kkarhan@infosec.spaceK This user is from outside of this forum
                        kkarhan@infosec.space
                        wrote last edited by
                        #33

                        @pheonix #WhatsMissing is not just people refusing to do so, but to quid-pro-quo this shit with more aggressive #Contermeasures than ever before.

                        • Literally using @torproject / #TorBrowser on highest safety settings and blocking all the #JavaScript #malware before it even gets loaded.
                        • Cuz otherwise we'll see this abuse only get worse!
                        kkarhan@infosec.spaceK 1 Reply Last reply
                        0
                        • kkarhan@infosec.spaceK kkarhan@infosec.space

                          @pheonix #WhatsMissing is not just people refusing to do so, but to quid-pro-quo this shit with more aggressive #Contermeasures than ever before.

                          • Literally using @torproject / #TorBrowser on highest safety settings and blocking all the #JavaScript #malware before it even gets loaded.
                          • Cuz otherwise we'll see this abuse only get worse!
                          kkarhan@infosec.spaceK This user is from outside of this forum
                          kkarhan@infosec.spaceK This user is from outside of this forum
                          kkarhan@infosec.space
                          wrote last edited by
                          #34

                          @pheonix Some folks claimed this #Enshittification is basically "brain rape" but I consider this a bad, distasteful comparison.

                          • Tho I can see why people come to that conclusion...
                          1 Reply Last reply
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                          • kkarhan@infosec.spaceK kkarhan@infosec.space

                            @pheonix personally, I have zero tolerance for the abuse and consent violations of websites, as they burned through all my patience to the point that I not only ran out of spoons, but also forks and chopsticks and only have knifes remaining.

                            And the only winning move re: #Enshittification is to refuse to submit to it!

                            Kevin Karhan :verified: (@kkarhan@infosec.space)

                            @whybird@aus.social @pheonix@hachyderm.io @gruber@mastodon.social yeah, the #Enshittification is fucking real… - I don't like #ReadyPlayerOne [becoming](https://www.youtube.com/watch?v=KpPE85Jogjw) #reality!

                            favicon

                            Infosec.Space (infosec.space)

                            pheonix@hachyderm.ioP This user is from outside of this forum
                            pheonix@hachyderm.ioP This user is from outside of this forum
                            pheonix@hachyderm.io
                            wrote last edited by
                            #35

                            @kkarhan that video ought to come with a TW cause wow, we're moving in that direction pretty fast.

                            kkarhan@infosec.spaceK 1 Reply Last reply
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                            • pheonix@hachyderm.ioP pheonix@hachyderm.io

                              @kkarhan that video ought to come with a TW cause wow, we're moving in that direction pretty fast.

                              kkarhan@infosec.spaceK This user is from outside of this forum
                              kkarhan@infosec.spaceK This user is from outside of this forum
                              kkarhan@infosec.space
                              wrote last edited by
                              #36

                              @pheonix exactly!

                              1 Reply Last reply
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                              • pheonix@hachyderm.ioP pheonix@hachyderm.io

                                The current state of the web assumes that the reader is an adversary to be trapped and monetized.

                                When a news website forces you through three dismissive actions just to read a headline, they are burning your cognitive budget before delivering any value. You are greeted by a cookie banner taking up the bottom 30% of your screen, a "Subscribe!" modal dead center, an autoplaying video pinned to the corner and a prompt begging to send you push notifications.

                                I wrote about the state of news websites. Would love to hear your thoughts✨🙏

                                Link Preview Image
                                The 49MB Web Page

                                A look at modern news websites. How programmatic ad-tech, huge payloads and hostile architecture destroyed the reading experience.

                                favicon

                                (thatshubham.com)

                                #enshittification #darkpattern #web #technology #socialmedia #indieweb #ux #privacy

                                forst@mastodon.socialF This user is from outside of this forum
                                forst@mastodon.socialF This user is from outside of this forum
                                forst@mastodon.social
                                wrote last edited by
                                #37

                                @pheonix Thank you for this write-up! Similar trend as with CPU and RAM. We have a lot more compute nowadays, so let's spend it a lot less efficiently (ugh).

                                This made me wonder though, how much of this bloat disappears if you start paying? Do they still shove ads and autoplay videos in your face? (I don't have high hopes here)

                                1 Reply Last reply
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                                • pheonix@hachyderm.ioP pheonix@hachyderm.io

                                  The current state of the web assumes that the reader is an adversary to be trapped and monetized.

