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  3. New site: google just killed search https://techcrunch.com/2026/05/19/google-search-as-you-know-it-is-over/

New site: google just killed search https://techcrunch.com/2026/05/19/google-search-as-you-know-it-is-over/

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  • isbm@mastodon.socialI isbm@mastodon.social

    @nixCraft I think you're mixing up two things: AI search hurting traffic economics for the open web — real concern.

    The old search already became miserable years ago because of SEO sludge, content farms and keyword voodoo.

    LLMs understanding intent instead of forcing users to guess magic keywords is actually a huge UX improvement.

    The challenge is preserving incentives for open knowledge, not preserving "10 blue links + SEO warfare" forever.

    So let's agree to disagree. 😘

    sar@social.elderlogs.netS This user is from outside of this forum
    sar@social.elderlogs.netS This user is from outside of this forum
    sar@social.elderlogs.net
    wrote last edited by
    #25

    @isbm @nixCraft

    If the only search experience you've ever had is Google, then sure, you do you. But it was out-paced by other providers with better results years ago, and as such your description and resulting conclusion is flawed and out-dated.

    1 Reply Last reply
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    • albertcardona@mathstodon.xyzA albertcardona@mathstodon.xyz

      @nixCraft

      Aren’t they saying, in the absence of web search, use web rings and human-curated indices/directories of relevant pages? Didn’t work that badly back in 1998. Was a lot more local too.

      Wikipedia, OpenAlex, ORCID, web archive, and many other repositories have their own search engines. A link to these online resources may suffice. And regionally focused efforts to relate e.g. businesses with locations of a map like @lokjo does also help.

      Perhaps all we need to do is ignore Google and move on?

      albertcardona@mathstodon.xyzA This user is from outside of this forum
      albertcardona@mathstodon.xyzA This user is from outside of this forum
      albertcardona@mathstodon.xyz
      wrote last edited by
      #26

      @nixCraft @lokjo

      The indie blog initiative is a good one too: https://mathstodon.xyz/@indieblog@indieweb.social

      As is the humans.txt for personal web pages https://humanstxt.org/

      1 Reply Last reply
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      • nixcraft@mastodon.socialN nixcraft@mastodon.social

        New site: google just killed search https://techcrunch.com/2026/05/19/google-search-as-you-know-it-is-over/

        yeah, we know. We saw a massive drop in SO/Wikipedia traffic over the last 2 years, so yday's announcement was just closing the deal. Google has officially killed the web that was made of links. It is now a giant box that steals web pages/images/videos from all websites and pretends to know everything with its model and weights often with lots of wrong information. I hope this madness leads to a better search engine and EOL of Google.

        whasdah@mastodon.socialW This user is from outside of this forum
        whasdah@mastodon.socialW This user is from outside of this forum
        whasdah@mastodon.social
        wrote last edited by
        #27

        @nixCraft isn't Qwant a decent european alternative ? #google #searchengine #qwant
        www.qwant.com

        1 Reply Last reply
        0
        • isbm@mastodon.socialI isbm@mastodon.social

          @nixCraft I think you're mixing up two things: AI search hurting traffic economics for the open web — real concern.

          The old search already became miserable years ago because of SEO sludge, content farms and keyword voodoo.

          LLMs understanding intent instead of forcing users to guess magic keywords is actually a huge UX improvement.

          The challenge is preserving incentives for open knowledge, not preserving "10 blue links + SEO warfare" forever.

