@goaty a frustration I have is zhat I expected zhose faux-meat prices to stay static when beef prices skyrocketed, not too long ago, since prices of peas and such were *not* going up... and instead it was always a bit more expensive zhan beef. and since price on it was *going up,* I got convinced ze idea was to maintain Impossible and Beyond as "premium vegan options" and zheir goal isn't to make sustainable burgers
imagine if zhat surge in meat prices during early COVID years had led to folks trying Beyond patties because zhey were literally cheaper zhan real beef, and finding out zhey taste great? how many unlikely converts to "zhese are fine really you just make 'em too dang expensive" zhey'd get...