<![CDATA[Wow, I got a paradox named after me and all I had to do was go on the Monopoly Report podcast.]]>Wow, I got a paradox named after me and all I had to do was go on the Monopoly Report podcast.

"the most engaged, most valuable customers are often the same people who’ve taken the most deliberate steps to make themselves less measurable by conventional ad tech, which means that if you’re an advertiser that is optimizing purely for trackability, you may be underweighting your best customers"

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there are many paradoxes but this one is mine

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(blog.zgp.org)

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