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  3. It’s been a weird couple days; I keep running into this talking point that “journalists won’t use Mastodon unless we incentivize engagement farming”.

It’s been a weird couple days; I keep running into this talking point that “journalists won’t use Mastodon unless we incentivize engagement farming”.

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  • haste@mastodon.socialH haste@mastodon.social

    I think if we’re honest with ourselves, the “service” most reporters provide on social media is entirely self-serving. A one-way firehose of signal boosting and self promotion.

    “Look at me! I wrote this story. Click on it!”
    And then you ask them a question, or have a correction, and nobody reads it, because Wired doesn’t care about building a community, just reaching a consumer. It’s fire and forget.

    We already have a tool for that, it’s RSS. What value does reposting a link here provide?

    crazyeddie@mastodon.socialC This user is from outside of this forum
    crazyeddie@mastodon.socialC This user is from outside of this forum
    crazyeddie@mastodon.social
    wrote last edited by
    #17

    @Haste I'm imagining a whole lot of reasons why you could expect better turnaround from social media posts, even if you treat it just like a feed and never reply to anything. Primarily engagement--like my blog probably won't get any attention not only because it sucks but also because there's no way to engage with it. Until I fix that I'm probably wasting time.

    I can add comments to my site but that's going to be a new service they have to join or I'm enabling social media commentary.

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    • haste@mastodon.socialH haste@mastodon.social

      It’s been a weird couple days; I keep running into this talking point that “journalists won’t use Mastodon unless we incentivize engagement farming”.

      Meanwhile I’m having a *great* experience here, because I use it to— I dunno— actually talk to people and form relationships?

      I reject the premise that mastodon isn’t useful for reporters. I think it’s more accurate that modern news orgs use social media in purely extractive ways.

      You might get more reporters that way, but you won’t like them.

      stingrayvillacozumel@mastodon.socialS This user is from outside of this forum
      stingrayvillacozumel@mastodon.socialS This user is from outside of this forum
      stingrayvillacozumel@mastodon.social
      wrote last edited by
      #18

      @Haste good point

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      • haste@mastodon.socialH haste@mastodon.social

        It’s been a weird couple days; I keep running into this talking point that “journalists won’t use Mastodon unless we incentivize engagement farming”.

        Meanwhile I’m having a *great* experience here, because I use it to— I dunno— actually talk to people and form relationships?

        I reject the premise that mastodon isn’t useful for reporters. I think it’s more accurate that modern news orgs use social media in purely extractive ways.

        You might get more reporters that way, but you won’t like them.

        admin@mastodon.slightlycyberpunk.comA This user is from outside of this forum
        admin@mastodon.slightlycyberpunk.comA This user is from outside of this forum
        admin@mastodon.slightlycyberpunk.com
        wrote last edited by
        #19

        @Haste I think it's a question of aligned incentives. A lot of journalism has to drive eyeballs to advertisers to stay in business. And they use the same ad networks with the same engagement metrics as corporate social media, which also has to drive eyeballs to advertisements through their algorithms. So the strategy that boosts engagement one place will boost it everywhere. Then these folks try to play that same game here on Mastodon...and it doesn't work.

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        • haste@mastodon.socialH haste@mastodon.social

          It’s been a weird couple days; I keep running into this talking point that “journalists won’t use Mastodon unless we incentivize engagement farming”.

          Meanwhile I’m having a *great* experience here, because I use it to— I dunno— actually talk to people and form relationships?

          I reject the premise that mastodon isn’t useful for reporters. I think it’s more accurate that modern news orgs use social media in purely extractive ways.

          You might get more reporters that way, but you won’t like them.

          oberstenzian@mastodon.socialO This user is from outside of this forum
          oberstenzian@mastodon.socialO This user is from outside of this forum
          oberstenzian@mastodon.social
          wrote last edited by
          #20

          @Haste Fuck all of that engagement bullshit. Those parasites should stay hell away from here. I don’t miss them. I don’t want them. Anything even remotely like that shit that was on commercial social media I block with extreme prejudice.

          B 1 Reply Last reply
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          • haste@mastodon.socialH haste@mastodon.social

            I think if we’re honest with ourselves, the “service” most reporters provide on social media is entirely self-serving. A one-way firehose of signal boosting and self promotion.

            “Look at me! I wrote this story. Click on it!”
            And then you ask them a question, or have a correction, and nobody reads it, because Wired doesn’t care about building a community, just reaching a consumer. It’s fire and forget.