          So let's agree to disagree. 😘

          ariaflame@masto.aiA This user is from outside of this forum
          ariaflame@masto.aiA This user is from outside of this forum
          ariaflame@masto.ai
          wrote last edited by
          #28

          @isbm @nixCraft They don't understand intent. They're not intelligent. They don't know what you want. They just have statistical models that predict what the average person might want. Whether it is what you want is irrelevant.

          isbm@mastodon.socialI 1 Reply Last reply
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          • nixcraft@mastodon.socialN nixcraft@mastodon.social

            New site: google just killed search https://techcrunch.com/2026/05/19/google-search-as-you-know-it-is-over/

            yeah, we know. We saw a massive drop in SO/Wikipedia traffic over the last 2 years, so yday's announcement was just closing the deal. Google has officially killed the web that was made of links. It is now a giant box that steals web pages/images/videos from all websites and pretends to know everything with its model and weights often with lots of wrong information. I hope this madness leads to a better search engine and EOL of Google.

            ratsammich@mastodon.socialR This user is from outside of this forum
            ratsammich@mastodon.socialR This user is from outside of this forum
            ratsammich@mastodon.social
            wrote last edited by
            #29

            @nixCraft
            This is why I use alternative search engines now and when I do use google I use the timeframe options to only search before 2019.

            1 Reply Last reply
            0
            • nixcraft@mastodon.socialN nixcraft@mastodon.social

              New site: google just killed search https://techcrunch.com/2026/05/19/google-search-as-you-know-it-is-over/

              yeah, we know. We saw a massive drop in SO/Wikipedia traffic over the last 2 years, so yday's announcement was just closing the deal. Google has officially killed the web that was made of links. It is now a giant box that steals web pages/images/videos from all websites and pretends to know everything with its model and weights often with lots of wrong information. I hope this madness leads to a better search engine and EOL of Google.

              zetabeta@mastodon.socialZ This user is from outside of this forum
              zetabeta@mastodon.socialZ This user is from outside of this forum
              zetabeta@mastodon.social
              wrote last edited by
              #30

              @nixCraft
              how the phrase goes: everything alphabet inc touches, it turns into 💩 .

              is android next !?

              Link Preview Image
              Keep Android Open

              Your phone is about to stop being yours. In September 2026, Google will block every Android app whose developer hasn't registered with them.

              favicon

              (keepandroidopen.org)

              is there a search box in your android screen !?

              will there be a.i. generated ads in your android screen !?

              1 Reply Last reply
              0
              • nixcraft@mastodon.socialN nixcraft@mastodon.social

                New site: google just killed search https://techcrunch.com/2026/05/19/google-search-as-you-know-it-is-over/

                yeah, we know. We saw a massive drop in SO/Wikipedia traffic over the last 2 years, so yday's announcement was just closing the deal. Google has officially killed the web that was made of links. It is now a giant box that steals web pages/images/videos from all websites and pretends to know everything with its model and weights often with lots of wrong information. I hope this madness leads to a better search engine and EOL of Google.

                alandvalonline@mastodon.socialA This user is from outside of this forum
                alandvalonline@mastodon.socialA This user is from outside of this forum
                alandvalonline@mastodon.social
                wrote last edited by
                #31

                @nixCraft Wouldn't know. Switched to a real search engine a long time ago. One that doesn't track you, sell you ads, tell you what it thinks you meant, or use AI. Insert YOUR favorite name here....

                1 Reply Last reply
                0
                • nixcraft@mastodon.socialN nixcraft@mastodon.social

                  New site: google just killed search https://techcrunch.com/2026/05/19/google-search-as-you-know-it-is-over/

                  yeah, we know. We saw a massive drop in SO/Wikipedia traffic over the last 2 years, so yday's announcement was just closing the deal. Google has officially killed the web that was made of links. It is now a giant box that steals web pages/images/videos from all websites and pretends to know everything with its model and weights often with lots of wrong information. I hope this madness leads to a better search engine and EOL of Google.

                  fedihacker@masto.esF This user is from outside of this forum
                  fedihacker@masto.esF This user is from outside of this forum
                  fedihacker@masto.es
                  wrote last edited by
                  #32

                  @nixCraft Google is not a search engine anymore.

