It’s been a weird couple days; I keep running into this talking point that “journalists won’t use Mastodon unless we incentivize engagement farming”.
-
@Haste Fuck all of that engagement bullshit. Those parasites should stay hell away from here. I don’t miss them. I don’t want them. Anything even remotely like that shit that was on commercial social media I block with extreme prejudice.
@oberstenzian @Haste and if you look at the average news site, it's filled with trackers (hint - there's no such thing as an "essential cookie") and clickbait ads.
Block JavaScript and most paywalls stop blocking you. The ones that use JavaScript to insert story contenf, you can find alternatives elsewhere.
-
It’s been a weird couple days; I keep running into this talking point that “journalists won’t use Mastodon unless we incentivize engagement farming”.
Meanwhile I’m having a *great* experience here, because I use it to— I dunno— actually talk to people and form relationships?
I reject the premise that mastodon isn’t useful for reporters. I think it’s more accurate that modern news orgs use social media in purely extractive ways.
You might get more reporters that way, but you won’t like them.
@Haste what this place needs is more journalists, said nobody ever.

-
@bri7 @odd I bet the internet itself is also kind of different than back then. I don’t have a base for comparison with twitter but I encountered this recently going back to play WoW.
It’s like.. the sewage we’ve all been wading in has made people more cautious and cynical. So it’s kind of just harder to talk to strangers than it used to be online?
At least, it’s hard to imagine using the internet in some of the ways that used to feel normal.
@Haste @bri7 @odd exactly. Britain's Communications Ministry (Ofcom) recently noticed that folk were using social media less. and moving to private messenger services.
A lot (especially younger women) have had way too many bad experiences to go around "talking to strangers", and I don't think they are going to be flocking to Fedi either - the damage has already been done.
-
It’s been a weird couple days; I keep running into this talking point that “journalists won’t use Mastodon unless we incentivize engagement farming”.
Meanwhile I’m having a *great* experience here, because I use it to— I dunno— actually talk to people and form relationships?
I reject the premise that mastodon isn’t useful for reporters. I think it’s more accurate that modern news orgs use social media in purely extractive ways.
You might get more reporters that way, but you won’t like them.
Exactly this.
Getting engagement on Mastodon is quite easy. But if you're uninterested in a dialogue and sees engagement as a zero-sum game you must win, then you're in for a rude awakening.
-
E em0nm4stodon@infosec.exchange shared this topic
-
@rhold oh I hadn’t even thought to include artists in that observation. I’d be delighted to have a feed full of artists promoting their stuff. 🤩
@Haste @rhold those semi commercial FOSS brands (along with some of their devs) have been present on Fedi for years (you can add Nextcloud to the mix as well).
I'm occasionally mildly annoyed by the way some of these brand accounts never seem to reply to anyone and they often go quiet if folk point out bugs/issues in their replies, but they seem to have got better in that respect and at least its software/services that folk on here tend to actually use..
-
I think if we’re honest with ourselves, the “service” most reporters provide on social media is entirely self-serving. A one-way firehose of signal boosting and self promotion.
“Look at me! I wrote this story. Click on it!”
And then you ask them a question, or have a correction, and nobody reads it, because Wired doesn’t care about building a community, just reaching a consumer. It’s fire and forget.We already have a tool for that, it’s RSS. What value does reposting a link here provide?
@Haste I've run into a small handful of reporters and journalists who've done that, along with a few other content creators who... don't really engage with folks but are here to just drop self-promo and that's that.
I don't really mind certain kinds of self-promo (e.g., "I wrote a thing!" or "I made a thing!"), especially when it's nested within genuine interaction or other interesting posts (even if it's shitposting with another person). I love seeing people drop their art (whatever it is) or writing, and it's given me a lot of cool and new perspectives I haven't otherwise found.
But I think if more journalists and reporters actually engaged with people, it might alleviate (not solve) the issue of how a bunch of 'em forgot who they claim they write for and inform. It might even get a few to stop doing disinformation or strong one-sided perspectives of news stories (e.g., when all of their info for a story comes primarily from cops or corporate mouthpieces without further looking into it).
-
@bri7 @odd I bet the internet itself is also kind of different than back then. I don’t have a base for comparison with twitter but I encountered this recently going back to play WoW.