            We already have a tool for that, it’s RSS. What value does reposting a link here provide?

            dianora@ottawa.placeD This user is from outside of this forum
            dianora@ottawa.placeD This user is from outside of this forum
            dianora@ottawa.place
            wrote last edited by
            #21

            @Haste Precisely why I eschew accounts with many followers but few followed. If I want news, I will read it elsewhere. Exchange of ideas not lectures is what I am after.

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            • haste@mastodon.socialH haste@mastodon.social

              It’s been a weird couple days; I keep running into this talking point that “journalists won’t use Mastodon unless we incentivize engagement farming”.

              Meanwhile I’m having a *great* experience here, because I use it to— I dunno— actually talk to people and form relationships?

              I reject the premise that mastodon isn’t useful for reporters. I think it’s more accurate that modern news orgs use social media in purely extractive ways.

              You might get more reporters that way, but you won’t like them.

              photonempress@spacey.spaceP This user is from outside of this forum
              photonempress@spacey.spaceP This user is from outside of this forum
              photonempress@spacey.space
              wrote last edited by
              #22

              @Haste Dunno, I kinda feel like it is a chicken/egg issue here. The nice thing about Twitter was that everyone was there. Once it fell people moved, but no a lot moved here.

              So journalists (well everyone) need to post in more places and likely want to optimize for eyes seeing their stuff. Maybe it's just me, but I just don't see as much engagement here as I do on other platforms?

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              • haste@mastodon.socialH haste@mastodon.social

                @odd I’m not sure. I wasn’t on Twitter in the early days. By the time I got there it already sucked. lol

                I did get to experience invite-only Bluesky, but I can’t really comment on it from a reporting standpoint because I only used it to shitpost. Which was very community oriented, but totally devoid of professional value.

                Mastodon really is the only place I’ve had any interest in my work and I just assume that’s cause I’m pals with folks that live in Seattle here.

                dianora@ottawa.placeD This user is from outside of this forum
                dianora@ottawa.placeD This user is from outside of this forum
                dianora@ottawa.place
                wrote last edited by
                #23

                @Haste @odd I had an invite to the Bluesky thing but I remembered how much Fecesbook and Twittler sucked so I declined. I imagined I would get inappropriate ads eventually as I did on Twittler. On commercial social media, we are not the customer, we are the product.

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                • bri7@social.treehouse.systemsB bri7@social.treehouse.systems

                  @Haste @odd when twitter was smaller, two way conversation was indeed more common, there was
                  more a vibe of experimentation and play- and the rules were a bit different than how it is now:

                  no pictures, no replies, no retweets, no search, and history only could go back about 100 posts.

                  as soon as retweets, replies and search got added, the vibe got less fun because retweets let dumb throwaway remarks go “viral”, blind replies turned virality into pile ons, and search enabled kiwifarms style analysis of targets

                  dianora@ottawa.placeD This user is from outside of this forum
                  dianora@ottawa.placeD This user is from outside of this forum
                  dianora@ottawa.place
                  wrote last edited by
                  #24

                  @bri7 @Haste @odd I avoided social media for a long time. I had bad experiences... elsewhere on an earlier social media. *whistles innocently* So I ended up following anyone I could and... this resulted in other troubles...

                  bri7@social.treehouse.systemsB 1 Reply Last reply
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                  • odd@mstdn.socialO odd@mstdn.social

                    @Haste I wasn't on Twitter before its downfall, but from what I've heard I got the impression that microblogging was a two-way street with journalists, scientists and 'common' folk.

                    It probably was more like you are suggesting though. But it does make me wonder if early Twitter really was less self-serving in a way.

                    oberstenzian@mastodon.socialO This user is from outside of this forum
                    oberstenzian@mastodon.socialO This user is from outside of this forum
                    oberstenzian@mastodon.social
                    wrote last edited by
                    #25

                    @odd @Haste it never was a two way anything. It was just a bunch of wanna be celebrities trying to pull an emotional vampire routine 140 characters at a time.

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                    • haste@mastodon.socialH haste@mastodon.social

                      It’s been a weird couple days; I keep running into this talking point that “journalists won’t use Mastodon unless we incentivize engagement farming”.

                      Meanwhile I’m having a *great* experience here, because I use it to— I dunno— actually talk to people and form relationships?

                      I reject the premise that mastodon isn’t useful for reporters. I think it’s more accurate that modern news orgs use social media in purely extractive ways.

