"We have built something extremely powerful."
"Can people use it?"
"That's not the point. Focus on the fact that it may be too powerful."
"For what?"
"Everything. Cybersecurity. Biology. The economy. Possibly feelings."

It signals capability. JUst keep saying, "we're dangerously good" and people will assume it is true
Create scarcity, "this model is too capable to release broadly"
Aura farming the burden of civilisation on their backs. Every release is part product, part life-changing confession.

I think from a cybersecurity marketing perspective, what they've done really well is even when they are warning you, they are still advertising...