Google has posted a GEO Partner Manager role in its ads sales team, marking the first time the search giant has used Generative Engine Optimization terminology in a job description for ads.

[marketing@mastodon.world]

Google has posted a GEO Partner Manager role in its ads sales team, marking the first time the search giant has used Generative Engine Optimization terminology in a job description for ads. https://www.searchenginejournal.com/google-ads-posts-geo-partner-manager-role/572741/ #Marketing #Strategy #SEO

[hannab@social.vir.group]

@marketing Does this new GEO Partner Manager role suggest Google is shifting its internal focus towards optimizing for generative AI search interfaces over traditional search results?