It’s like.. the sewage we’ve all been wading in has made people more cautious and cynical. So it’s kind of just harder to talk to strangers than it used to be online?
At least, it’s hard to imagine using the internet in some of the ways that used to feel normal.
@Haste Could be. I'm pretty nostalgic for the time when search was Webcrawler and Altavista. Don't know if the early internet was as trustworthy as I'd give it credit for now, but at least there were less financial incentives to lie to users.
Now I don't really have the energy to retake the net. I read about the small web and it sounds a lot of fun, but somehow I can't really get the hang of it.
-
@Haste How are you defining journalists? For me a journalist is someone like @briankrebs Not many around anymore, I gave up on NPR over a decade ago because quality and depth were gone, despite them still retaining some real journalists, they weren't allowed to work as such. I suspect Brian has much deeper understanding and insights into the issue than myself with his background and expertise.
@CliffsEsport @Haste Yeah, back when I first started in journalism in the 90s, the major publications all had real experts who were assigned to or carved out specific beats like aviation, cars, healthcare, education, the environment, the courts, etc. These were largely well educated people who knew these awfully complex subjects intimately and could explain them simply but fairly to anyone. To the extent they want any reporters to write about these specific subjects anymore, newsrooms tend to favor young (cheap, replaceable) general assignment folks who lack that institutional knowledge.
-
R relay@relay.infosec.exchange shared this topic
-
It’s been a weird couple days; I keep running into this talking point that “journalists won’t use Mastodon unless we incentivize engagement farming”.
Meanwhile I’m having a *great* experience here, because I use it to— I dunno— actually talk to people and form relationships?
I reject the premise that mastodon isn’t useful for reporters. I think it’s more accurate that modern news orgs use social media in purely extractive ways.
You might get more reporters that way, but you won’t like them.
@Haste Thank goodness there is someone here talking about one-way communication from journos and big follower “personalities”. Extractive is exactly the right term and I hate that approach. There should be engagement and community building - especially important now IMO. Just followed you.
-
It’s been a weird couple days; I keep running into this talking point that “journalists won’t use Mastodon unless we incentivize engagement farming”.
Meanwhile I’m having a *great* experience here, because I use it to— I dunno— actually talk to people and form relationships?
I reject the premise that mastodon isn’t useful for reporters. I think it’s more accurate that modern news orgs use social media in purely extractive ways.
You might get more reporters that way, but you won’t like them.
@Haste I think “engagement farming” is an odd term. It seems to me that many journalists are in broadcast mode, and don’t have time for conversation. My view is that Mastodon is fine for conversations (depending on your cultivation of follows) but not so great for broadcasting. I’m OK with that.
-
R relay@relay.mycrowd.ca shared this topic
-
It’s been a weird couple days; I keep running into this talking point that “journalists won’t use Mastodon unless we incentivize engagement farming”.
Meanwhile I’m having a *great* experience here, because I use it to— I dunno— actually talk to people and form relationships?
I reject the premise that mastodon isn’t useful for reporters. I think it’s more accurate that modern news orgs use social media in purely extractive ways.
You might get more reporters that way, but you won’t like them.
@Haste modern opinion-minded journalists should just include some form of sharing on the Fediverse. Specifically for the controversial stuff normally blocked by mainstream media/socials

-
I think if we’re honest with ourselves, the “service” most reporters provide on social media is entirely self-serving. A one-way firehose of signal boosting and self promotion.
“Look at me! I wrote this story. Click on it!”
And then you ask them a question, or have a correction, and nobody reads it, because Wired doesn’t care about building a community, just reaching a consumer. It’s fire and forget.We already have a tool for that, it’s RSS. What value does reposting a link here provide?
@Haste I guess to talk about it with other folks. But then again how often do I do that with articles I read. it just feels like personal isolated self development. Where do you go from there when you read an article?
-
@gabbywheels @Haste I believe this is the right take.
-
It’s been a weird couple days; I keep running into this talking point that “journalists won’t use Mastodon unless we incentivize engagement farming”.
Meanwhile I’m having a *great* experience here, because I use it to— I dunno— actually talk to people and form relationships?