                      You might get more reporters that way, but you won’t like them.

                      odevir@mastodon.socialO This user is from outside of this forum
                      odevir@mastodon.socialO This user is from outside of this forum
                      odevir@mastodon.social
                      wrote last edited by
                      #26

                      @Haste A quais jornalistas esse argumento se refere? Aqueles que são apegados a declarações e promessas? Aqueles que reproduzem a retórica do patronato? Aqueles que são totalmente dependentes de agências de notícias? Aqueles que são paus-mandados dos poderosos? Aqueles camaradas chapa-branca que reproduzem sempre os mesmos textos, fotos e vídeos? Aqueles que se acham mais importantes que os leitores?

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                      • dianora@ottawa.placeD dianora@ottawa.place

                        @bri7 @Haste @odd I avoided social media for a long time. I had bad experiences... elsewhere on an earlier social media. *whistles innocently* So I ended up following anyone I could and... this resulted in other troubles...

                        bri7@social.treehouse.systemsB This user is from outside of this forum
                        bri7@social.treehouse.systemsB This user is from outside of this forum
                        bri7@social.treehouse.systems
                        wrote last edited by
                        #27

                        @Dianora @Haste @odd i remember you from early twitter, you were one of my moots

                        dianora@ottawa.placeD 1 Reply Last reply
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                        • bri7@social.treehouse.systemsB bri7@social.treehouse.systems

                          @Dianora @Haste @odd i remember you from early twitter, you were one of my moots

                          dianora@ottawa.placeD This user is from outside of this forum
                          dianora@ottawa.placeD This user is from outside of this forum
                          dianora@ottawa.place
                          wrote last edited by
                          #28

                          @bri7 @Haste @odd Ah! Twitter hashtags weren't a thing when I finally arrived. The only way to meet people was to join lots of accounts. I much prefer the hashtags as I won't end up people who later turn out to be ... not so nice.

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                          • haste@mastodon.socialH haste@mastodon.social

                            It’s been a weird couple days; I keep running into this talking point that “journalists won’t use Mastodon unless we incentivize engagement farming”.

                            Meanwhile I’m having a *great* experience here, because I use it to— I dunno— actually talk to people and form relationships?

                            I reject the premise that mastodon isn’t useful for reporters. I think it’s more accurate that modern news orgs use social media in purely extractive ways.

                            You might get more reporters that way, but you won’t like them.

                            scaletheory@mastodon.socialS This user is from outside of this forum
                            scaletheory@mastodon.socialS This user is from outside of this forum
                            scaletheory@mastodon.social
                            wrote last edited by
                            #29

                            @Haste

                            Then why are WSJ, propublica, the verge, forbes, etc (crap complicit press) on #mastodon trending page without logging in?

                            Here for the propaganda spreading phenomenon alone or trigger bait?

                            Gotta believe what they tell us, nothing else, you're not to think on your own. Got it!
                            Hence why no uproar about the overthrow, biggest news of the century, millennium, which should be front page since billionaires made their bribes using illegal citizens united loophole.

                            1 Reply Last reply
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                            • haste@mastodon.socialH haste@mastodon.social

                              It’s been a weird couple days; I keep running into this talking point that “journalists won’t use Mastodon unless we incentivize engagement farming”.

                              Meanwhile I’m having a *great* experience here, because I use it to— I dunno— actually talk to people and form relationships?

                              I reject the premise that mastodon isn’t useful for reporters. I think it’s more accurate that modern news orgs use social media in purely extractive ways.

                              You might get more reporters that way, but you won’t like them.

                              josh0@babka.socialJ This user is from outside of this forum
                              josh0@babka.socialJ This user is from outside of this forum
                              josh0@babka.social
                              wrote last edited by
                              #30

                              @Haste I don’t want journalists farming for engagement, I want them doing research and writing fact-based articles for publication. Anything that tempts journalists away from actual journalism is bad for society.

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                              • haste@mastodon.socialH haste@mastodon.social

                                It’s been a weird couple days; I keep running into this talking point that “journalists won’t use Mastodon unless we incentivize engagement farming”.

                                Meanwhile I’m having a *great* experience here, because I use it to— I dunno— actually talk to people and form relationships?

                                I reject the premise that mastodon isn’t useful for reporters. I think it’s more accurate that modern news orgs use social media in purely extractive ways.

                                You might get more reporters that way, but you won’t like them.

                                crcollins@writing.exchangeC This user is from outside of this forum
                                crcollins@writing.exchangeC This user is from outside of this forum
                                crcollins@writing.exchange
                                wrote last edited by
                                #31

                                @Haste

                                We have some journalists here. Good, serious ones. We don't need the state propaganda corp.