                  I'm using Ecosia right now, but they added AI overviews too, and have a chatbot tab. I don't know how they can claim any kind of "eco".

                  disisdeguey@expressional.socialD 1 Reply Last reply
                  0
                  • nixcraft@mastodon.socialN nixcraft@mastodon.social

                    New site: google just killed search https://techcrunch.com/2026/05/19/google-search-as-you-know-it-is-over/

                    yeah, we know. We saw a massive drop in SO/Wikipedia traffic over the last 2 years, so yday's announcement was just closing the deal. Google has officially killed the web that was made of links. It is now a giant box that steals web pages/images/videos from all websites and pretends to know everything with its model and weights often with lots of wrong information. I hope this madness leads to a better search engine and EOL of Google.

                    knutson_brain@sfba.socialK This user is from outside of this forum
                    knutson_brain@sfba.socialK This user is from outside of this forum
                    knutson_brain@sfba.social
                    wrote last edited by
                    #33

                    @nixCraft
                    #enshittification : search edition

                    1 Reply Last reply
                    0
                    • nixcraft@mastodon.socialN nixcraft@mastodon.social

                      New site: google just killed search https://techcrunch.com/2026/05/19/google-search-as-you-know-it-is-over/

                      yeah, we know. We saw a massive drop in SO/Wikipedia traffic over the last 2 years, so yday's announcement was just closing the deal. Google has officially killed the web that was made of links. It is now a giant box that steals web pages/images/videos from all websites and pretends to know everything with its model and weights often with lots of wrong information. I hope this madness leads to a better search engine and EOL of Google.

                      mms@mastodon.bsd.cafeM This user is from outside of this forum
                      mms@mastodon.bsd.cafeM This user is from outside of this forum
                      mms@mastodon.bsd.cafe
                      wrote last edited by
                      #34

                      @nixCraft so: time to block gogglebot as it gives nothing back.

                      Or are they using the chinese "random residential ip and chrome" tactic now?

                      1 Reply Last reply
                      0
                      • nixcraft@mastodon.socialN nixcraft@mastodon.social

                        New site: google just killed search https://techcrunch.com/2026/05/19/google-search-as-you-know-it-is-over/

                        yeah, we know. We saw a massive drop in SO/Wikipedia traffic over the last 2 years, so yday's announcement was just closing the deal. Google has officially killed the web that was made of links. It is now a giant box that steals web pages/images/videos from all websites and pretends to know everything with its model and weights often with lots of wrong information. I hope this madness leads to a better search engine and EOL of Google.

                        scottytrees@mastodon.socialS This user is from outside of this forum
                        scottytrees@mastodon.socialS This user is from outside of this forum
                        scottytrees@mastodon.social
                        wrote last edited by
                        #35

                        @nixCraft can't say I really care 🤷️

                        1 Reply Last reply
                        0
                        • nixcraft@mastodon.socialN nixcraft@mastodon.social

                          New site: google just killed search https://techcrunch.com/2026/05/19/google-search-as-you-know-it-is-over/

                          yeah, we know. We saw a massive drop in SO/Wikipedia traffic over the last 2 years, so yday's announcement was just closing the deal. Google has officially killed the web that was made of links. It is now a giant box that steals web pages/images/videos from all websites and pretends to know everything with its model and weights often with lots of wrong information. I hope this madness leads to a better search engine and EOL of Google.

                          N This user is from outside of this forum
                          N This user is from outside of this forum
                          norabell@pleroma.snowebell.cc
                          wrote last edited by
                          #36
                          @nixCraft How have people not caught on to this yet? It's been the pretty obvious goal for years.

                          Don't use google y'all, find a metasearch engine you like. I'm partial to omnisearch from bwaaa.monster. It searches DDG, Mojeek, Startpage, and yahoo. I'm not sure how the ranking algo works but i get way less AI articles in the results with omnisearch than using any of those search engines directly.
                          1 Reply Last reply
                          0
                          • nixcraft@mastodon.socialN nixcraft@mastodon.social

                            New site: google just killed search https://techcrunch.com/2026/05/19/google-search-as-you-know-it-is-over/

                            yeah, we know. We saw a massive drop in SO/Wikipedia traffic over the last 2 years, so yday's announcement was just closing the deal. Google has officially killed the web that was made of links. It is now a giant box that steals web pages/images/videos from all websites and pretends to know everything with its model and weights often with lots of wrong information. I hope this madness leads to a better search engine and EOL of Google.

