#Ford needs to start selling, and #UAW to start making, the cars that drivers want to but, not cars Ford wants to sell. Today, that means:
• safe (which means buttons and levers, not touchscreens)
• reliable (which means absence for features not necessary for one of these)
• efficient (which means not a wasteful giant box with terribly restricted driver vision)
• easy to repair (which means #rightToRepair)
• inexpensive to own and operate (which, for many, means a BEV car less expensive than the ICE Focus)
• nothing else

We don’t need an infotainment system: we need a sturdy place to mount a cellphone. We don’t need a built-in screen for kids: we can hang our own tablet off the back of a seat in a case with a strap. We don’t need driver distraction compensation features: we need the car itself to present no distraction. We don’t need a status symbol: we need to get us and our stuff from point A to B with minimal hassle.

Stop trying to persuade drivers to buy wasteful vehicles, and start offering drivers a means to avoid wasting their time and money.

Offer me a safe and reliable non-flashy and non-distracting EV sedan, with no needless bells or whistles, at a price which puts the payments below my current of gas, and you’ve got a sale.