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                                • oberstenzian@mastodon.socialO oberstenzian@mastodon.social

                                  @Haste Fuck all of that engagement bullshit. Those parasites should stay hell away from here. I don’t miss them. I don’t want them. Anything even remotely like that shit that was on commercial social media I block with extreme prejudice.

                                  B This user is from outside of this forum
                                  B This user is from outside of this forum
                                  barbra@social.vivaldi.net
                                  wrote last edited by
                                  #32

                                  @oberstenzian @Haste and if you look at the average news site, it's filled with trackers (hint - there's no such thing as an "essential cookie") and clickbait ads.

                                  Block JavaScript and most paywalls stop blocking you. The ones that use JavaScript to insert story contenf, you can find alternatives elsewhere.

                                  1 Reply Last reply
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                                  • haste@mastodon.socialH haste@mastodon.social

                                    It’s been a weird couple days; I keep running into this talking point that “journalists won’t use Mastodon unless we incentivize engagement farming”.

                                    Meanwhile I’m having a *great* experience here, because I use it to— I dunno— actually talk to people and form relationships?

                                    I reject the premise that mastodon isn’t useful for reporters. I think it’s more accurate that modern news orgs use social media in purely extractive ways.

                                    You might get more reporters that way, but you won’t like them.

                                    blueorangeblue@c.imB This user is from outside of this forum
                                    blueorangeblue@c.imB This user is from outside of this forum
                                    blueorangeblue@c.im
                                    wrote last edited by
                                    #33

                                    @Haste what this place needs is more journalists, said nobody ever. 😀

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                                    • haste@mastodon.socialH haste@mastodon.social

                                      @bri7 @odd I bet the internet itself is also kind of different than back then. I don’t have a base for comparison with twitter but I encountered this recently going back to play WoW.

                                      It’s like.. the sewage we’ve all been wading in has made people more cautious and cynical. So it’s kind of just harder to talk to strangers than it used to be online?

                                      At least, it’s hard to imagine using the internet in some of the ways that used to feel normal.

                                      vfrmedia@social.tchncs.deV This user is from outside of this forum
                                      vfrmedia@social.tchncs.deV This user is from outside of this forum
                                      vfrmedia@social.tchncs.de
                                      wrote last edited by
                                      #34

                                      @Haste @bri7 @odd exactly. Britain's Communications Ministry (Ofcom) recently noticed that folk were using social media less. and moving to private messenger services.

                                      A lot (especially younger women) have had way too many bad experiences to go around "talking to strangers", and I don't think they are going to be flocking to Fedi either - the damage has already been done.

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                                      • haste@mastodon.socialH haste@mastodon.social

                                        It’s been a weird couple days; I keep running into this talking point that “journalists won’t use Mastodon unless we incentivize engagement farming”.

                                        Meanwhile I’m having a *great* experience here, because I use it to— I dunno— actually talk to people and form relationships?

                                        I reject the premise that mastodon isn’t useful for reporters. I think it’s more accurate that modern news orgs use social media in purely extractive ways.

                                        You might get more reporters that way, but you won’t like them.

                                        suneauken@mastodon.worldS This user is from outside of this forum
                                        suneauken@mastodon.worldS This user is from outside of this forum
                                        suneauken@mastodon.world
                                        wrote last edited by
                                        #35

                                        @Haste

                                        Exactly this.

                                        Getting engagement on Mastodon is quite easy. But if you're uninterested in a dialogue and sees engagement as a zero-sum game you must win, then you're in for a rude awakening.

                                        1 Reply Last reply
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                                        • em0nm4stodon@infosec.exchangeE em0nm4stodon@infosec.exchange shared this topic
                                        • haste@mastodon.socialH haste@mastodon.social

                                          @rhold oh I hadn’t even thought to include artists in that observation. I’d be delighted to have a feed full of artists promoting their stuff. 🤩

                                          vfrmedia@social.tchncs.deV This user is from outside of this forum
                                          vfrmedia@social.tchncs.deV This user is from outside of this forum
                                          vfrmedia@social.tchncs.de
                                          wrote last edited by
                                          #36

                                          @Haste @rhold those semi commercial FOSS brands (along with some of their devs) have been present on Fedi for years (you can add Nextcloud to the mix as well).

                                          I'm occasionally mildly annoyed by the way some of these brand accounts never seem to reply to anyone and they often go quiet if folk point out bugs/issues in their replies, but they seem to have got better in that respect and at least its software/services that folk on here tend to actually use..

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