                            jshor@mastodon.socialJ This user is from outside of this forum
                            jshor@mastodon.socialJ This user is from outside of this forum
                            jshor@mastodon.social
                            wrote last edited by
                            #37

                            @nixCraft @briankrebs Kagi. Kagi. Kagi.

                            1 Reply Last reply
                            0
                            • nixcraft@mastodon.socialN nixcraft@mastodon.social

                              New site: google just killed search https://techcrunch.com/2026/05/19/google-search-as-you-know-it-is-over/

                              yeah, we know. We saw a massive drop in SO/Wikipedia traffic over the last 2 years, so yday's announcement was just closing the deal. Google has officially killed the web that was made of links. It is now a giant box that steals web pages/images/videos from all websites and pretends to know everything with its model and weights often with lots of wrong information. I hope this madness leads to a better search engine and EOL of Google.

                              shonin@c.imS This user is from outside of this forum
                              shonin@c.imS This user is from outside of this forum
                              shonin@c.im
                              wrote last edited by
                              #38

                              @nixCraft I'm publishing links (https://manzokuan.blogspot.com/p/information-for-future-envirohealers.html) here on Mastodon that interest me and I suspect will interest some others, under the assumption that some of us still know and appreciate bookmarking, and in some cases downloading, vital primary sources in anticipation of them becoming harder, not easier, to find under the AI bubble. This should take, along with my daily vanity links (https://manzokuan.blogspot.com/), maybe about a year. After that, if alive and independent, I will probably mostly be cutting cabbages and watching the neighborhood crows. How 'bout y'all?

                              1 Reply Last reply
                              0
                              • ariaflame@masto.aiA ariaflame@masto.ai

                                @isbm @nixCraft They don't understand intent. They're not intelligent. They don't know what you want. They just have statistical models that predict what the average person might want. Whether it is what you want is irrelevant.

                                isbm@mastodon.socialI This user is from outside of this forum
                                isbm@mastodon.socialI This user is from outside of this forum
                                isbm@mastodon.social
                                wrote last edited by
                                #39

                                @ariaflame @nixCraft correct. LLM is just that: a huge index of cr@p. So to use it as a search engine is actually a good and correct thing. The other problem is that they (providers, Google in this case) will basically use it to enforce paid content and promote products. This will entshittify this much faster. But from the pure technology perspective it is actually a correct move.

                                1 Reply Last reply
                                0
                                • nixcraft@mastodon.socialN nixcraft@mastodon.social

                                  New site: google just killed search https://techcrunch.com/2026/05/19/google-search-as-you-know-it-is-over/

                                  yeah, we know. We saw a massive drop in SO/Wikipedia traffic over the last 2 years, so yday's announcement was just closing the deal. Google has officially killed the web that was made of links. It is now a giant box that steals web pages/images/videos from all websites and pretends to know everything with its model and weights often with lots of wrong information. I hope this madness leads to a better search engine and EOL of Google.

                                  joshaspinall@mstdn.socialJ This user is from outside of this forum
                                  joshaspinall@mstdn.socialJ This user is from outside of this forum
                                  joshaspinall@mstdn.social
                                  wrote last edited by
                                  #40

                                  @nixCraft I want no part of Google or Meta's internet, and haven't for several years now. Things seemingly keep getting worse.

                                  We can but vote with our clicks (somewhere else), and by educating wherever possible. We must collectively champion and build the web we want, avoiding the mega corporations with their own interests.

                                  End rant transmission!

