B2B marketers should stop ignoring Instagram.
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B2B marketers should stop ignoring Instagram. With 58% of Americans earning over 100K on the platform and 36% using it as a search tool, Instagram now drives discovery across the B2B buyer journey. Brands using educational Carousels and engaging Reels see 2.4% engagement rates. https://martech.org/b2b-marketing-on-instagram-what-you-need-to-know/ #Marketing #SMM #B2B
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B2B marketers should stop ignoring Instagram. With 58% of Americans earning over 100K on the platform and 36% using it as a search tool, Instagram now drives discovery across the B2B buyer journey. Brands using educational Carousels and engaging Reels see 2.4% engagement rates. https://martech.org/b2b-marketing-on-instagram-what-you-need-to-know/ #Marketing #SMM #B2B
@marketing had no idea instagram had such high earning users, that's a game-changer for b2b discovery.
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R relay@relay.publicsquare.global shared this topic
