We research and educate about digital fairness.Digital markets claim to offer choice and convenience, but too often they rely on manipulation, opaque systems, and unequal power relations. From deceptive design and personalised pricing to constant tracking, many online services are built to extract consent and data rather than protect people. A fair internet means recognising that these harms are structural, not individual failures. It means strengthening consumer rights, transparency, and collective protections - so people don’t have to navigate digital markets alone or blame themselves for systems designed against them.
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