@ariaflame @nixCraft correct. LLM is just that: a huge index of cr@p. So to use it as a search engine is actually a good and correct thing. The other problem is that they (providers, Google in this case) will basically use it to enforce paid content and promote products. This will entshittify this much faster. But from the pure technology perspective it is actually a correct move.
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New site: google just killed search https://techcrunch.com/2026/05/19/google-search-as-you-know-it-is-over/ -
New site: google just killed search https://techcrunch.com/2026/05/19/google-search-as-you-know-it-is-over/@nixCraft I think you're mixing up two things: AI search hurting traffic economics for the open web — real concern.
The old search already became miserable years ago because of SEO sludge, content farms and keyword voodoo.
LLMs understanding intent instead of forcing users to guess magic keywords is actually a huge UX improvement.
The challenge is preserving incentives for open knowledge, not preserving "10 blue links + SEO warfare" forever.
So let's agree to disagree.
