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“IAB Tech Lab accelerates push to make # AgenticAI more practical IAB Tech Lab has launched its agentic roadmap, an initiative that has yielded (yet another) acronym: Agentic Advertising Management Protocols, or AAMP....”

Alex Jimenez (@AlexJimenez@mas.to)

IAB Tech Lab accelerates push to make #AgenticAI more practical IAB Tech Lab has launched its agentic roadmap, an initiative that has yielded (yet another) acronym: Agentic Advertising Management Protocols, or AAMP. https://digiday.com/media-buying/ad-tech-briefing-iab-tech-lab-accelerates-push-to-make-agentic-ai-more-practical/ #DigitalMarketing #AdTech #AI

mas.to (mas.to)

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