CIRCLE WITH A DOT

@KatyElphinstone @jessica Maybe she meant "all or nothing"?

Sentences like "Yes, the planet is dying, but think of the share holders", or "Yes, we should save the environment, but actually doing anything is inconvenient, so maybe not?" just don't sit right for anyone thinking this through.

Hell, yes, we do need to do whatever it takes to save the environment. Seeing that as non-negotiable and not wanting to tone it down for the sake of profit or convenience would be perceived as "inflexible black and white thinking" by anyone who has a "more flexible" view of the situation and weighs profit or convenience against long term survivability.

Weighing the pros and cons of saving the environment and deciding that nothing is worth causing even more destruction seems reasonable to me, but is of course as "black and white" as it can get.

@KatyElphinstone That may be why traditional advertisement doesn't work on us - we simply don't trust it.

Speaking for myself, no matter how promising an advertisement looks, I'll ignore it simply because it's advertisement. It's not a trustworthy source of information. Broken promises is all I'll ever expect from advertisement.

(That framing would also indicate what type of advertisement does work: anything from a trustworthy source, for example product information or recommendations contained in articles or blog posts from authors we consider reliable.)