@Haste I've run into a small handful of reporters and journalists who've done that, along with a few other content creators who... don't really engage with folks but are here to just drop self-promo and that's that.
I don't really mind certain kinds of self-promo (e.g., "I wrote a thing!" or "I made a thing!"), especially when it's nested within genuine interaction or other interesting posts (even if it's shitposting with another person). I love seeing people drop their art (whatever it is) or writing, and it's given me a lot of cool and new perspectives I haven't otherwise found.
But I think if more journalists and reporters actually engaged with people, it might alleviate (not solve) the issue of how a bunch of 'em forgot who they claim they write for and inform. It might even get a few to stop doing disinformation or strong one-sided perspectives of news stories (e.g., when all of their info for a story comes primarily from cops or corporate mouthpieces without further looking into it).