This Supreme Court ruling on the use of 'milk' by milk alternatives (e.g. plant milk) seems a bit odd, I don't think anyone buying oat milk thinks it is dairy milk.
-
This Supreme Court ruling on the use of 'milk' by milk alternatives (e.g. plant milk) seems a bit odd, I don't think anyone buying oat milk thinks it is dairy milk.
Will the makers of I Can't Believe It's Not Butter have their trademark challenged as a result?
Oatly banned from using word ‘milk’ to market plant-based products in UK
Swedish company claims ruling is anti-competitive and ‘solely benefits Big Dairy’
the Guardian (www.theguardian.com)
-
This Supreme Court ruling on the use of 'milk' by milk alternatives (e.g. plant milk) seems a bit odd, I don't think anyone buying oat milk thinks it is dairy milk.
Will the makers of I Can't Believe It's Not Butter have their trademark challenged as a result?
Oatly banned from using word ‘milk’ to market plant-based products in UK
Swedish company claims ruling is anti-competitive and ‘solely benefits Big Dairy’
the Guardian (www.theguardian.com)
@pwaring One of the UK supermarkets sells "light in colour olive oil" and I have to assume they were told not to say "light" because it makes it sound low-fat, so maybe the oat milk people could say "milky (in colour)"?
-
This Supreme Court ruling on the use of 'milk' by milk alternatives (e.g. plant milk) seems a bit odd, I don't think anyone buying oat milk thinks it is dairy milk.
Will the makers of I Can't Believe It's Not Butter have their trademark challenged as a result?
Oatly banned from using word ‘milk’ to market plant-based products in UK
Swedish company claims ruling is anti-competitive and ‘solely benefits Big Dairy’
the Guardian (www.theguardian.com)
> This Supreme Court ruling on the use of 'milk' by milk alternatives (e.g. plant milk) seems a bit odd, I don't think anyone buying oat milk thinks it is dairy milk.
Have you read the actual ruling? If there is an absurdity, it strikes me that this comes from the underlying regulations in question, rather than the SC's application of them. But that's just my view!
-
This Supreme Court ruling on the use of 'milk' by milk alternatives (e.g. plant milk) seems a bit odd, I don't think anyone buying oat milk thinks it is dairy milk.
Will the makers of I Can't Believe It's Not Butter have their trademark challenged as a result?
Oatly banned from using word ‘milk’ to market plant-based products in UK
Swedish company claims ruling is anti-competitive and ‘solely benefits Big Dairy’
the Guardian (www.theguardian.com)
@pwaring The same people probably thinks the milky way contains milk as well.
-
This Supreme Court ruling on the use of 'milk' by milk alternatives (e.g. plant milk) seems a bit odd, I don't think anyone buying oat milk thinks it is dairy milk.
Will the makers of I Can't Believe It's Not Butter have their trademark challenged as a result?
Oatly banned from using word ‘milk’ to market plant-based products in UK
Swedish company claims ruling is anti-competitive and ‘solely benefits Big Dairy’
the Guardian (www.theguardian.com)
@pwaring I wonder if "peanut butter" will still be allowed. It's a relatively modern term (late 1890s) compared to "almond milk" (1390 at the latest)
-
> This Supreme Court ruling on the use of 'milk' by milk alternatives (e.g. plant milk) seems a bit odd, I don't think anyone buying oat milk thinks it is dairy milk.
Have you read the actual ruling? If there is an absurdity, it strikes me that this comes from the underlying regulations in question, rather than the SC's application of them. But that's just my view!
@neil I have read it, though not in as much detail as I did in the For Women case. I do think the regulations are problematic (and should only exist to protect consumers from deception, not to protect the farming lobby) but I find the Oatly arguments more persuasive than the Dairy UK ones.
-
@neil I have read it, though not in as much detail as I did in the For Women case. I do think the regulations are problematic (and should only exist to protect consumers from deception, not to protect the farming lobby) but I find the Oatly arguments more persuasive than the Dairy UK ones.
@pwaring Yes, the regs as protectionism for incumbent industry is not a good look, IMHO.
-
@pwaring I wonder if "peanut butter" will still be allowed. It's a relatively modern term (late 1890s) compared to "almond milk" (1390 at the latest)
@jmacarthur @pwaring I was going to say the same. Various "milks" go back centuries so the current ruling flies in the face of hundreds of years of accepted English.
What next? Banning blood from stones?
-
D drajt@fosstodon.org shared this topic