                                  When a news website forces you through three dismissive actions just to read a headline, they are burning your cognitive budget before delivering any value. You are greeted by a cookie banner taking up the bottom 30% of your screen, a "Subscribe!" modal dead center, an autoplaying video pinned to the corner and a prompt begging to send you push notifications.

                                  I wrote about the state of news websites. Would love to hear your thoughts✨🙏

                                  Link Preview Image
                                  The 49MB Web Page

                                  A look at modern news websites. How programmatic ad-tech, huge payloads and hostile architecture destroyed the reading experience.

                                  favicon

                                  (thatshubham.com)

                                  #enshittification #darkpattern #web #technology #socialmedia #indieweb #ux #privacy

                                  rachelplusplus@tech.lgbtR This user is from outside of this forum
                                  rachelplusplus@tech.lgbtR This user is from outside of this forum
                                  rachelplusplus@tech.lgbt
                                  wrote last edited by
                                  #38

                                  @pheonix Good article! One thing I will say is that I don't like the thing where pages have header bars which disappear on scroll-down and reappear on scroll-up.

                                  Often I'll scroll a page to put the start of the the paragraph I'm reading right at the top of the screen. But that's almost impossible to do if, instead of just making a small adjustment, the up/down arrow keys also summon/dismiss a giant header bar. Much prefer websites which keep it simple and leave the header at the top of the page, where I can find it if and when I want it.

                                  1 Reply Last reply
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                                  • pheonix@hachyderm.ioP pheonix@hachyderm.io

                                    The current state of the web assumes that the reader is an adversary to be trapped and monetized.

                                    When a news website forces you through three dismissive actions just to read a headline, they are burning your cognitive budget before delivering any value. You are greeted by a cookie banner taking up the bottom 30% of your screen, a "Subscribe!" modal dead center, an autoplaying video pinned to the corner and a prompt begging to send you push notifications.

                                    I wrote about the state of news websites. Would love to hear your thoughts✨🙏

                                    Link Preview Image
                                    The 49MB Web Page

                                    A look at modern news websites. How programmatic ad-tech, huge payloads and hostile architecture destroyed the reading experience.

                                    favicon

                                    (thatshubham.com)

                                    #enshittification #darkpattern #web #technology #socialmedia #indieweb #ux #privacy

                                    peterfr@mastodon.artP This user is from outside of this forum
                                    peterfr@mastodon.artP This user is from outside of this forum
                                    peterfr@mastodon.art
                                    wrote last edited by
                                    #39

                                    @pheonix old but gold

                                    "The Website Obesity Crisis"

                                    Link Preview Image
                                    The Website Obesity Crisis

                                    favicon

                                    (idlewords.com)

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                                    • pheonix@hachyderm.ioP pheonix@hachyderm.io

                                      The current state of the web assumes that the reader is an adversary to be trapped and monetized.

                                      When a news website forces you through three dismissive actions just to read a headline, they are burning your cognitive budget before delivering any value. You are greeted by a cookie banner taking up the bottom 30% of your screen, a "Subscribe!" modal dead center, an autoplaying video pinned to the corner and a prompt begging to send you push notifications.

                                      I wrote about the state of news websites. Would love to hear your thoughts✨🙏

                                      Link Preview Image
                                      The 49MB Web Page

                                      A look at modern news websites. How programmatic ad-tech, huge payloads and hostile architecture destroyed the reading experience.

                                      favicon

                                      (thatshubham.com)

                                      #enshittification #darkpattern #web #technology #socialmedia #indieweb #ux #privacy

                                      pheonix@hachyderm.ioP This user is from outside of this forum
                                      pheonix@hachyderm.ioP This user is from outside of this forum
                                      pheonix@hachyderm.io
                                      wrote last edited by
                                      #40

                                      I've been told this article has become required reading in the CS department of Grinnell College and was featured by the International News Media Association as well.

                                      It is mind-boggling how many people, across nationalities and language-barriers have come out and mirrored their frustrations with the current state of online news outlets.

                                      I wrote this from a quiet room, alone, trying to articulate something that had been bothering me for years. I didn't expect it to travel this far or be translated into this many conversations.

                                      It reminded me that the most useful thing you can do is simply be precise about a problem other people haven't had the words for yet. That's what I want to keep doing. The web has more of these problems waiting to be documented clearly. I have a list of other things that need describing. Watch this space.

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