CIRCLE WITH A DOT

@ultranurd yes the expectation is that Star Trek = huge and movie like. And Paramount keeps thinking Star Trek = new subscribers. But they are too late to that game by a lot and with too little else to back it up. I think a lot of people would love it if it was where they are but won’t go out of their way for it. Just like a lot of movies these days.

@ultranurd I think that Paramount Plus just doesn’t matter enough as a service to be the home of anything this expensive. The audience doesn’t exist _on that platform_ which is like… 5th? 6th? on the list? The shift needs to be spend budgets that serve today’s audience size, don’t assume big spend leads to big acquisition.