That should not be surprising to anyone. They have no intention of changing their ways - not just because they make money, but also because they believe in the surveillance ideology.

The only winning move is not to play.

"Malicious practices create a mismatch between user expectations and the actual outcome, leading to a negative and deceptive user experience, or compromised user security or privacy."

When the user expectation is "do not track" but they track anyway, it's a malicious practice.

Google will begin punishing sites for back button hijacking in June

Google says it could penalize back button hijacking by demoting websites in search ranking.

Ars Technica (arstechnica.com)

On the systemic level: Solving this requires meaningful consumer privacy protections at the federal level. I am one of many who would vote for a Congressional rep candidate who supported such protections