"‘You Can’t Live Without Us’: How Big Oil Pivoted from Climate-friendly Messaging to Normalise Dependence on Fossil Fuels"
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"‘You Can’t Live Without Us’: How Big Oil Pivoted from Climate-friendly Messaging to Normalise Dependence on Fossil Fuels"
'You Can’t Live Without Us': How Big Oil Pivoted from Climate-friendly Messaging to Normalise Dependence on Fossil Fuels
Four of the world’s biggest oil and gas companies have spent the last four years systematically shifting away from climate-friendly advertising to push a new message: fossil fuels are here to stay, a report has found. Campaign group Clean Creatives analysed 1,859 communications from BP, Shell, ExxonMobil, and Chevron published between 2020 and 2024, spanning paid advertisements on Facebook, YouTube, […]
DeSmog (www.desmog.com)
'The report found a “consistent and coordinated narrative shift” from attempts to portray the companies as climate leaders to embracing what Clean Creatives calls “fossil fuel permanence” — the idea that the world can’t function without oil and gas...'
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