Naming storms and cyclones like humans: -Who's Gabrielle and what did they do?-Vaianu? Doesn't mean much to most people.-People named Katrina face a lifetime of inane jokes, but they did nothing wrong.-The villains are off the hook.Naming extreme weather events as the polluters responsible: -"Cyclone Fonterra ruined your home" or "Tropical storm Exxon Mobil devastated the city" -Memorable, directs public fury to those profiting from the pollution of our planet. -Corporations hate bad PR, might actually do something about it. -It's easy and free. We could just do it. #ClimateCrisis #ClimateDiary #floods