I reject the premise that mastodon isn’t useful for reporters. I think it’s more accurate that modern news orgs use social media in purely extractive ways.
You might get more reporters that way, but you won’t like them.
@Haste
"modern news orgs use social media in purely extractive ways"And post junk instead of doing journalism.
Murdoch has replaced some titles with AI Slop.
-
It’s been a weird couple days; I keep running into this talking point that “journalists won’t use Mastodon unless we incentivize engagement farming”.
Meanwhile I’m having a *great* experience here, because I use it to— I dunno— actually talk to people and form relationships?
I reject the premise that mastodon isn’t useful for reporters. I think it’s more accurate that modern news orgs use social media in purely extractive ways.
You might get more reporters that way, but you won’t like them.
@Haste Pfff, reporters can go fuck themselves ..
-
It’s been a weird couple days; I keep running into this talking point that “journalists won’t use Mastodon unless we incentivize engagement farming”.
Meanwhile I’m having a *great* experience here, because I use it to— I dunno— actually talk to people and form relationships?
I reject the premise that mastodon isn’t useful for reporters. I think it’s more accurate that modern news orgs use social media in purely extractive ways.
You might get more reporters that way, but you won’t like them.
@Haste Translation: They want an algorithmic platform that will amplify their broadcast. Despite the lip service most reporters don't actually want to engage, they want to put a story out and broadcast it. That's why Mastodon doesn't work for so many of them.
Also they usually want some sort of measurable metric so that they can justify their existence to their boss. 10k likes on a bot laden network still looks good to people who don't get it. -
It’s been a weird couple days; I keep running into this talking point that “journalists won’t use Mastodon unless we incentivize engagement farming”.
Meanwhile I’m having a *great* experience here, because I use it to— I dunno— actually talk to people and form relationships?
I reject the premise that mastodon isn’t useful for reporters. I think it’s more accurate that modern news orgs use social media in purely extractive ways.
You might get more reporters that way, but you won’t like them.
-
I think if we’re honest with ourselves, the “service” most reporters provide on social media is entirely self-serving. A one-way firehose of signal boosting and self promotion.
“Look at me! I wrote this story. Click on it!”
And then you ask them a question, or have a correction, and nobody reads it, because Wired doesn’t care about building a community, just reaching a consumer. It’s fire and forget.We already have a tool for that, it’s RSS. What value does reposting a link here provide?
@Haste it’s so much easier for them to negotiate a deal with a central owner of non-federated social media to artificially force their posts into your view.
That doesn’t work here if there is an instance devoted to fire and forget with no community participation I’d personally block it at the instance level.
It’s amazing to me that corporations have positions for social media posters but not necessarily participatory users. It’s all about an initial hook, click and view counts.
I don’t care who sees my posts here some are just into the void. I can be as weird as I want to be. Also I have no relatives that call when I post ambiguous song lyrics worried about my mental health.
-
It’s been a weird couple days; I keep running into this talking point that “journalists won’t use Mastodon unless we incentivize engagement farming”.
Meanwhile I’m having a *great* experience here, because I use it to— I dunno— actually talk to people and form relationships?
I reject the premise that mastodon isn’t useful for reporters. I think it’s more accurate that modern news orgs use social media in purely extractive ways.
You might get more reporters that way, but you won’t like them.
@Haste
The only factor that should guide journalists (or anyone, really) about where to post and engage is whether their intended audience is there. Period.I'd bet that Democracy Now! doesn't post to Truth Social. When JD Couchfucker established an account on Bluesky, he became one of the most blocked accounts.
Are your peeps there? If not, don't waste your time.
-
It’s been a weird couple days; I keep running into this talking point that “journalists won’t use Mastodon unless we incentivize engagement farming”.
Meanwhile I’m having a *great* experience here, because I use it to— I dunno— actually talk to people and form relationships?
I reject the premise that mastodon isn’t useful for reporters. I think it’s more accurate that modern news orgs use social media in purely extractive ways.
You might get more reporters that way, but you won’t like them.
@Haste weird, its almost as though the fediverse is strongly averse to monetization. I would expect this behavior if monetization had enshittified the internet, but that couldn't possible be, right? No. It has to be the fediverse that is wrong.