                                  1 Reply Last reply
                                  0
                                  • nixcraft@mastodon.socialN nixcraft@mastodon.social

                                    New site: google just killed search https://techcrunch.com/2026/05/19/google-search-as-you-know-it-is-over/

                                    yeah, we know. We saw a massive drop in SO/Wikipedia traffic over the last 2 years, so yday's announcement was just closing the deal. Google has officially killed the web that was made of links. It is now a giant box that steals web pages/images/videos from all websites and pretends to know everything with its model and weights often with lots of wrong information. I hope this madness leads to a better search engine and EOL of Google.

                                    barkeep@mastodon.socialB This user is from outside of this forum
                                    barkeep@mastodon.socialB This user is from outside of this forum
                                    barkeep@mastodon.social
                                    wrote last edited by
                                    #41

                                    @nixCraft it’s like we need a new internet. Can’t read the article with turning off my adblocker (not happening). Can’t wait til someone figures out how to monetize breathing.

                                    1 Reply Last reply
                                    0
                                    • nixcraft@mastodon.socialN nixcraft@mastodon.social

                                      New site: google just killed search https://techcrunch.com/2026/05/19/google-search-as-you-know-it-is-over/

                                      yeah, we know. We saw a massive drop in SO/Wikipedia traffic over the last 2 years, so yday's announcement was just closing the deal. Google has officially killed the web that was made of links. It is now a giant box that steals web pages/images/videos from all websites and pretends to know everything with its model and weights often with lots of wrong information. I hope this madness leads to a better search engine and EOL of Google.

                                      kitkat_blue@mastodon.socialK This user is from outside of this forum
                                      kitkat_blue@mastodon.socialK This user is from outside of this forum
                                      kitkat_blue@mastodon.social
                                      wrote last edited by
                                      #42

                                      @nixCraft

                                      Whos is going to continue to build websites when gen-ai insures few people ever visit them?

                                      Might be a good time to download wikipedia...

                                      1 Reply Last reply
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                                      • dreamos82@mastodon.worldD dreamos82@mastodon.world

                                        @ffloyd @alan @nixCraft Yeah I totally agree on that!

                                        Fediverse now is at least a steady alternative, lemmy as well. And i'm using only them.

                                        But is still hard to presuade average people, although I agree nowadays it's easier.

                                        I'm trying to give my little contribution, moving few friends and groups toward alternatives.

                                        But I really hope that big corpo see numbers start to go down, like it was happened with fb recently, and not being an isolate thing, but becoming a trend.

                                        kitkat_blue@mastodon.socialK This user is from outside of this forum
                                        kitkat_blue@mastodon.socialK This user is from outside of this forum
                                        kitkat_blue@mastodon.social
                                        wrote last edited by
                                        #43

                                        @dreamos82 @ffloyd @alan @nixCraft

                                        Meta is still the largest social media platform, with only youtube as a rival. tiktok is 1/10 the size of meta.

                                        90% of search traffic goes thru google search. 90% goes thru pre-installed browsers. Pre-installs rule because the vast majority of people are lazy.

                                        OS same-90% win, android and apple, mobile and desktop.

                                        This won't change much because big tech's market capture is complete. Any serious competition is simply bought out.

                                        Yes this is sad & scary.

                                        dreamos82@mastodon.worldD 1 Reply Last reply
                                        0
                                        • nixcraft@mastodon.socialN nixcraft@mastodon.social

                                          New site: google just killed search https://techcrunch.com/2026/05/19/google-search-as-you-know-it-is-over/

                                          yeah, we know. We saw a massive drop in SO/Wikipedia traffic over the last 2 years, so yday's announcement was just closing the deal. Google has officially killed the web that was made of links. It is now a giant box that steals web pages/images/videos from all websites and pretends to know everything with its model and weights often with lots of wrong information. I hope this madness leads to a better search engine and EOL of Google.

                                          tk@f.kawa-kun.comT This user is from outside of this forum
                                          tk@f.kawa-kun.comT This user is from outside of this forum
                                          tk@f.kawa-kun.com
                                          wrote last edited by
                                          #44
                                          @nixCraft Letting supervillains be the stewards of the modern-day Library of Alexandria was a mistake. 😠
                                          1 Reply Last reply
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