The Fanfare Around the Band Geese Actually Was a Psyophttps://www.wired.com/story/geese-chaotic-good-marketing-industry-plant/"It’s an open secret in the music industry that all the numbers—play counts, followers, stats—are fake or at least obfuscated. Last year, a California-based rapper sued Spotify, alleging he and other musicians were losing money because of artificially inflated streams. The complaint cited Drake (who was not a defendant), claiming that his Spotify streams were “inauthentic and appeared to be the work of a sprawling network of bot accounts." Bots and “streaming farms” have become a marketing expense."#Music #Geese #Marketing
